Brand24 Reviews

Nowadays, businesses of all sizes rely on social media to market their products and services. However, not all business owners know how to use social media to achieve their marketing goals effectively.

To be successful in this regard, you need an AI-supported social media monitoring tool like Brand24. This tool helps you monitor your brand and be aware of what people say about it on social media and beyond. It also provides analytics to help you improve your brand reputation online.

In our review, we found that many marketers use Brand24 to track their social media mentions. So, let’s explore what this brand management platform can do.

Brand24 – online reputation management

Brand24 is a social listening tool that helps manage your overall brand reputation with a single platform. This social media monitoring tool offers numerous features, including tracking mentions, brands & hashtags, sentiment analysis, social search, influencer score, influencer analysis, competitive analysis, share of voice, Presence Score, Reputation Score, automated & customizable reports, storm alerts, and more.

Besides, Brand24 consequently develops its AI solutions, such as AI Brand Assistant, AI Insights, Anomaly Detector, Topic Analysis, Metrics Analysis, Intents Analysis, and Emotion Analysis.

Brand24 gathers publicly available social media mentions from Facebook, Instagram, TikTok, Twitter (X), YouTube, LinkedIn, Reddit, Quora, Twitch, Telegram, news sites, blogs, video sites, podcasts, newsletters, and review sites.

What is a social media monitoring tool?

A social media monitoring tool is software designed to discover and track what people say about a particular topic, such as a person, brand, product, service, or niche, on social media and other online channels.

As a top social media monitoring and listening tool, Brand24 allows you to monitor your specific project, analyze its social media performance in real time, identify your main communication channels, spot market opportunities, respond to potential downturns, and allocate resources effectively.

Additionally, Brand24 has excelled in the ongoing AI revolution and regularly enhances its AI-based features, thereby streamlining work on projects.

With a social listening tool like Brand24, you can take care of your brand awareness and its benefits on a more professional level.

How to use Brand24?

Brand24 offers a variety of monitoring features to help improve your brand’s reputation. Ultimately, it’s your choice how to leverage the tool’s capabilities. Here is an example of what the social media monitoring process looks like:

To create a project, you must insert at least one keyword to track. It can be your brand name, competitor, hashtag, YouTube channel, etc. Generally, it can be any type of word you want to monitor.

You can easily adjust your project in advanced settings, where you can define keyword rules (i.e., required or excluded keywords), sources rules & additional sources (i.e., link to your product review site), notifications, and – most importantly – integrate your Facebook and Instagram profiles to make monitoring results even more accurate.

If you want to benchmark your performance against competitors, you should create separate projects for them. Follow the same scheme as in creating your brand’s project. As for a Facebook profile – paste a rival’s public fanpage’s URL.

The Mentions tab is the primary Brand24 dashboard of your project. Here you can see the chart presenting brand mentions volume & reach (you can switch the view to mentions sentiment chart), as well as many filters allowing you to adjust the view to your needs. You can filter by sources, sentiment, influencer score, intent, domain, and more. Besides, you can use advanced boolean search.

If you spot any exclamation marks on your mentions chart, it’s a sign that the AI Anomaly Detector discovered an unusual social media pattern impacting your project’s performance.

By switching to one of the more advanced tabs, you can get many details regarding your project. The Analysis tab presents your top social & non-social mentions, Presence Score, Reputation Score, trending hashtags, trending links, top profiles, the most influential social media, most active countries, and the context of discussions around your project.

If you initially have trouble identifying which data are most important to you, you can use AI tools. AI Insights provides a brief summary of the entire project, while AI Brand Assistant is a chatbot where you can ask any question regarding your project.

The Comparison tab allows you to conduct two types of competitive analysis: compare projects and compare periods.

The compare project feature requires selecting a rival or multiple rivals to benchmark. It juxtaposes projects regarding social and non-social mentions’ volume, reach & sentiment, Presence Score, AVE, user-generated content, share of voice, sentimental breakdown, and categories share.

As for the compare periods, you can check your current performance compared to the previous one.

At the end, you can create a customized report as a PDF file, Excel sheet, or infographic.

Of course, this is just a sample scheme of how to use the Brand24 tool. You can do it in thousands of different ways. Everything depends on your needs.

Details of Brand24 Features

Here are some of the features that the Brand24 online reputation management tool has:

This Brand24 feature gives you a perfect understanding of the people talking about your brand online. It also analyzes buzz quantity, reach, quality, and sentiment to gain new insights about your audience.

This feature supports the holistic mention analytics by identifying unusual patterns in the project and finding the causes of that unexpected behavior. Anomaly Detector summarizes its conclusions in one or two brief sentences.

This amazing Brand24 feature helps you find what people say about your brand and helps you take action in real time.

With this feature, you can notice instant changes in the discussion volume of your brand so you can protect your brand reputation. You can also use it to identify serious issues before they get worse and maximize the potential of the positive publicity you already get.

With this one, you can better understand your customers’ attitudes and find attitudes find problematic challenges that require instant attention.

This feature helps you locate your industry influencers to make conscious decisions about the particular people you should be working with that will be helpful to your brand.

The AI Brand Assistant is an advanced chat where you can ask for personalized analyses regarding your brand or product, such as summaries of key statistics, trend identification, strategic recommendations, ideas on how to deal with recent social media crises, and competitive analyses.

This Brand24’s function provides valuable insights and analysis based on processed data. It summarizes nearly all the most important data of your project and presents them in various charts, metrics, trend analyses, and recommendations.

Whenever Brand24 detects a sudden increase in your mentions metrics, it sends an email informing you about the “storm”. That allows you to react quickly. You can easily customize your alerts the way you want.

With this feature, you can streamline your results to concentrate on what is most vital for you. For example, you can filter by the number of visits, sentiment, mention source, etc.

Turn your data into automated infographics, .xls files, and PDF reports. In addition, you can gather your mentions with Brand24 to use them outside of the tool.

Alternatives to Brand24

Brand 24 is not the only social media tracking tool you can use to handle your social media mentions. There are many other social media tracking tools that you can explore. Below are some of the Brand24 competitors that you can check out:

This real-time media monitoring tool lets users track all their social media activities. It helps you track in real time, react in seconds, analyze your statistics, and work intelligently and easily with your team. You can access the software anywhere. It has four pricing options: The Starter, Growth, Company, and Enterprise plan.

These Brand24 alternatives MarketSpace scans brand news, social posts, app updates, videos, and many others to monitor your customers, portfolios, partners, competition, and sales prospects. This powerful tool can also help you monitor your brand’s products and services. In addition, it has a simple interface and fair subscription prices.

This is another Brand24 alternative that you should use. It is a social media monitoring tool too. Brandwatch provides a subscription-based application that enables users to monitor their social media conversations about their products, brands, or any generic topics on the web. It helps you automatically clean and analyze your brand’s coverage and makes it simple to view insights, prioritize actions, engage, and respond. The intuitive interface also permits you to create customized reports and dashboards.

This unique tool covers social media platforms like Facebook and Twitter, news sites, blogs, and forums. Brandwatch has one of the tools with the best real-time coverage of Social Media.

Brand24 Review Conclusions

Brand24 is one of the best social media monitoring tools that you can use to boost your digital marketing strategies. This excellent tool gives you useful insights and enables you to react immediately to comments and mentions about your business.

Our Brand24 review is a great tool for those businesses or marketers who want to build their social media presence. It is a brand monitoring tool that helps you improve your brand reputation online. This monitoring tool also enables you to achieve your social media marketing goals. This is a tool you should try out. It will transform your business for sure.