​​Top 5 SurveyMonkey alternatives for modern business surveys

Online and mobile surveys dominate the market, with 85% of market research professionals regularly using online surveys and 35% using mobile surveys  . 

In fact, over 50% of surveys are now opened on mobile devices, driven by convenience and lower distribution costs .

If you’re using SurveyMonkey but starting to feel boxed in by its pricing or limited customization, you’re not alone. SurveyMonkey is one of the biggest names in survey software, but it’s not always the best fit for every team.

Many teams are turning away from SurveyMonkey due to its outdated design and cumbersome navigation. New alternatives are now transforming surveys into engaging conversations and actionable insights.

🤔 Why the shift?

B2B users now seek personalized surveys, automated feedback tools, flexible pricing, and strong data security. Whether you’re looking for a more budget-friendly tool, conversational surveys, or simpler forms, there are plenty of smart alternatives out there.

👉 Why look for SurveyMonkey alternatives?

SurveyMonkey is an online survey platform that helps businesses, educators, and organizations design and distribute surveys, collect responses, and analyze data quickly. It’s widely used for customer feedback, employee engagement, event planning, and market research.

SurveyMonkey is a popular tool, but it doesn’t suit everyone.

❓Common reasons to look elsewhere:

🛡️ SurveySparrow (best overall – conversational & automated surveys)

SurveySparrow is a top alternative to SurveyMonkey, offering chat-style, mobile-first surveys that feel more like a conversation. Why is it great? It’s built for boosting response rates with interactive, friendly survey designs. SurveySparrow also excels at recurring surveys and automations.

This approach significantly boosts engagement – businesses have seen up to a 40% higher completion rate with SurveySparrow’s chat-style surveys.

SurveySparrow improves feedback collection with automation and integration features, including a built-in ticketing system that converts responses into tasks, streamlining issue resolution and closing the feedback loop.

Also, SurveySparrow offers great flexibility for customer feedback forms, employee surveys, and NPS questionnaires. Its extensive integration options with tools like Slack, Google Sheets, Salesforce, and HubSpot make sure that survey data fits smoothly into your workflows.

🎯 SurveySparrow offers flexible pricing plans for all sizes, from a free trial for small teams to enterprise packages, allowing you to start small and scale up while only paying for what you need.

In short, SurveySparrow combines an enjoyable respondent experience with powerful back-end features for organizations that take feedback seriously.

💡 Notable features of SurveySparrow

✅ Pros

❌ Cons

🎯 Ideal for: SurveySparrow is perfect for businesses looking to boost survey engagement and automate feedback.

💸 SurveySparrow pricing

(Note: SurveySparrow also offers specialized packages for NPS, 360 Assessments, and a CX suite, which have their own pricing.)

🛡️ Google Forms – best free SurveyMonkey alternative

Google Forms is one of the best free alternatives to SurveyMonkey, especially for users looking for simple, no-cost survey tools. It’s part of the Google Workspace suite and available to anyone with a Google account.

💡 Key benefits of Google Forms:

Google Forms is the go-to free survey software for businesses, educators, and teams who need fast, lightweight data collection. It’s ideal for internal surveys, quick polls, event registrations, and basic customer feedback forms.

🤔 Who should use Google Forms?

Google Forms is perfect for:

👉 If you’re looking for a free, simple, and collaborative survey tool, Google Forms is a smart alternative to SurveyMonkey. However, it may not be the right choice for businesses that require advanced survey logic, branded experiences, or detailed analytics.

💸 Google Forms pricing: Free.

Google Forms costs nothing for all users. It’s included with personal Google accounts and all Google Workspace (G Suite) plans. There are no premium plans for Google Forms – even businesses on paid Google Workspace plans get the same Forms features as free users. 

🛡️ Typeform – the best SurveyMonkey alternative for engaging

Typeform is one of the best alternatives to SurveyMonkey, especially for teams that want engaging, conversational surveys.

Unlike traditional forms that list all questions on one page, Typeform presents one question at a time, creating a smooth, interactive experience that feels more like a conversation than a test.

💡 Key benefits of Typeform

Typeform is widely used by marketers, product teams, educators, and businesses that want interactive surveys, lead forms, quizzes, and branded customer feedback experiences.

👉 Notable features of Typeform

📌 Conversational survey flow

Typeform’s one-question-at-a-time interface creates a smooth, focused experience that helps reduce survey fatigue and improves completion rates.

📌 Rich Media Integration

You can embed videos, images, and GIFs into questions. Paid plans also allow video responses, enabling respondents to record their answers.

📌 Advanced Logic and Personalization

Typeform supports conditional logic, skip logic, hidden fields (to pass UTM parameters or customer IDs), and quiz scoring. This allows you to create personalized and dynamic survey paths.

📌 Deep Integration Ecosystem

Typeform connects natively with over 120 tools, including:

📌 Analytics and AI Features

Typeform offers:

📌 Security and Compliance

Typeform includes enterprise-grade security, GDPR compliance, and HIPAA compliance on its enterprise plans, making it safe for sensitive data collection.

