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Apollo.io Reviews

& Product Details

What is Apollo.io?

Apollo.io is an excellent, intelligent, data-first engagement platform that helps sales representatives identify sales opportunities and boost their conversations with sales prospects. Apollo.io has over 750 million users in over 200 countries globally, which we believe is a huge deal.

The actual differentiation point that makes Apollo.io stand out among other sales automation tools available in the market is a sales engagement platform that combines what usually are two unique functions. A database of contacts and the ability to run full outbound campaigns. It provides an extensive database of over 200 million contacts across 10 million companies that you can quickly access and access their workflow tool.

The workflow tool allows users to build complete sequences customized to an individual’s needs. It includes:

  • Emails
  • Calls
  • Task Management
  • Rules Engine

Found in these Categories

Best For

Search, engage & convert 250 million B2B contacts.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website


Starting from:

$49 /Per user/per month

Pricing Model: Subscription

Pricing Details:

Apollo.io comes with four pricing packages, among which is a freemium one. The SaaS also has a free trial for Basic and Professional plans that lasts 14 days.

  • Contact Database
  • Browser Extension
  • Import/Export
  • Lead Analysis
  • Lead Builder
  • Lead Quality
  • Lead Segmentation
  • Lead Validation
  • Personalization
  • Reporting & Statistics
  • Templates
  • Search
  • Prospecting Tools

Additional Features

  • AB Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Dialer
  • Auto-Responders
  • Automatic Call Distribution
  • Behavioral Analytics
  • Business Process Control
  • Calendar Management
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Segmentation
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Conversion Tracking
  • Correlation Analysis
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Enrichment
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Demographic / Firmographic Data
  • Dynamic Modeling
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event-Triggered Actions
  • For Sales Teams/Organizations
  • GDPR Compliance
  • Goal Management
  • Graphical Data Presentation
  • Interaction Tracking
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Meeting Management
  • Modeling & Simulation
  • Multi-Campaign
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Process/Workflow Automation
  • Prospecting Tools
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Sales Reports
  • Sales Trend Analysis
  • Social Media Integration
  • Statistical Analysis
  • Target Account Identification
  • Task Management
  • Task Scheduling
  • Training Management
  • Workflow Management


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What is Apollo io used for? 

While networking and prospecting sound pretty straightforward on paper, the process is very tedious and time-consuming without the right sales tool. Using the right tool like Apollo.io saves you hours you could have spent wading through thousands of LinkedIn profiles, hunting for contacts, organizing them, and manually exporting them. Instead, with this software, people can do this task in minutes with just a few clicks.

Find leads with Apollo.io review Tekpon

In addition to that, one doesn’t need to worry about double entries in the database. If the software encounters any lead in the database, it skips it. It lets you instantly take all verified emails and direct-dial phone numbers from LinkedIn and sync them with your CRM. That is super smart.

Like all other SaaS software, Apollo.io has excellent features that vary according to the pricing plans. We will explain everything in detail in the latter part of the review.

Moreover, if you are looking to improve your sales significantly? If the answer is yes, you have landed on the right page. We believe prospecting is the gateway to a profitable business. But, to do it effectively, you need the right software.

Today we are super excited to review a fantastic software tool for you. We recently came across this software and loved every bit of it. But, of course, we are talking about Apollo.io, a data-driven platform that helps the sales team or small business owners do deep outreach, precisely target prospects, reach out, and engage them at speed and scale.

Details of Apollo.io Features 

The features that make Apollo.io a standout application in the market are listed below:

  • Database

An excellent feature of Apollo.io is the ability to access millions of contacts via Apollo’s database instantly. This is a time-saver, especially for companies priced out of more premium contact database offerings. The data feature comes with five main components. The first is the “prospect searcher,” allowing users to target a specific prospect (company or contact) with 60+ filters. Notable Apollo prospect search filters include VC Funding, Technologies Used, and Job Changes.

The accuracy of any contact database is always going to vary. However, Apollo does guarantee that you receive valid emails and phone numbers. With the shift to working from home, they even offer mobile numbers.

For users of LinkedIn, their LinkedIn prospecting feature can be handy. It provides the ability to obtain LinkedIn users’ contact information, push their information to your CRM, add it to a sequence, and see what other information you may have on the prospect.

