Similarweb
Similarweb Reviews
& Product DetailsWhat is Similarweb?
Similarweb is a leading digital intelligence platform that offers insights into website traffic and app performance. Leveraging big data, machine learning, and a vast panel of users, it provides businesses with a comprehensive view of their digital landscape.
Whether you’re in research, marketing, sales, or investment, Similarweb delivers actionable insights to understand competitors, optimize marketing strategies, and identify growth opportunities.
For researchers, it offers a deep dive into market trends and industry benchmarks. Marketers benefit from understanding audience behavior and campaign effectiveness, while sales teams can identify potential leads and market opportunities. Investors gain a clear picture of company health and industry positioning. Additionally, retailers can harness Similarweb to understand shopper behavior and preferences.
In essence, Similarweb is a holistic tool for anyone seeking to harness the power of digital data to drive growth and success.
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
Similarweb LTD
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Located In
Israel
- Website similarweb.com
Starting from:
$199 /month
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
Similarweb offers four pricing plans: Starter at $125/month (billed annually), Professional at $333/month (billed annually), and two custom options, Team and Enterprise, for larger businesses. The Starter plan includes 100 website results per table, while higher tiers offer more extensive features such as custom industries and API access. A 7-day free trial is available.
Starter
Professional
Team
- Campaign Tracking
- Campaign Analytics
- Conversion Rate Optimization
- Conversion Tracking
- Customer Journey Mapping
- Goal Setting/Tracking
- Keyword Tracking
- Multi-Channel Data Collection
- Performance Metrics
- Trend Analysis
- Website Analytics
- Engagement Tracking
Additional Features
- Data Visualization
- Display Ad Management
- Referral Tracking
- Site Search Tracking
- Lead Management
- Pageview Tracking
- Multiple Site Management
- Activity Dashboard
- Web Tracking
- Multi-Channel Marketing
- Tagging
- Monitoring
- Web Traffic Reporting
- Benchmarking
- Time on Site Tracking
- Multi-Channel Attribution
- API
- Campaign Management
- Competitive Analysis
- Charting
- Keyword Research Tools
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Comprehensive Traffic Data
Users consistently praise Similarweb for offering in-depth insights into website traffic, user engagement, referral sources, and audience demographics. It’s often described as a “go-to” for benchmarking against competitors.
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Competitor and Industry Insights
Marketers and analysts value its ability to compare digital performance across multiple competitors. The side-by-side comparison of traffic sources and trends is seen as a major strength.
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User-Friendly Interface
Several users highlight the platform’s ease of use. The interface is intuitive, allowing even non-technical users to navigate the platform and extract the necessary insights quickly.
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Reliable Data for Strategic Decisions
Professionals in marketing, sales, and investment firms note that Similarweb supports strategic decision-making. It helps identify emerging trends, evaluate market share, and track campaign effectiveness.
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Rich API and Integrations
For enterprises, the API access and integrations (with platforms like Google Analytics, Salesforce, and HubSpot) are cited as major assets, enabling automation and customized reports.
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Freemium Model Availability
The availability of a free version with limited data access is appreciated by startups and small businesses looking for quick insights without high upfront costs.
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Global Coverage and Depth
Reviewers often note the global scale of data collection, with particularly strong coverage for websites in North America and Europe.
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Solid Mobile & App Analysis
The ability to track mobile traffic and app performance (downloads, user ratings, engagement) adds a competitive edge for digital businesses.
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Strong Keyword and Search Intelligence
Users appreciate Similarweb’s Search Overview tools, which provide visibility into top-performing keywords, branded vs. non-branded search traffic, and SEO vs. paid traffic splits—useful for both organic and paid search strategy.
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Benchmarking Industry Leaders
The platform offers category rankings and industry benchmarks, allowing businesses to see where they stand in their market and track top performers. This helps with identifying industry trends and growth opportunities.
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Pricing and Tier Clarity
One of the most common complaints on TrustRadius and Capterra is the lack of transparent pricing. Users often feel upsold or confused by custom quotes and plan restrictions.
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Limited Data for Niche Markets
While Similarweb excels with larger websites and popular industries, some users report that its insights for niche or low-traffic sites can be lacking. This can lead to less accurate data for smaller markets.
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Data Freshness and Accuracy
Several users express concerns that traffic estimates—especially for niche or low-traffic sites—can sometimes be inaccurate or outdated by a few months.
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Steep Learning Curve for Advanced Use
While the interface is easy, mastering advanced features like traffic segment breakdowns, keyword overlap tools, and API functionality may require onboarding or training.
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Lack of Granular Social Media Metrics
Compared to platforms like Sprout Social or Hootsuite, Similarweb doesn’t provide deep insight into social media performance metrics, which some marketers find limiting.