🎯 Ideal for: Marketing, product, and UX teams that prioritize respondent experience and design.

💸 Typeform pricing

🛡️ Jotform – best SurveyMonkey alternative for form building 

Jotform is one of the best alternatives to SurveyMonkey for users who need highly customizable, multi-purpose forms. More than just a survey tool, Jotform supports everything from contact forms and event registrations to payment forms and customer feedback.

👉 Notable features of Jotform

• Extensive template & widget library: Over 10,000 form and survey templates, plus widgets to add special fields (e.g. star ratings, image pickers, etc.) – allowing you to create highly tailored surveys quickly
• Offline data collection: Jotform’s mobile app lets you fill out and collect survey responses without internet, then syncs data later.
• Advanced logic and calculations: Supports conditional logic to show/hide questions or skip pages based on answers, as well as calculated fields (useful for quizzes or order forms). 
• Jotform Tables & Reports: Submissions feed into a spreadsheet-like table for easy data management. You can collaborate on this table or download it. The Report Builder can turn survey data into charts and graphs, creating shareable reports in a few clicks.
• Security and compliance options: All forms are SSL encrypted by default. Paid plans offer HIPAA compliance for healthcare data, GDPR compliance tools, and you can even encrypt forms so that only you (with a private key) can read the responses.

🎯 Ideal for: Organizations that need maximum flexibility in form creation, from startups to large enterprises. Jotform is great for multi-purpose use: one day you might use it to run a customer satisfaction survey, the next day to collect leads or registrations, all within the same platform.

💸 Jotform pricing

These prices are for per user and on monthly billing; you can save ~50% by choosing annual billing. 

For very large-scale needs, Enterprise plans (custom pricing) remove limits and offer features like single sign-on and admin consoles. (All paid plans remove Jotform branding from forms as well.)

🛡️Zoho Survey – best for affordable surveys in the business suite

If you’re on a budget or already using Zoho products, Zoho Survey is a compelling alternative to SurveyMonkey. It provides all the standard functionalities you’d expect – over 25 question types, including matrix grids and star ratings, plus advanced skip logic and question piping to tailor the survey flow.

One unique feature is Zoho Survey’s “buy responses” option, where you can purchase respondent panels targeting specific demographics directly through the tool.

Where Zoho Survey truly shines is value for money. It has a generous free plan and low-cost paid plans, yet it doesn’t strip away core features. Even free users get features like unlimited surveys (with some limits on responses) and basic skip logic.

👉 Notable features of Zoho Survey

• Diverse question types & logic: Over 25 question formats (including advanced ones like ranking, matrix rating, etc.), plus skip logic, branching, and piping.
• Mobile-friendly and offline: Surveys render well on mobile devices automatically. While Zoho Survey itself doesn’t have an offline mode, the responsive design ensures high completion rates on smartphones and tablets. 
• Buy targeted responses: Built-in option to purchase response panels by demographic – useful for market research when you need respondents beyond your contact list.
• Collaboration and sharing: You can invite team members to create or edit surveys collaboratively and share survey reports easily. Permissions can be set to control who can view or edit what.
• Template library and multilingual surveys: Zoho Survey includes templates for common use cases (customer satisfaction, event feedback, etc.) categorized by industry. 

🎯 Ideal for: Small to midsize businesses and teams on a tight budget that still require a full-featured survey tool. 

💸 Zoho Survey pricing

Generous free plan: Zoho Survey’s free version allows you to create unlimited surveys with up to three active surveys at a time, and collect up to 100 responses per survey. It includes basic features like 10 questions per survey, skip logic, and data export.

📌 For more power, paid plans are:

All paid plans come with a 7-day free trial of the Enterprise features, so you can test everything. 

Recommendation for choosing the best SurveyMonkey alternative

The “best” SurveyMonkey alternative ultimately depends on your specific needs and priorities.

👉 If you crave a highly engaging, modern survey experience with automation built in, SurveySparrow is a stellar choice – it delivers on conversational UI and powerful features to manage feedback at scale.

👉 For those on a tight budget or just starting, you can’t go wrong with Google Forms’ free capabilities, though you’ll sacrifice advanced features.

👉 Typeform remains unmatched for creating an enjoyable, on-brand survey experience, ideal for when response rates and presentation are top priority (and you’re willing to invest a bit more).

👉 Jotform is the versatile workhorse, perfect if you need your survey tool to double as a form builder for all sorts of projects – it will grow with you in complexity.

👉 Meanwhile, Zoho Survey proves that you can get enterprise-like features without an enterprise price, especially if you value integration with other business software.

For most B2B decision-makers, our top recommendation is to start with SurveySparrow for a balanced, robust solution (and take advantage of its free trial to see the difference a conversational survey can make). 

Finally, remember that the world of survey software is continuously evolving – new features (like AI analysis, chatbot surveys, etc.) are being added rapidly. Keep an eye on updates, and don’t be afraid to mix and match tools for different purposes.

Happy surveying!