  • Data Enrichment

Data enrichment is an excellent value addition to their data offering because they will enrich your records with their 65+ data points in the Apollo database. In addition, Apollo Refresh can help your CRM stay updated by notifying a user when a contact changes jobs or gets promoted.

Apollo’s database feature is a tremendous value add. However, not all data functionality is included in their pricing plans. Data enrichment, for instance, is considered the Custom Level, which still may be worth it, depending on your needs.

Data providers vary in quality and can depend on a user’s needs. Therefore, getting a random sample of data based on your buyer personas is essential to assess quality. In addition, some databases are more robust than others regarding specific buyer personas.

  • Apollo Intelligence

The Intelligence feature of the Apollo platform is made up of the following;

  • Analytics
  • Scoring Engine
  • The Cockpit

Prebuilt dashboards make it easy to speed up when analyzing the stand and essential measurements such as conversion and connect rates. For example, Apollo’s scoring engine has a prebuilt scoring model based on prospects’ behavior to show users who should prioritize outreach and follow-up.

For example, if someone opened your email five times in the past hour, the tool notifies you as they’ve scored higher, giving a user reason to reach out. You can customize your scoring model, and even with the prebuilt scoring, you can see how the score is calculated. The Cockpit is where an individual user lives to get a single view of all their tasks, activities, and other relevant information. This view is fully customizable.

  • Apollo.io Workflow

The workflow feature of Apollo’s product is the core offering of their outreach tool. It’s part of a crowded space with alternatives to Apollo, such as category leaders, SalesLoft and Outreach.io. Like those tools, Apollo allows users and teams to create custom sequences easily. In addition, Apollo’s Task Management provides reps with research on target accounts. Finally, the Rules Engine helps develop standards among salespeople based on specific triggers, activities, and stages.

  • Customer Support

Apollo.io gives each customer a dedicated Customer Success Manager (CSM). This person helps with onboarding and other issues. You and your team can hop on a call with your CSM for personalized step-by-step guidance on how to use the tool. Customer Success Manager supports you by:

  • Providing outreach best practices and ongoing training.
  • Showing you how to leverage advanced features of your strategy.
  • Being always available through continual touchpoints to ensure success.

  • Apollo.io Analytics

Apollo analytics helps you run your campaigns with data-based insights, not instinct.

They have customizable dashboards and reports that combine behavioral and demographic data. By syncing with Salesforce, they cover the entire funnel. Reports tell you about:

  • Call connect rates.
  • Meeting conversion rates.
  • Opportunity win rates.
  • Deal sizes by industry/company size.

Apollo.io Integrations detailed

The integrations that Apollo.io provides hit the mark with the standard integrations required most out of any sales tool. The notable integrations are listed below:

  • Salesforce
  • Gmail
  • HubSpot
  • Outlook
  • LinkedIn
  • Marketo
  • Sendgrid

In addition to these integrations, Apollo.io also offers an API.

Apollo.io Integration with LinkedIn

The Apollo Chrome extension streamlines using the LinkedIn Sales Navigator to target qualified prospects, immediately request their contact information and automate prospect engagement. Use the Sales Navigator and Apollo to build a curated prospect list and complete your contact research on LinkedIn without leaving your browser tab.

  1. Install the Apollo Chrome Extension.
  2. Find your Prospects on LinkedIn.
  3. Select prospects one-by-one or in bulk.

Apollo Extension sidebar for enhanced functionality

By clicking on the Apollo icon in the top right corner of your browser, you can open the extension’s full sidebar, which has enhanced functionality. What is displayed in the sidebar will vary based on the webpage you are on. Suppose you are viewing a contact on LinkedIn, for example. In that case, you will see the complete information you have stored in Apollo, and you will be able to take all the actions you could with the embedded elements of the extension, edit their custom fields and make phone calls.

Apollo.io Review Conclusions

Apollo.io is an excellent product for outbound sales prospecting. Its ease of use and Chrome extension email finder deserve special mention. In addition to the same, it is a fabulous, reasonably priced tool. The combination of the database plus the sales engagement platform makes this product appealing and worth giving a shot at. Especially at the monthly Professional plan price point because of the risk-free flexibility.

  • Great value for the Professional plan
  • Monthly contract available
  • Two-in-one functionality

It does what it’s supposed to do superbly and then some. Apollo.io is up there with the best to get prospects’ contact details and engage them at speed and scale. So if you’ve been looking for a unified data-driven outreach and engagement tool, try Apollo.io today.