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Iterable Reviews for 2025

A Cross-Channel Marketing Platform.
User Score:
4.5/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

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What is Iterable?

Iterable is a web-based marketing software that provides a cross-channel aid for improving customer experience.

This marketing software is designed to be user-friendly. It provides marketers with the flexibility to create personalized messaging campaigns across multiple channels, including email, mobile push notifications, SMS, in-app messages, and social media.

This growth marketing platform enables businesses to create and deliver personalized, as well as omni-channeled campaigns, with the help of pre-built integrations with major technologies.

With this marketing platform, marketers can count on being provided with tools to manage and optimize email campaigns, mobile, social media, and web campaigns.

Along with advanced segmentation, A/B testing, and analytics capabilities, this software provides integrations with various e-commerce and CRM platforms.

By using customer-centricity methods, businesses can segment their audience based on behavior and preferences and tailor messaging to each segment to improve engagement and conversions.

This marketing platform allows businesses to streamline customer data and create a great customer experience.

The platform also provides real-time analytics and reporting to track campaign performance and optimize strategies.

Additionally, it offers integrations with various third-party tools and platforms, making it a versatile solution for businesses of all sizes.

Plus, the platform is easy to set up, with built-in automation recipes and dedicated account consultants available to offer advice and support.

Found in these Categories

Best For

  • Small Business
  • Medium Business
  • Large Enterprise

Iterable Pricing

Starting From: Custom
Pricing Model: Subscription
The pricing is customized for your needs, a Demo can be requested for product testing.
Free Trial
Free Version

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Iterable Features

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Data Import/ Export
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • ROI Tracking
  • SMS Marketing
  • Template Management
  • Workflow Management
  • Website Visitors Tracking
  • API
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Segmentation
  • Channel Management
  • Communication Management
  • Contact Database
  • Contextual Targeting
  • Coupons
  • Customer Segmentation
  • Customizable Templates
  • Dynamic Content
  • Email Distribution
  • Email Templates
  • Event-Triggered Actions
  • Image Library
  • List Management
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multivariate Testing
  • Push Notifications
  • Reporting/Analytics
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Spam Blocker
  • Text-to-Win
  • WYSIWYG Editor
  • Multi-Channel Marketing

User Sentiment - Iterable Reviews

4.5/5
Based on 4,981 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Versatile Integration

    Iterable integrates seamlessly with major e-commerce and CRM platforms, enhancing marketing automation capabilities across multiple channels.

  • Advanced Features

    Offers A/B testing, advanced segmentation, and real-time analytics which help in optimizing campaigns and improving engagement.

  • Cross-Channel Aid

    Supports a variety of channels, including email, SMS, in-app messages, and social media, which is crucial for comprehensive marketing strategies.

  • User-Friendly

    The platform is noted for its ease of use, with automation recipes and support from dedicated account consultants.

  • Customizable Marketing Solutions

    It provides customizable branding, CTAs, and forms that can be tailored to specific business needs.

Areas for Improvement
  • Pricing Transparency

    Pricing details are not readily available, which might hinder decision-making for potential users.

  • Learning Curve

    While noted as user-friendly, the wide range of features may require a considerable learning curve for new users.

  • Mobile App Limitations

    Although available on mobile platforms, the functionality might be limited compared to desktop versions.

  • Integration Complexity

    While it integrates well, setting up and customizing these integrations can be complex and may require technical assistance.

  • Support Response Time

    Improvement in response times and support availability could enhance user satisfaction.

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Iterable Company Details

Company Name

Iterable

Headquarters

United States

Website

www.iterable.com

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