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Second Street

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Second Street Reviews

& Product Details

What is Second Street?

Upland Second Street is an audience engagement software platform used by over 4,000 companies to create interactive promotions and content that drive revenue and audience growth. With Second Street, businesses can run captivating campaigns, such as sweepstakes, photo contests, quizzes, and polls, to activate their audience and build a valuable first-party marketing database.

The platform offers a range of features to maximize campaign engagement, including customizable ad spots, lead-gen questions, and email opt-ins to deliver hot leads to sponsors and advertisers.

Second Street’s turnkey promotions, comprising 500+ ready-to-use templates, make it easy for businesses to create interactive campaigns without the need for design skills. The platform also encourages audience participation through social sharing, incentivizing actions, and offering extra chances to win.

With its focus on customer success, Second Street provides access to expert consulting and resources to help businesses generate revenue, grow their database, and enhance audience engagement.

Found in these Categories

Best For

Interactive promotions to engage and grow your audience.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Upland Second Street

  • Located In

    United States

  • Website

Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Upland Second Street does not provide publicly available pricing. Users are required to request a demo in order to receive a personalized quote.

  • Engagement Tracking
  • Customizable Branding
  • Customizable CTAs
  • Lead Generation
  • Lead Management
  • Email Marketing
  • Email Tracking
  • ROI Tracking
  • Website Visitors Tracking
  • Campaign Management
  • Template Management

Additional Features

  • Interactive promotions
  • Audience engagement
  • Customizable campaigns
  • Lead-gen questions
  • Email opt-ins
  • Social sharing
  • Ready-to-use templates
  • Revenue generation
  • Hot leads delivery
  • Website embedding

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Global Average Score
  • User-Friendly Interface

    Many users appreciate the software’s intuitive and easy-to-navigate interface, which makes setting up and running campaigns straightforward.

  • Effective Engagement

    Reviews often highlight the software’s effectiveness in increasing audience engagement and participation in promotions and contests.

  • Diverse Toolset

    Users report that the variety of tools available for creating different types of interactive content (such as polls, quizzes, and sweepstakes) is highly beneficial.

  • Customer Support

    Second Street is praised for its responsive and helpful customer support team, which users find invaluable for troubleshooting and optimizing their use of the software.

  • Analytics and Insights

    The software provides robust analytics features that help users track engagement and analyze the performance of their campaigns, which is crucial for strategic planning.

  • Pricing

    Some users find the pricing model to be on the higher side, especially smaller organizations with tighter budgets.

  • Customization Limitations

    While the software offers many customization options, a few users have mentioned a desire for more flexibility in designing and branding their campaigns.

  • Learning Curve

    New users occasionally mention a learning curve when first using the software, suggesting a need for more comprehensive training materials or introductory guides.

  • Integration Capabilities

    Improving integration with other marketing tools and CRM systems could enhance user experience and streamline workflows.

  • Mobile Optimization

    There have been calls for better optimization of campaigns on mobile devices to ensure seamless user interaction across all platforms.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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