Salesforce is a massive platform that provides an array of features across a wide range of business demands. No two companies will want the same results from Salesforce, and the scope of the platform is what makes this flexibility possible. However, to reflect the sheer amount on offer, Salesforce pricing must also be flexible.
Available across four tiers, the price of Salesforce depends on the level of service you need. Therefore, it is essential to weigh precisely what cloud CRM tools you require because Salesforce can be expensive.
Salesforce CRM pricing covers four different products: Sales Cloud, Service Cloud, Commerce Cloud, and Marketing Cloud. The company calls these “clouds” because they are all cloud-based, but in reality, they are products within the Salesforce ecosystem. Each focuses on a specific target, with the name giving you a good idea of the target.
- Mass email
- Lead management
- Email templates
- Web-to-lead capture
- Campaign management
- Five lightning flow automation processes
- Mobile app
- Case management
- Customer reports
- Custom dashboards
- Outlook and Gmail integration
- Everything in Essentials, plus:
- Lead registration
- Quote and order tools
- Rule-based lead scoring
- Forecasting app
- Collaborative forecasting
- Lightning sync
- Unlimited custom apps
- A sandbox for developers
- Everything in Professional, plus:
- Advanced reporting
- Sales team
- Territory management
- Custom forecasts
- Unlimited workflow
- Unlimited lightning processes
- Web services API
- Unlimited workflows
- Unlimited approvals
- Everything in Enterprise, plus:
- A pro developer sandbox
- No feature restrictions
- 24/7 support
- Full customizations
Sales Cloud from Salesforce
For example, Sales Cloud is a service that focuses entirely on sales tools such as lead generation, forecasting, and engaging with opportunities. Commerce, as the name suggests, is focused on eCommerce. One of the problems is that some cloud products (Sales) have prices listed while others (Commerce) do not, requiring you to contact Salesforce for the price.
This is all overly confusing whether you are a big organization or a Salesforce small business. Pricing is too complex and is the single worst aspect of Salesforce by some distance. In addition, many organizations do not require just a single service (such as Sales Cloud), with many needing a merger of tools. Salesforce walls this flexibility behind different products, each with its unclear pricing model.
If you want 100% of one cloud product and don’t need the rest, Salesforce is easy. You purchase the cloud you wish to and are good to go. However, the modern enterprise does not work that way. Businesses increasingly need to mix and match features. You can do this on Salesforce but will incur the extra cost of buying multiple cloud products.
We get that a small or large business would rather avoid all the fuss and choose a rival CRM platform that makes its pricing model easier to understand.
Sales Cloud Plans
For this review, we have been mainly focusing on the CRM side of Salesforce. With that in mind, we will look more closely at the pricing for the “Sales Cloud” product. The most affordable option is the Sales Cloud Essentials plan, perfect for small businesses (the maximum number of users on this plan is 10).
It provides access to lead, contact, account, and opportunity management. In addition, you can manage your account through the mobile app and tap into Gmail or Outlook for emails. If you are a small organization targeting growth, this is ideal as you can scale up your Salesforce plan as your business grows.
If you bump up to the Professional price plan, you get rules-based lead scoring and forecasting across a team. These are both excellent features for growth, so it is a bit of a shame they are not available in the Essentials plan. Next is the Enterprise plan, which adds automation tools, while the final Unlimited plan adds 24/7 support.
Let’s be clear. Salesforce can get very expensive. But, moreover, some of the perks you get at higher price levels are available on other platforms at vastly more affordable rates. Most notable is 24/7 support, which you need to pay $300 per user per month to get.
- Price: Maximum ten users, $25 per user/per month
- Key features: Mass email, lead management, email templates, web-to-lead capture, campaign management, five lightning flow automation processes, mobile app, case management, customer reports, custom dashboards, Outlook and Gmail integration, and more.
- Price: $75 per user/per month
- Key features: All features from the Essentials plan with lead registration, quote and order tools, rule-based lead scoring, forecasting app, collaborative forecasting, lightning sync, unlimited custom apps, a sandbox for developers.
- Price: $150 per user per month
- Key features: All features from the Professional plan with advanced reporting, calendars, sales teams, territory management, custom forecasts, unlimited workflow, unlimited lightning processes, web services API, unlimited workflows, unlimited approvals, and more.
- Price: $300 per user per month
- Key features: All the features from the Enterprise plan with a pro developer sandbox, no feature restrictions, 24/7 support, full customizations.