Pixis is a codeless AI infrastructure for marketing that lets you deploy and activate AI in your marketing with ease. Using Pixis means enabling yourself to take AI-led decisions in marketing using self-evolving neural networks and proprietary models. It works out of the box as it is trained using 3B+ cross-industry data. Also, it is domain agnostic and offers scalability and transformation at both granular and high levels. Additionally, it offers dedicated AI systems capable of continuous learning with data-driven feedback and real-time strategy monitoring.
Starting from: Provided by vendor
Pricing Model: Subscription
Yes, has free trial
No free version
- Codeless platform
- Proprietary models
- Extensive use of artificial intelligence
- Works out of the box without any training
- Not for every business out there
- Complex for a business to get started
- Cloud, SaaS, Web-Based
Pixis – market research platform
Have you ever wondered about the role of artificial intelligence in marketing? If you do, meet Pixis – an AI-powered marketing platform and infrastructure that utilizes contextual and complex AI systems to help brands automate their business marketing and bring better results to their firms.
They offer a domain agnostic approach which means you can use with your business irrespective of your domain. Apart from that, it relies heavily on 3B+ cross-industry data and doesn’t require training of any sort. All you need to do is pick it up and start using it as it offers excellent efficiency out-of-the-box.
Pixis.ai, a California-based tech startup, is run by a team of AI innovators as they focus on building the world’s best codeless AI infrastructure. Their journey started in 2018, and from there, they are now serving more than 100+ brands across four continents. Currently, they have 300+ team members. Their systems are capable of doing 39B+ AI actions.
They have worked on more than four dozen self-evolving and contextual proprietary AI models helping marketers to leverage the data with AI without the need to write a single line of code.
In our Pixis review, we will explore more about what they offer. Let’s get started.
What is Pixis software?
Pixis software is at the core of Pixis.ai infrastructure. It is a codeless AI infrastructure that offers an infrastructure for marketing optimization and demand generation. The approach enables brands to focus on marketing results driven by data. As a business, you can use Pixis.ai to automate marketing without the need to write a single line of code. The infrastructure can also be utilized by creative professionals, CMI professionals, and marketers who aim to change how marketing works in the current marketplace.
Their platform aims to provide excellent scale marketing using three billion-plus cross-industry data. With the vast amount of data, you do not have to retrain the AI as it can work with your industry out of the box. That makes the Pixis AI Codeless AI infrastructure an excellent choice for marketers who want to use it to create a scalable, agile, and intelligent AI blueprint.
Under the hood, it solves two core organizational problems, including:
- The lack of coherent AI infrastructure for businesses
- The lack of ability for data professionals and marketers to communicate effectively
The solution is to have a data scientist with marketing knowledge with the ability to know how to use real-time data to take action and improve ROI(Return On Investment). He must also consider creative generation, targeting, optimization, and performance management. When used with effective data, all this knowledge can yield excellent results. It will also help to reduce wasteful impressions and improve the funnel results with reduced costs. Doing all of these requires not only the right skill but also a good investment.
What does Pixis have to offer?
Pixis AI solves the approach by providing an AI infrastructure for marketing. The AI infrastructure provides a complete solution for brands who want to improve efficiency and make their campaigns successful with the power of AI. Generally, if a brand tries to use AI, they lack the infrastructure and hence do not optimally take advantage of the power of artificial intelligence.
Right now, Pixis offers three core AI infrastructure components(that we will discuss more in the Pixis feature section):
- Performance Management AI
- Creative AI
- Consumer Research AI
In short, Pixis can take complete control of your marketing efforts and have granular effects on your campaign while providing excellent scalability. The Pixis AI is a self-evolving framework that utilizes 20+ AI models based on contextual learning.
As you can see in the image, it takes in historical learning, analytics data, and CRM data into its self-evolving framework powered by 20+ AI models utilizing contextual learning. The benefits include:
- Real-time strategy updation
- Most resonating creative discovery
- Fastest speed to market
- Audience expansion
- Sharpest targeting
- Cross-platform spend optimization
Pixis AI is a powerful codeless infrastructure platform for marketers to boost their marketing campaigns. Let’s go through its key features below.
