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Why you need a partner program to grow your B2B SaaS

Why you need a partner program to grow your B2B SaaS | Joran Hofman - Reditus

How is Reditus helping companies?

Joran: Reditus is a B2B SaaS affiliate management platform. For people who don’t know affiliate marketing, you can grow by leveraging somebody else’s network. And when they deliver you paid clients, you’ll give them a kickback fee in return. So, it’s a revenue channel without the high upfront costs. Advertising has become more expensive, and people want to grow into different markets.

We help them find people who already have the network they’re looking for and then leverage those channels they have. That could be bloggers, influencers, agencies, VCs, or anybody with the network they’re looking for. We will help them connect with them and then make sure that everything’s being tracked, whatever they do for them. It will help you keep a healthy LTV to CAC ratio or a healthy payback period without spending much money upfront.

Reditus marketplace

Joran: The top feature is that we have a marketplace, and people can already check it out. You can go on onto our site. You can see the marketplace, which shows B2B SaaS affiliate programs. So, if you have a huge follower following and want to recommend a SaaS company, you can find out the programs you can join. And then from there, you can see exactly how much you can earn if you start referring.

How long does it take to get started?

Joran: Technically, between 10 and 30 minutes. Getting started and driving revenue is a different topic, requiring time. The general rule here is that the more time you invest in it, the more you will get out of it. If you’re going to start with our free plan, it means you have to invite your own network, or you can recruit figures from the competitor, and the more time you spend on that, the quicker you’ll get.

What is the pricing for Reditus?

Joran: We have a free plan, and there is no catch. You have to invite your own network if you want to be in the free plan; from there, you can set up your affiliate program. Then, if you want to be in the marketplace or have already hit $1,000 monthly recurring revenue generated by affiliates, we’ll ask you to upgrade, and our pricing starts at $39 per month.

Integrations for Reditus

Joran: The main integrations we have right now are payment related, as we have to know who signed up for one of our clients and who actually started paying them. We integrate with Stripe and Paddle at the moment. The next integration we’re going to build is Zapier. We ensure that you get the information where you want it without using development.

Is affiliate marketing for SaaS growing?

Joran: It is definitely growing. The SaaS industry is growing very fast. I don’t have the numbers on hand. But it’s one industry which is growing fast. And then affiliate marketing is growing fast as well, especially on B2C, and now we’re putting it to B2B, and I predict a big growth.

What is your vision for Reditus?

Joran: Our main vision is to help us ask companies to grow and provide the information they need. Suppose a B2B SaaS company comes to us and they’re looking to expand in a certain region, or they’re looking to find certain affiliates. In that case, our goal is to match them with them, but we will put the leverage on the affiliate because otherwise, they will get bombarded with many companies requesting them to join. Our vision is to give all the affiliates the information they need to decide if they want to become an affiliate of a SaaS company.

How was SaaStock 2022?

Joran: It was fun, obviously, that’s where I met you. It was a nice way to talk to current and potential new clients. It’s also nice to find people in the same phase as myself, as I sometimes struggle to find people doing the same thing here in the Netherlands or in the same phase, bootstrapping and growing a B2B SaaS company. So that was really nice and especially with the drinks, with the dinners, then you hear the fun stories. So the event was good for business, and the after-events were good about also finding personal stories.

Being a member of the SaaStock Founder Membership

Joran: As I mentioned before, that’s the reason why I joined to find people who are trying to do the same thing as myself – to grow a sales company. And I do think there are a lot of bootstrappers in that group. I didn’t have too many chats with time, but I shared knowledge without worrying about where the information went. That’s nice, but it’s also nice to sometimes receive information from somebody else.

Organizing SaaStock local in Amsterdam

SaaStock local Amsterdam is, for me, a really great way to do something back in the Netherlands. I can’t find like-minded people, but there we do have them. I do help to organize that event to make sure we stimulate that as much as we can. The first one was just two months ago, and the next one will probably be in February 2023.

What is your story, Joran?

Joran: When I was doing my bachelor’s, my English was really terrible, I think I got a five or something like that. I decided I needed to do something about it and went to Australia to do my internship there. After my internship in Australia, I went back to the Netherlands, had to do half a year of school there again, and I decided, well, I’m going to go away again. So I went to the US, did my fourth-year internship in Indianapolis, returned to the Netherlands, and had no network in the Netherlands because I was doing my internships abroad.

I started working at a company called Abers, which is like a big exhibition center. And I just did cold calling for about one and a half years. I had to do like 60 call attempts per day, 23 quality calls daily. Then, I wanted to become an account manager. When I got what I wanted, I wondered – is this actually it? This was a really traditional company. I think I did it for six months, and then I decided, well, this is not how I want to spend my life.

Afterward, I joined the startup world and did a couple in Amsterdam, which didn’t have that much money. When I became a freelancer, I learned about Leadfeeder, I used them in my consulting gigs to generate leads, and I loved their tool. I applied through LinkedIn, and three Zoom calls later, I was in Helsinki. That went pretty quickly. I Joined there as employee 18 and started in sales. I took the Dutch market first, and then we expanded to Germany.

Fast forward a little bit, and I ended up being the head of customer success, leading a team of 25 people, which included the customer success managers’ worldwide support and consultancy, which we still had at that point. We ensured that the revenue stayed with us and expanded by selling other services. I left when there were 130 employees.

The software you use at Reditus

Joran: We use Notion a lot internally and externally, I built our help center in Notion, and I think it’s a really great tool. I love Loom just because it’s easy to create a quick video without jumping with somebody on a call. For my SaaS metrics, and I think people love this, I use Founderpath. We don’t actually get any money from them, as we’re not doing the revenue-based financing. I purely use it to check what is our growth and what the metrics are.

Any piece of advice for starting founders?

Joran: The number one would be just to start. You should get a mentor, an advisor, or somebody who can help you, maybe early states. Find people who can really help you with specific things. Just to give an example, I am a mentor at Grow Mentor. I think you pay $100 per month, and you can book unlimited calls with mentors, and a mentor could be a grown mentor, an ad specialist could be an affiliate, a specialist, or anybody you need and talk to them.

I would recommend doing that if you’re trying to validate your company but don’t know how. Then, at a later stage, you will probably find a mentor who can keep you accountable or an advisor because if you’re bootstrapped, you don’t have a VC to keep asking you all these questions, keep asking about progress.

Podcast Host & Guest(s)

Cristian Dina


Cristian Dina

Managing Partner & SaaS Podcast Host @ Tekpon
Tekpon Favicon

Managing Partner & SaaS Podcast Host @ Tekpon

As one of the founding members of Tekpon, Cristian has worn many hats within the company, but perhaps none shines brighter than his role as the charismatic host of the Tekpon SaaS Podcast. Cristian is a community builder at heart, being the Bucharest city leader for SaaStock Local and the author of the best-selling book King of Networking.

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