Second Street Reviews for 2025
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What is Second Street?
Upland Second Street is an audience engagement software platform used by over 4,000 companies to create interactive promotions and content that drive revenue and audience growth. With Second Street, businesses can run captivating campaigns, such as sweepstakes, photo contests, quizzes, and polls, to activate their audience and build a valuable first-party marketing database.
The platform offers a range of features to maximize campaign engagement, including customizable ad spots, lead-gen questions, and email opt-ins to deliver hot leads to sponsors and advertisers.
Second Street’s turnkey promotions, comprising 500+ ready-to-use templates, make it easy for businesses to create interactive campaigns without the need for design skills. The platform also encourages audience participation through social sharing, incentivizing actions, and offering extra chances to win.
With its focus on customer success, Second Street provides access to expert consulting and resources to help businesses generate revenue, grow their database, and enhance audience engagement.
Found in these Categories
Best For
- Small Business
- Medium Business
- Large Enterprise
Second Street Pricing
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Second Street Features
- Engagement Tracking
- Customizable Branding
- Customizable CTAs
- Lead Generation
- Lead Management
- Email Marketing
- Email Tracking
- ROI Tracking
- Website Visitors Tracking
- Campaign Management
- Template Management
- Interactive promotions
- Audience engagement
- Customizable campaigns
- Lead-gen questions
- Email opt-ins
- Social sharing
- Ready-to-use templates
- Revenue generation
- Hot leads delivery
- Website embedding
User Sentiment - Second Street Reviews
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User-Friendly Interface
Many users appreciate the software’s intuitive and easy-to-navigate interface, which makes setting up and running campaigns straightforward.
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Effective Engagement
Reviews often highlight the software’s effectiveness in increasing audience engagement and participation in promotions and contests.
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Diverse Toolset
Users report that the variety of tools available for creating different types of interactive content (such as polls, quizzes, and sweepstakes) is highly beneficial.
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Customer Support
Second Street is praised for its responsive and helpful customer support team, which users find invaluable for troubleshooting and optimizing their use of the software.
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Analytics and Insights
The software provides robust analytics features that help users track engagement and analyze the performance of their campaigns, which is crucial for strategic planning.
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Pricing
Some users find the pricing model to be on the higher side, especially smaller organizations with tighter budgets.
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Customization Limitations
While the software offers many customization options, a few users have mentioned a desire for more flexibility in designing and branding their campaigns.
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Learning Curve
New users occasionally mention a learning curve when first using the software, suggesting a need for more comprehensive training materials or introductory guides.
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Integration Capabilities
Improving integration with other marketing tools and CRM systems could enhance user experience and streamline workflows.
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Mobile Optimization
There have been calls for better optimization of campaigns on mobile devices to ensure seamless user interaction across all platforms.
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Second Street Company Details
Company Name
Upland Second Street
Headquarters
United States
Website
uplandsoftware.com
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