Codeless and Zero Training
Pixis AI platform is codeless, meaning the AI infrastructure does not require you to write a single line of code. This is possible because the AI infrastructure is trained using three billion-plus cross-industry data. With each passing day, more data is fed into the models, making them ready for new industries and improving results in the existing ones. The infrastructure models are set to their best efficiency mode and work out of the box.
Is your domain retail or online eCommerce? Well, it doesn’t matter with Pixis as it is domain agnostic. Its AI models are trained on diverse datasets across multiple siloes. This makes it domain agnostic as it can handle different use cases without needing any training.
Pixis is powered by 20+ AI models and each one of which is customizable. With customizability at its core, you can add rule-based strategies to the algorithms. Also, as the infrastructure is codeless, you do not have to write code to add rules. Instead, using their easy-to-use user interface (UI), you can change or add new rules.
Dedicated AI Systems
Pixis AI is dedicated to learning. These dedicated AI systems can continuously learn from new data, patterns, or rulesets, allowing your team to improve marketing efficiency through a better AI system. The systems are self-evolving and use contextual learning to bring new aspects to the forefront.
Along with dedicated AI systems that constantly learn, you also get data-driven feedback that fuels the learning. These self-evolving AI models depend heavily on data. As your business uses the models, new data is pushed through them, improving them in every possible way. In the end, you get a powerful model that evolves every time new data comes in — improving the marketing efficiencies.
Real-time Strategy Monitoring
With Pixis, you get the option to do real-time strategy monitoring. This means you can see what’s going on and change the parameters based on the route you want your marketing to go.
In this section, we will discuss the three core components of the AI infrastructure and the role it plays in automating marketing efforts for your business. Let’s get started.
Performance Management AI
The Performance Management AI takes care of the performance. It uses four parameters to monitor and improve the models continuously. These include planning efficiency, audience efficiency, delivery efficiency, and packing efficiency.
The Governance AI engine manages how your campaign scales and offers optimum performance across platforms. This is possible because it takes care of the marketing ROI. The Governance AI utilizes an all-in-one AI-lead governance engine that takes care of the following:
- Campaign optimization
With Governance AI, you can do the following:
- Optimum bid and budget periodic allocation
- Target and creative improvements using performance
- Contextual optimization algorithms
- Cross-platform spend optimization
The Governance AI also has access to 10+ proprietary contextual bandits models. These models let you do the following:
- Real-time creative recommendations
- Data-driven targeting feedbacks
- Ideal bid and budget recommendation
- Cross-platform metric normalization
The data used by the models include:
- Historical learning
- Search trend data
- Third-party analytics data
- Contextual learning
- Industry and brand data
Apart from that, you also get access to Hyper-Contextual Bandits Models that handle multi-dimensional metrics optimization. The benefits include:
- Confidence score-based action ranking
- 8 seconds TAT
- Cross-platform spend optimization
- Effortless model customization
Additionally, you also get access to Proprietary Metaheuristic Models that offer the shortest train-to-predict time, improving marketing ROI. The benefits include:
- Cross-platform engagement scoring
- Quicket learning scheme selection
- Performance scale scoring
- Predictive and prescriptive modeling
The Metric Prediction Neural Networks let you optimize the metrics at the right time. Its benefits include:
- Ideal metric recommendation
- Humans in the loop
- Rule-based custom optimization
- Industry-based action mapping
The Governance AI also supports easy integrations with the help of Pixis AI Optimizer(more on it later). You can add third-party platforms and services, including Facebook, Linkedin, Twitter, and so on.
The Governance AI stats are as below:
- Data points analyzed: 51B+
- Contextual models: 40+
- Average action frequency per asset: 47
- Custom tactics created: 80+
The Creative AI uses data to enable teams to create efficient artwork and contextual text effortlessly. In addition, you can get cohort-specific asset recommendations and also get engagement-based feedback.
