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MailerLite

Tekpon Score
9.1

MailerLite Reviews

& Product Details

What is MailerLite?

MailerLite is a cloud-based marketing automation tool best known for its email marketing features. It also has a website-building function to assist users in creating their own e-commerce websites. The most popular features are its email automation, transactional email, landing page generator, and email verifier. These functions are intended to save time while increasing conversions.

Users can set up campaigns and then forget about them thanks to its automation and transactional email features. These campaigns can help customers navigate the purchasing process and provide a consistent experience. Users can also check on campaigns while on the go with the mobile app.

The software includes over 130 integrations with other tools to help users better engage with their customers.

Overall, the marketing automation tool is a one-stop shop for email marketing and e-commerce needs for businesses of all sizes.

Found in these Categories

Best For

Grow and nurture your audiences.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    MailerLite

  • Located In

    United States

  • Website

    mailerlite.com

Starting from:

$19 /up to 1000 subscribers/month

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

MailerLite Pricing depends on the size of your database. The software also comes with a free version with limited features.

  • AB Testing
  • Campaign Management
  • Sales Analytics
  • Contact Management
  • Customizable Branding
  • Customizable Forms
  • Customizable CTAs
  • Drag & Drop
  • Data Import/ Export
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Real Time Data
  • ROI Tracking
  • SMS Marketing
  • Template Management
  • Website Visitors Tracking
  • Workflow Management

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4.6
Global Average Score
Score4.64/5
Reviews13,116
  • Ease of Use

    Many users appreciate the simplicity and intuitive design of MailerLite, which makes it easy for beginners to start email marketing campaigns.

  • Affordability

    The platform offers a competitive pricing structure, including a popular ‘Free Forever’ plan which is highlighted as being very generous compared to industry standards​.

  • Customer Support

    The support team receives high praise for being responsive and helpful, providing support in multiple languages which enhances user experience globally​.

  • Integration Capabilities

    MailerLite integrates well with other platforms like WordPress, Shopify, and through Zapier, enhancing its functionality and usability for comprehensive digital marketing strategies​.

  • Features

    It includes a range of features such as advanced email automation, A/B testing, and the ability to create professional newsletters and landing pages which are easily customizable​.

  • Reporting Tools

    Some users find the reporting and marketing automation options limited, which could be a drawback for users needing detailed analytics​.

  • Transition to New Versions

    The updates and transition to new versions of the software have not always been smooth, with some users facing challenges adjusting to changes or experiencing loss of data.

  • Design Flexibility

    While MailerLite’s design is generally praised for its simplicity, some users would prefer more flexibility and options in design customization to fully match their branding needs​.

  • Integration with Images and Files

    Users have suggested improvements in how the platform handles image files, such as automatic resizing to optimize for email deliverability and aesthetics.

  • Technical Glitches

    Occasionally, users report minor bugs, such as issues with the editor or delays in responsiveness, which could disrupt the user experience.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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