Category Landing Page
Reviewed by Rashi
Updated Mar 16th, ’22

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Instapage Review

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Are you planning to build a landing page for your product? Do you believe it is a tedious task? Well, not anymore. There used to be days when designing a well-optimized page was a task, one needed to go back and forth to designers and pay them a huge amount of money. Now times have changed. The design process has evolved and is mainstream now. Today, we have millions of tools available in the market to accomplish all the design-related tasks for us with just one click. Amazing! Isn’t it?

One of such amazing tools is Instapage, which we will be reviewing today. It is a high-powered software that can help you create landing pages and offers tons of helpful integrations. So without further ado, let us get started.



Ease of use


Value for Money




Customer Support

Pricing Details

Starting from: $199/month

Pricing Model: Subscription

Yes, has free trial

No free version

  • Easy to use
  • Feature Rich
  • Effective A/B Testing
  • Optimization
  • Limited Icons
  • Limited Mobile version
Best for
  • Small business
  • Medium business
  • Freelancers
  • Cloud, SaaS, Web-Based

Instapage – landing page platform

Instapage is hosted in the cloud and comes with everything you need to create and publish landing pages. Whether you have a website or online presence or not, Instapage allows you to create conversion-focused landing pages that will help you generate more leads, sell more products, or any other to trigger the action of your customers.

No coding or design skills are required as Instapage’s features simplify creating effective landing pages no matter what you want to promote. With features like heatmap, analytics, and split testing tools, you can use visitor data to improve your landing page designs and make them more effective. Here’s a quick overview of the benefits of using this amazing landing page builder software:

  • A library of customizable templates: With over 80 high-quality templates, you’ll never have to start from scratch or look for inspiration for your next landing page again.
  • Intuitive Landing Page Editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is powerful yet easy to use.
  • Powerful Form Builder: Tocapturelanding pages capture the right kind of leads; Instapage makes it easy to create detailed user information left information from users.
  • Useful Selection of Widgets: In addition to forms, you can easily add other elements to your landing pages including videos, images, and buttons.
  • Tracking and Reporting: With built-in analytics, heatmap, and A/B testing tools, you can quickly see what’s working and what’s not, then tweak your landing pages for better results.
  • Integration options: Instapage can connect to many types of services via Zapier, e.g. E-mail marketing platforms, WordPress, and many more.
  • Hosted System: Instead of using a WordPress landing page plugin, Instapage hosts everything independently from your website. Your account can be used to create landing pages for multiple projects and websites. However, Instapage allows you to quickly publish landing pages on your WordPress website.

What is Instapage?

Instapage is a web advertising solution that gives several conversion tools for advertisers and marketers. The organization is famous for its superior landing web page builder, but it is clear that Instapage needs the arena to realize that it gives a lot more. Instapage calls their marketing suite an “Advertising Conversion Cloud”. In addition to a feature-rich landing web page builder, Instapage gives several personalization and experimentation alternatives for advertisements.

Their AdMap device also can assist you in visualizing the journey that site visitors take. The key promoting factor of Instapage is conversions. On their about web page, Instapage notes that only 4% of clicks at the net honestly change into conversions. In contrast, the common client conversion fee for Instapage customers is 16%. Let’s take a better look at what Instapage gives and spot whether or not it can add value to your business.

How to use Instapage?

When you first head to the Instapage interface, you’ll get a huge overview of your account. And you could additionally create two things:

A web page – This is a real landing web page

A group – This is kind of like a folder. Groups assist you in arranging specific pages.

When you visit, create a brand new web page, maximum of the time, you’ll be doing it from a template, though you could additionally import web page designs. Instapage has many templates (200+), all divided up into specific classes on the top: They vary from basic frameworks to greater detailed designs with extra described aesthetics. Of course, you also can always select to begin from a clean web page. Once you select a template, Instapage will drop you immediately into the Instapage Builder.

Instapage Features

The benefits that Instapage offers to its customers are listed down below:

  • Drag and Drop Feature

Whether you begin with a clean canvas or one of the templates, the editor of Instapage offers you the liberty to provide a custom landing web page. Freedom is probably the keyword while describing the Instapage landing web page editor. You can begin with a clean canvas or edit a template to create your landing web page with the Instapage web page builder.

Unlike even the most superior WordPress web page builders, the Instapage web page builder helps you position your elements everywhere on the web page. Instead of being configured to a grid layout, or a column and row-based structure, you’re free to transport the objects for your web page everywhere on the canvas — even on top of each other. In addition, you can stack objects on top of each other if you need them within the Instapage landing web page editor.

  • Landing Page Widgets

 You can quickly insert various elements into your landing web page designs through the usage of the Instapage widgets. To upload one on your web page, click on one of the widget icons at the sidebar menu of the Instapage editor, and it’s right away dropped onto the canvas. If you click on a widget object from the sidebar menu, it will be introduced on your web page, ready for customization. From there, you could move it across the web page and begin enhancing its look and content. You can also outline the movement related to a widget, setting what takes place while a person clicks on a button.

