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AdRoll Reviews for 2025

Grow revenue & save time with one streamlined marketing platform.
User Score:
4.2/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

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What is AdRoll?

AdRoll is a digital & growth marketing platform that helps marketers run display, social, and email ads in one place. Furthermore, the marketing platform provides actionable insights across multiple channels to help you analyze performance, gather insights, run reports, and optimize to improve results. It enables you to boost ROI & constantly improve & optimize your campaigns.

Besides managing all your ads from a single platform, AdRoll will help you with brand awareness, retargeting, and abandoned cart recovery. Moreover, the e-commerce features of the advertising platform make it easy to see customer activities across multiple channels so that you can adjust in real time. Some notable features are a list builder, unified contacts, cross-channel measurement and attribution, and consent management.

Found in these Categories

Best For

  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise

AdRoll Pricing

Starting From:
$ 40 /month
Pricing Model: Subscription
AdRoll has two main plans - Marketing & Ads Plus and Ads - and has two pricing options - subscription (annual & monthly billing) and pay-as-you-go. For Marketing & Ads Plus, the cost is tiered based on the number of monthly unique visitors to your site. For example, for 1,000 visitors, you will have a monthly fee of $40 and receive $20/mo in ad credits. First 30 days FREE! Plus, a $75 signup ad credit.
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Free Version

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AdRoll Features

  • AB Testing
  • Campaign Management
  • Lead Management
  • Real Time Data
  • ROI Tracking
  • Sales Analytics
  • Website Visitors Tracking
  • Template Management
  • API
  • Activity Dashboard
  • Audience Targeting
  • Behavior Analytics
  • Behavioral Targeting
  • Campaign Analytics
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Reports
  • Display Ad Management
  • Dynamic Content
  • Geotargeting
  • Marketing Automation
  • Marketing Calendar
  • Mobile Retargeting
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Reporting & Statistics
  • Retargeting Ads
  • Segmentation
  • Social Marketing
  • Social Media Retargeting

User Sentiment - AdRoll Reviews

4.2/5
Based on 9,073 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Effective Retargeting

    Users appreciate the platform’s robust retargeting capabilities that help reconnect with website visitors.

  • Integration

    Many users report that AdRoll integrates well with other marketing software, enhancing their overall toolset.

  • User Interface

    The platform’s user interface is generally praised for being intuitive and easy to navigate.

  • Customer Support

    Several reviews highlight responsive and helpful customer support.

  • Audience Targeting

    AdRoll provides detailed and effective audience segmentation features that aid in targeted marketing campaigns.

Areas for Improvement
  • Cost

    A common critique involves the pricing, which some users find to be higher than desired, especially for small businesses.

  • Complexity in Setup

    Some users find the initial setup and learning curve to be somewhat challenging.

  • Reporting Features

    Users would like more detailed and customizable reports to better assess campaign effectiveness.

  • Ad Approval Process

    The ad approval process can be slow and cumbersome, as noted by several users.

  • Glitches and Bugs

    Occasional glitches and bugs in the software have been reported, which can disrupt user experience.

Leave a Review

Tell us your opinion about AdRoll and help others make informed decisions.
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AdRoll Company Details

Company Name

NextRoll, Inc

Headquarters

United States

Website

www.nextroll.com

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AdRoll vs. Similar Products

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AdRoll Alternatives

AdCreative.ai

Score: 4.4/5

Keap

Score: 4.3/5

Omnisend

Score: 4.6/5

Drip

Score: 4.5/5

AWeber

Score: 4.6/5

MailChimp

Score: 4.7/5

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