For creative teams, it means removing the guesswork and using the power of AI to create data-driven creatives. The four key efficiency parameters used by Creative AI include:
The ideation efficiency utilizes different maps to measure an idea’s efficiency. These maps include:
- Personalization map
- Idea map
- Data map
- Historical communication map
- Trend map
- Design & layout map
By using these maps, it can churn out efficient ideas and also get access to the right data points.
Next comes execution efficiency, which adds automation to mundane tasks. This also saves tons of time when reusing designs, as you do not have to search through tons of data.
The personalization efficiency parameter takes care of ROAS and helps improve it. The performance management AI gives feedback on personalization efficiency, providing the necessary information to place the visual elements.
Feedback and collaboration
Lastly, the feedback and collaboration take the human input as it offers the best overall output when used with artificial intelligence. Using it, teams can calibrate creatives and keep them constant across the board. It also enables collaboration so that the creative can reach its potential regarding expectations.
Creative AI uses proprietary Generative Neural Networks. It also uses self-evolving models and hyper-tuned agnostic domain AI models.
The Generative Neural Networks let you use target audience analysis and target audience profile to output creatives. The benefits include:
- Persona-based creative recommendation
- Text relevance and engagement prediction
- Creative-fatigue analyzer
- Metric-based asset ranking
You can also use Creative AI to create text with the help of Hyper-Tuned GPT3 – the world’s leading text-based transformer. With it, you can create amazing deadlines and descriptions.
The recommendation for self-evolving models changes with every input data. It offers creative performance prediction, message clarity scoring, CTR-Exhaustion monitoring, and creative relevance scoring.
The Targeting AI empowers your business to target the audience and market using AI-powered engagement feedback and customer behavior. With state-of-the-art neural networks embedded within Targeting AI, you can create relevant cohorts that keep improving with time.
The Targeting AI is trained on a multi-disciplinary data set. Moreover, it also comes with eight models. These models are capable of understanding the market and creating efficient strategies that improve your campaign ROI. With Targeting AI, you can do the following:
- Most relevant cohorts
- Audience engagement prediction
- Real-time cohorts updates
- Auto audience expansion
The AI takes data from multiple sources, including search keywords, live campaigns, web analytics, and third-party data.
Inside Targeting AI, you can access Adaptive Clustering Models that identify relevant audience cohorts. The benefits include:
- Relevance score-based cohort ranking
- Niche-level audience recommendation
- Cross-platform cohort generation
- Real-time cohort updates
The Semantic Mapping NLP Neural Networks empowers the models and helps them improve using grammatical and lexical parsing over time. In return, the audience is clustered based on behavior and interest. The key benefits include keyword-based clustering, lowest cosine similarity, semantic text vectorization, and auto syntactic regularity check.
Lastly, Targeting AI gives you access to proprietary scraper models that can help you further target your niche audience group. This lets you analyze keywords and understand your market profiling better. The key benefits here include:
- SEO keywords identification
- Keywords de-deduplication
- Shortest TAT in text classification
- Real-time website keywords extraction
Pixis Optimizer lets you deploy AI-led decision-making to your marketing system in eight seconds. It deploys a self-evolving neural network that does marketing optimization. Moreover, it also does multi-dimensional optimization using three codeless AI engines:
- Governance AI
- Creative AI
- Targeting AI
All these AI models are proprietary and offer excellent marketing optimization out of the box. It also works for all platforms with third-party installation. However, you can make it work across 40+ platforms without needing third-party installation.
Additionally, it also offers automated integrations that are easy to do.
Pixis Insights offers market research and UI/UX testing. Market research is powered by AI and offers excellent ways to make decisions. With it, you can do the following:
- Understand your brand better by looking deeply into customer perceptions
- Evaluate your innovations pipeline
- Do a proper UI/UX testing to learn what works best
- Understand how marketing activities impact a brand’s overall health
- Innovation research to validate your ideas
Pixis insights also provide AI-powered reporting and analytics, offering excellent cohort deep-dives and a better understanding of your market. With Pixis Insights, you get a market research platform, AI-powered analytics, and AI-powered audience intelligence. This way, you can do proper target audience analysis as well. For example, with AI-powered audience intelligence, you can dive deep into your audience niche and create a consumer profile. You can then focus on creating an ideal customer profile from the consumer profile and use your resources to improve your marketing strategy with customer experience management.
