Braze Reviews for 2025
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What is Braze?
Braze is a cloud-based marketing automation software engagement platform that powers customer interactions between consumers and brands.
It improves customer retention, lifetime value, and ROI and, additionally, offers personalized marketing campaigns across platforms. Nevertheless, it allows in-app messaging and email capture. Audience segments can be created using real-time data.
This marketing software provides features such as data orchestration, streaming, and sharing. It offers personalized messages through channels like SMS, email, and apps. Detailed customer profiles and diverse tools are available for marketing managers.
The marketing automation software is a lifecycle engagement platform that forms strong bonds between people and the brands they love. The platform empowers brands to humanize their connections with customers through technology, resulting in better experiences, increased retention, lifetime value, and ROI.
Despite the fluidity of data, this software offers high-security standards that comply with global guidelines. As a result, it forms strong bonds between people and brands.
Finally, it enables companies to optimize customer relationships through numerous channels—statistical analyses of performance aim to increase transactions and customer loyalty.
In conclusion, Braze is an all-in-one platform that helps businesses manage customer interactions effectively, allowing them to create, launch, and manage personalized marketing campaigns across different platforms, devices, and online channels.
Found in these Categories
Best For
- StartUps
- Small Business
- Medium Business
- Large Enterprise
Braze Pricing
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Braze Features
- AB Testing
- ROI Tracking
- Customizable CTAs
- Customizable Branding
- Workflow Management
- Website Visitors Tracking
- Customizable Forms
- Email Marketing
- Contact Management
- Data Import/ Export
- Training
- App Notifications
- Contextual Targeting
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Mobile Optimized Emails
- Multi-Channel Marketing
- Multivariate Testing
- Push Notifications
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Template Management
- WYSIWYG Editor
- Web Notifications
User Sentiment - Braze Reviews
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User Interface
Many reviewers highlight the clean and intuitive design of the Braze interface, which makes it easy to navigate and utilize the platform’s features effectively.
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Customer Support
Braze is frequently praised for its responsive and helpful customer support team that assists with issues swiftly.
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Segmentation and Personalization
Users appreciate the robust segmentation capabilities that allow for detailed targeting and personalization of campaigns.
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Integration Capabilities
The platform integrates well with other tools and services, which enhances its functionality and user experience.
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Real-time Data Processing
The ability to handle and analyze data in real-time is noted as a significant advantage, enabling timely and relevant customer interactions.
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Pricing
Some users find the pricing model to be on the higher side, especially for small businesses or those with limited budgets.
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Learning Curve
New users might experience a steep learning curve when first using the platform, as noted by several reviewers.
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Reporting Features
While Braze offers comprehensive analytics, some users feel that the reporting tools could be more advanced or offer more customization options.
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Technical Glitches
Occasional bugs and technical issues have been reported, though they are typically resolved quickly by support.
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Mobile Capabilities
A few users suggest that enhancing the mobile app functionality could improve user experience, especially for on-the-go access.
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Braze Company Details
Company Name
Braze
Headquarters
United States
Website
www.braze.com
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