  • Mobile-Friendly Designs

 All landing pages created with the aid of using Instapage are mobile-pleasant by default. However, you can switch to the mobile view of a web page you’re operating on within the editor, making adjustments that the handiest cell customers will see. For example, you can transfer to the cellular view of the editor then cover blocks you don’t need mobile customers to see.

So, suppose the concept of showing slightly different variations of your landing pages relying on whether or not your traffic is using a telephone or a computer tool sounds appealing. In that case, Instapage does consist of this functionality. However, you can’t quite create exceptional variations of a web page. Instead, you’re capable of covering factors you don’t need to be shown to mobile customers.

  • Pre Designed Templates

 Instapage’s marketing content claims there are over 200 templates to choose from, but when browsing the library, it appeared to be over 80. Also, some of the templates didn’t have full landing page options, like the thank you page. Templates, so don’t let the headline count of 200+ templates unduly influence your decision. Instapage gives you about 80 to 90 landing page templates to work with. However, as you can see in the landing page library, the templates you have access to are designed to a very high standard and cover a wide range of goals. You can preview all  Instapage templates before deciding which one to use.

Filters allow you to quickly find the type of template you’re looking for when launching a new landing page. The landing page templates are divided into categories to find the type you are looking for easily. Since the templates cover product sales, registration forms, event registration, and app downloads, you can get a good idea of ​​Instapage’s target audience.

  • Instablocks Feature

If you’re going to be developing a couple of landing pages, both for yourself and your clients, Instapage has a splendid timesaving function that you could appreciate. That function is referred to as Instablocks, and it allows you to construct a library of reusable assets, or blocks, that you may insert into any of your landing pages. You can create custom blocks and keep them for reuse on your landing pages.

For example, you can create a custom testimonials block that carries fantastic comments out of your customers, after which keep it as an Instablock. Then, on every occasion you’re developing a landing web page that wishes to encompass testimonials, you may quickly insert that Instablock into the web page.

Instapage Pricing

Hopefully, this review gave you a good idea of ​​whether or not Instapage is for you. However, if you are still unsure, you can try it free for 14 days with the trial offer. You must enter your payment details to access the trial, so you will be billed automatically when it expires. However, if you are not satisfied, you can easily cancel them. If you are satisfied with the trial version, there are two ways to sign up for  Instapage.

One option is the Instapage Business plan, which costs $199 per month, or the equivalent of $149 per month if you choose to pay annually. Annual payment requires a $1,788 deposit but represents a savings of 25% compared to paying monthly. There is also a custom Enterprise plan to meet your specific needs, with custom pricing to reflect your configuration. After a call with the sales team, they will configure your customized Enterprise plan based on your needs.

You can see exactly what’s included in the Business plan and what extras are available to Enterprise customers on the Instapage pricing page.

Instapage Alternatives

The famous alternatives that are available in the market to Instapage are listed down below:

  • Unbounce
  • Odoo
  • Tizra
  • ResNexus
  • EventCreate
  • Bookmark
  • LeadPages
  • Webit

Instapage vs. Unbounce

Launched in 2009, Unbounce is the OG for landing page building services. About three years later, it inspired companies like Instapage and LeadPages. Unbounce claims that its main mission is to help marketers convert more browsers into leads (lead generation), prospects, and customers. The Instapage alternative is completely web-based, has a free trial, and a powerful ecosystem built around its landing page builder. The major variations among Instapage and Unbounce are:

  • Unbounce gives greater flexibility and customization options, while Instapage works easily out of the field with greater described landing pages.
  • Unbounce is less expensive beginning at $90/month, while Instapage is more costly beginning at $149/month.
  • Instapage gives higher analytics and reporting with heat maps, while Unbounce only has easy local reporting functionality.

Unbounce gives superior customizable popups with exit intent, while Instapage gives fundamental popup functionality.

Instapage vs. LeadPages

Leadpages is a landing page builder and optimizer that includes multiple lead generation and signup tools. It gives you two options for building landing pages: the legacy editor with traditional layout controls and a much simpler drag-and-drop editor released in 2016. Build complete websites with the Leadpages generator. It also integrates directly with ads, allowing you to create ads based on your landing pages in the builder itself. Overall, Leadpages is a complete set of landing page builders that can help you unify your landing page and website design.

Instapage Review Conclusions

Instapage is an effective tool. It’s a cut above the WordPress web page developers that many bloggers are used to. But, while it’s far effective, the Builder is still smooth to apply and handy to beginners. And I cherished how free-form the Builder is. You have the power to put things anywhere. I also preferred how A/B testing and conversion goals have been constructed right into the Builder. It seems like they’re a part of the real layout process, rather than an afterthought that you tack directly to a finished web page.

Finally, the publishing options make it easy to apply the landing pages that you create, irrespective of what sort of internet site you’re running. It’s not the cheapest tool. But in case you need a high-powered, optimization-orientated landing web page builder, I don’t think you’ll be disappointed. Get started today!



Tekpon Score

Users Score

Updated Mar 16th, ’22


Tekpon Score

Users Score

Updated Mar 16th, ’22


Tekpon Score

Users Score

Updated Mar 16th, ’22