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Mixpanel

Tekpon Score
8.8

Mixpanel Reviews

& Product Details

What is Mixpanel?

Mixpanel is a comprehensive analytics platform that empowers businesses to make informed decisions based on data. With its intuitive user interface, Mixpanel allows teams to explore and understand customer experiences, measure metrics, and uncover insights.

The platform offers a range of features, including mapping travel behavior, intuitive UX, integrations with various tools, scalable infrastructure, collaborative analytics, data governance, and customer success guidance.

Mixpanel enables users to analyze trends, understand root causes, set goals, measure success, catch regressions, and validate the impact of product changes. It supports lightning-fast queries at scale, integrates with existing ecosystems, and ensures data compliance.

Mixpanel’s focus on collaboration makes it easy for teams to share insights, explore data, and make critical product decisions together. The platform also prioritizes data protection and privacy, with measures in place to safeguard personal data.

Overall, Mixpanel provides businesses with the tools and insights to drive growth and improve user experiences.

Best For

Powerful, self-serve product analytics.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Mixpanel

  • Located In

    United States

  • Website

    mixpanel.com

Starting from:

$20 /month

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Mixpanel offers three pricing plans tailored to different business needs. The Starter plan is free and includes essential features for finding product-market fit. The Growth plan, starting at $20 per month, provides additional capabilities for scaling insights with higher event limits. Next, the Enterprise plan, starting at $833 per month, offers advanced features, access controls, collaboration tools, and priority support for large organizations. Eligible startups can also benefit from substantial discounts and credits towards paid plans.

  • Campaign Tracking
  • Goal Setting/Tracking
  • Audience Targeting
  • Campaign Segmentation
  • Collaboration Tools
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Import/Export
  • Event Triggered Actions
  • KPI Monitoring
  • Performance Metrics
  • Reporting/Analytics
  • Visual Analytics
  • Website Analytics

Additional Features

  • Dashboard
  • Revenue Tracking
  • Data Visualization
  • Predictive Analytics
  • Multivariate Testing
  • Geotargeting
  • Visualization
  • Data Discovery
  • Communication Management
  • Product Data Management
  • Funnel Analysis
  • Campaign Management
  • Referral Tracking
  • Data Connectors
  • Engagement Tracking
  • Data Management
  • Alerts/Notifications
  • Drag & Drop
  • Single Page View
  • Pageview Tracking
  • Visual Editor
  • In-App Events Tracking
  • Activity Dashboard
  • Retention Tracking
  • Statistical Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Cohort Analysis
  • Split Testing
  • Notification Scheduling
  • Multiple Site Management
  • Predictive Modeling
  • Push Notifications
  • Interactive Reports

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