How we help B2B SaaS companies grow from €1M to €100M

In the latest episode of the Tekpon SaaS Podcast, host Cristian Dina interviews Clément Dumont, the founding partner at The Growth Syndicate, to delve into how the company helps B2B SaaS companies grow their revenue from €1M to €100M.

What is The Growth Syndicate?

The conversation kicks off with Clément explaining the mission behind The Growth Syndicate, which is to serve as a “growth team for hire” tailored specifically for B2B tech companies. With his team comprising seasoned experts, each with over a decade of experience in growth marketing, The Growth Syndicate bridges the gap between consultants and agencies. Clément identifies a critical issue in the industry: consultants often lack execution capabilities, while agencies tend to allocate tasks to junior staff. To remedy this, The Growth Syndicate offers a unique model where clients have access to experienced professionals capable of both strategic planning and execution.

Clément delves into the company’s methodology, highlighting their contracts typically range from six to nine months, with a high-touch approach that prioritizes client satisfaction. The company does not work on a retainer basis but offers a fixed monthly price. This assures clients that if they are unsatisfied with the service, they can terminate the agreement at any time. The mutual goal is often to build an in-house team for the client, helping them achieve sustainable growth once The Growth Syndicate’s role concludes.

Cristian and Clément discuss the ranges of revenue for companies they typically work with, which is between €1M and €100M. Clément elaborates that companies with less than €1M in revenue often lack a product-market fit, making their services less effective. Conversely, companies earning more than €100M are usually already well-established and proficiently growing, hence not falling within their target clientele. Clément emphasizes that the sweet spot to make a significant impact is within this revenue bracket.

How The Growth Syndicate works

They explore when a B2B company should seek assistance from The Growth Syndicate, framing typical scenarios ranging from early-stage startups without any marketing team to more mature companies hitting revenue plateaus. The Growth Syndicate customizes its approach based on the client’s current stage, either acting as the initial growth team or enhancing the proficiency of an existing marketing department.

The discussion shifts to elaborate on the services offered by The Growth Syndicate. They start every project with a robust strategy phase that typically lasts four to six weeks. This phase involves intensive research including ICP and positioning exercises, brand messaging, and an audit of existing initiatives. Post-strategy, the focus shifts to execution, where customized tactics based on identified growth levers are implemented. Clément underscores that they address not just marketing but also sales processes and product optimization to ensure holistic growth for their clients.

When asked about the most significant challenges B2B companies face in growth, Clément points out that many companies struggle due to focusing on too many ICPs rather than honing in on a single, well-defined target market. Proper focus can drastically change results.

Clément shares his perspective on undervaluing go-to-market strategies, emphasizing the rising importance of thought leadership and demand generation. He notes that while channels like SEO and PPC are saturated, building a strong, recognizable brand through quality content and engagement can provide sustainable long-term benefits.

The episode wraps up with a mutual appreciation of the discussed insights on optimizing growth strategy for B2B SaaS businesses, urging listeners to check out The Growth Syndicate’s podcast “Grow with the Flow” and stay tuned for their September event in Amsterdam.