Run webinars and live events directly on your website
In this episode of the podcast, Cristian Dina welcomes a special guest, Oana Manolache, the CEO and co-founder of Sequel.io, a platform that revolutionizes the way organizations conduct webinars and live events. Unpacking Sequel.io’s innovative services, our guest explains that, unlike traditional webinar solutions that redirect traffic to third-party platforms, their service allows companies to host webinars directly on their websites.
This approach is likened to the difference between buying a Mac from an Apple store, where you’re more likely to discover and purchase additional products, versus buying from a general retailer, where the brand’s message can get lost amidst the competition.
The Sequel.io platform is a favorite among marketers due to its seamless embeddability into company websites. They’re also excited about Sequel.io’s AI features, which can convert past video content into SEO-optimized blog posts in a mere 30 seconds while maintaining the brand’s voice and tone. Another innovative attribute highlighted is the platform’s engagement tools, which facilitate audience interaction through reactions, polls, and more, fostering a greater connection between the presenter and the audience.
Transitioning to the discourse of marketing strategy and impact, our hosts delve into the effectiveness of webinars, especially in the B2B space. Since the pandemic, there has been a significant shift in how companies engage with their audiences remotely. Webinars are no longer viewed as outdated sales tactics but rather a strategic tool that 90% of marketers now employ. This strategy has proven to be a cost-effective method to build rapport and a business pipeline by reaching global audiences.
The conversation continues with success stories, showcasing the practical impact of Sequel.io. They reflect on a case where a customer, after switching to Sequel.io, tripled their demo rates in five months and another case where the integration of Sequel.io significantly reduced the workload for marketing operations teams and increased pipeline progression by 77%.
The entrepreneur shares her inspiring journey as a marketer, starting as an intern and ascending to leadership positions at HP, where she identified the challenges that led her to develop Sequel.io. Her advice to founders is twofold: surround yourself with a network that adds value and maintains a focused vision – easy to stray from in the energetic startup world.
The episode blends advanced technology and strategic marketing conversations, sharing, in essence, the story of a trailblazing SaaS company that empowers businesses to optimize their digital presence and engagement strategies.
