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Metadata Reviews

& Product Details

What is Metadata? is an AI campaign execution platform designed for B2B marketers that automates campaign building, targeting, and optimization using actual CRM data and KPIs.

The platform’s features include audience targeting, campaign automation, web personalization, campaign experimentation, lead enrichment, and revenue optimization, all of which reduce low-value work and free up time for higher-value tasks. It is AI-driven and account-based, allowing for streamlined management of promotion strategies using targeted advertisements and email campaigns.

The platform’s patented technology can execute thousands of campaigns in a matter of hours, optimizing campaigns for pipeline impact at a velocity that is not humanly possible.

Its Marketing OS provides users with the ability to improve digital content through A/B testing and data segmentation.

Best For

AI campaign execution platform for B2B marketers.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website

Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details: offers a base platform for automated campaigns on Facebook, Instagram, and LinkedIn, with an annual spend limit of $600,000 for $60,000 per year. The platform includes audience targeting, CRM and marketing automation tools integrations, intent data, conversational marketing, and a success team. They also offer a web personalization platform called Reactful, for $24,000 per year, with up to 1 million monthly sessions.

  • Contact Database
  • Landing Pages
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Reporting & Statistics
  • Personalization

Additional Features

  • AB Testing
  • AI/Machine Learning
  • API
  • Campaign Analytics
  • Campaign Management
  • Activity Dashboard
  • Campaign Personalization
  • Campaign Planning
  • CRM
  • Campaign Scheduling
  • Campaign Segmentation
  • Customer Segmentation
  • Data Import/Export
  • Drag & Drop
  • Engagement Tracking
  • Lead Capture
  • Lead Database Integration
  • Marketing Automation
  • Lead Generation
  • Lead Management
  • Multi-Campaign
  • Lead Nurturing
  • Multi-Channel Marketing
  • Pipeline Reports
  • ROI Tracking
  • Reporting/Analytics
  • Social Marketing
  • Social Promotion
  • Target Account Identification
  • Third-Party Integrations


Tekpon Score

Tekpon Score

ZoomInfo SalesOS

Tekpon Score
  • Salesforce CRM

    CRM Software

  • HubSpot CRM

    CRM Software

Global Average Score
  • User Experience

    Users appreciate the intuitive user interface that simplifies complex data operations.

  • Automation Features

    Strong capabilities in automating marketing campaigns that help users save time and increase efficiency.

  • Integration

    Effective integration with other tools, enhancing workflow continuity and data synchronization.

  • Customer Support

    Generally positive feedback about responsive and helpful customer service.

  • Scalability

    Capabilities that grow with the company, making it suitable for businesses of different sizes.

  • Pricing

    Some users feel that the pricing could be more competitive or transparent.

  • Learning Curve

    New users may require some time to fully utilize all the advanced features.

  • Reporting Features

    While generally good, some reports could be more customizable or detailed.

  • Speed and Performance

    There are occasional concerns about lag, particularly with complex data sets.

  • Mobile Experience

    Some users believe the mobile version could be improved for better on-the-go access.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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