Pixis’s target audience is big businesses that want to automate their marketing effort to get the best result.
Pixis doesn’t offer any pricing information on its site. However, they provide a way to book a demo where they ask for your First Name, Last Name, Company Email, Company Name, and Phone number. You can contact them for a free demo and ask them about their pricing.
Pixis AI offers an artificial intelligence take on marketing. However, it is not the only choice you have when it comes to marketing solutions out there. So, what are your alternatives? Let’s list them below.
- HubSpot SEO
- Zoho Desk
Pixis vs. SurveyMonkey
SurveyMonkey is the leading online survey software that you can use to gather crucial data about your service or your audience. It also offers specialized products that capture key information, including customer experience(CX), Audience and Engages, WuFoo, GetFeedback, Wufoo, Apply, and TechValidate.
For solutions, SurveyMonkey offers solutions for teams and businesses which require data gathering and understanding.
So, how does it compare to Pixis? Not so much!
Pixis is a complete AI-powered marketing infrastructure and solution that completely transforms how you do marketing for your brand. However, that’s not the case with SurveyMonkey.
SurveyMonkey is for capturing surveys and is very good at that. It does use AI and has 20 years of data backing it up to refine the process of surveys. Besides that, SurveyMonkey is also affordable, considering it solves a particular problem in marketing rather than taking care of the whole marketing aspect.
Pixis vs. Hootsuite
Suppose you look for a more traditional social media and marketing management solution, Hootsuite. It lets you automate social media tasks and save you time doing more productive things. Hootsuite offers excellent collaborative features and lets you respond to social channels more quickly than ever. Also, you can connect to all your social networks and have all important updates directly on your dashboard.
Hootsuite’s key features include monitoring, engaging, advertising, analyzing, and publishing. In addition, it offers other features, including impact, insights, amplification, social advertising, and mobile apps. With good integration support, you can get the best out of HootSuite.
Moreover, regarding AI usage, Hootsuite offers Hootbot – a fully automated social AI that lets you use artificial intelligence-powered AI solutions.
When you compare it with Pixis, there is much difference. While Hootsuite is merely a social media management solution, Pixis, on the other hand, is a codeless AI-led infrastructure that changes how brands do marketing. In addition, the neural networks and models are self-learning and proprietary, giving you a different control over your marketing campaign to substantially increase ROI.
Pixis vs. Zoho Desk
Our last comparison is between Zoho Desk and Pixis. Likewise, Zoho Desk is a popular customer service software that enables teams to manage their customer service. By using Zoho Desk, businesses can improve agent productivity and also enable them to build loyalty and improve customer happiness.
In addition, some key Zoho Desk features include ticket management, self-service, process automation, extensibility, customization, security, and Zia.
As for automation, it offers good automation control, including the ability to create workflows, ticket assignments, Escalations, SLAs, and more.
As you can see, Zoho Desk is a customer management solution that helps your marketing differently. Pixis, on the other hand, has a huge impact on marketing thanks to its powerful AI models.
So, if you are looking for a customer support solution, only go for Zoho Desk. Otherwise, Pixis is what you should use.
Pixis Review Conclusions
So, where do we stand with Pixis? Is it something your brand should try out? Pixis is one of the unique approaches to marketing with the complete use of artificial intelligence. However, it is also codeless and relies heavily on data. The models used here are trained and work out of the box as they are already trained using three billion-plus data points across multiple industries.
The marketers can customize Pixis models to work best for their businesses, improving the ROI. It also improved productivity and enabled teams to work on more creative ideas. The Pixis AI infrastructure for marketing is outstanding in what it does. Also, incorporating it into your marketing campaigns doesn’t require much effort, thanks to the AI optimizer.
Each of its AI infrastructure core: the Governance AI, Creative AI, Performance targeting AI, and Targeting AI, play their role correctly to fine-tune the models and provide excellent output.
Overall, Pixis is an excellent infrastructure product that can benefit brands by hypercharge their marketing.