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Data Gaps in Some Geographies
For countries in Asia, Africa, or LATAM, users report that the depth and reliability of traffic data isn’t always consistent with U.S./European markets.
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Slow Customer Support Response Times
On platforms like G2 and PissedConsumer, several reviews mention delays or generic replies from the support team, especially for mid-tier customers.
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No Real-Time Data
Users looking for real-time analytics or very recent traffic data may find Similarweb too “batch-based,” as data is updated periodically rather than instantly.
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Export & Customization Limits on Lower Plans
Professionals on non-enterprise plans sometimes feel restricted by limited export options and inability to fully customize dashboards or reports.
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Mobile App Limitations
While the desktop version is strong, some users mention that the mobile experience is not as smooth, with reduced functionality and responsiveness.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
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Table of Contents
Similarweb is an excellent tool for intelligent analysis of your industry, competitors, and audience behavior, whether you are a website owner or a digital marketing professional. Moreover, Similarweb is not a tool to spy on your competition. But to observe their strategy and offer the necessary instruments for your business to do it better. So let’s get together through this review, and you will find amazing things about this product, pricing plans, and alternatives.
About SimilarWeb
Similarweb is a powerful business intelligence solution that enables you to monitor your website traffic and track your audience’s journey. It also helps you to extract important data from these reports to create a better strategy for your website. In other words, it analyzes the impact of your business online to help you make informed decisions.
The company was founded in Tel Aviv, Israel in 2007 and provides services for major eCommerce players like eBay, Google, PayPal, and many more. Currently, Similarweb analyzes over 80 million websites and 3 million apps. With such a vast number, it’s clear that Similarweb is a valuable investment. The platform’s key benefits include scalability, a complex analytics system, and a variety of features to help you make the most of your data.
What is Similarweb offering to your business?
- Analyze your competitors and industry trends;
- Disclose the competition’s online plan;
- Help you get new opportunities like partners, leads, or affiliates;
- Keeps you up to date regarding trends and new players of interest;
- It shows your audience’s behavior and their journey on audiences.
They are proposing four solutions for multiple cases. Similarweb works properly for each of these four, depending on your industry, business, and activity.
Digital Marketing Intelligence
This solution is perfect for marketing leaders, SEO and content marketers, and affiliate and media buyers. With this tool, you can quickly discover your competitors’ online strategy and improve your own. You can analyze your competition comprehensively and find top keywords that can generate traffic, as well as trending keywords. You can then integrate them into your strategy based on search volume, click rates, and paid and organic clicks.
Similarweb offers a tool that shows an overview of a website and SEO instruments that will help you optimize your traffic and rank your website better. Furthermore, Similarweb can reveal your competitors’ search ads, PLAs, and Display & Video Ads for any given period.
Research Intelligence
Perhaps the name itself suggests the potential of Similarweb. With this solution, you can explore the trends of your market and industry, while also analyzing the performance of your competitors. Additionally, you can use it to gain a better understanding of your audience’s behavior. All this can be accessed in real time from a single and user-friendly platform.
The information provided can help you develop strategies that align with your business needs. You can engage with your existing audience, discover new potential ones, and learn what drives their conversion, allowing you to apply it in your business.
Sales Intelligence
Now you have the opportunity to connect with the right companies at the right time and boost your sales. The platform can generate new customers from over 100M potential and useful insights to help your sales team win more deals. Yes, this tool can also generate leads.
Investor Intelligence
The lack of objective information about a certain company or more has diminished the investors’ ability to optimize decisions. Similarweb is the first to offer accurate digital insights into the investment lifecycle, enabling the breakdown of digital strategies, analyzing companies’ brand health, evaluating marketing strategies, and assessing market growth and key trends. This one offers Venture Capital, Investment Banking, and Hedge Funds solutions.
In addition, investor Intelligence is meant to provide investors with 360° visibility into a company or market with an online presence.
How accurate is Similarweb?
Look for people’s reviews, people who have been using Similarweb. You’ll find out that they say it is one of the most accurate tools, on average overestimating organic traffic by 1% while estimating total website visits within 20% of the actual figure. Moreover, Similarweb can give powerful insights into when, where, how, and how many visitors interact with other websites in your competitive space. In summary, it will not tell you precisely the information you’ve expected, but neither will it offer you the wrong data. Similarweb will estimate based on his innovative software.
Similarweb Detailed Features
Now that you have the complete picture and find out what this intelligent platform can do for you, I will enter some details that may interest your business. First, we will discover its main features and how you can use them to get more insights about your audience, gain traffic, scale your business, and see your website’s health. Second, we’ll see how this intelligent platform is an advanced tool for optimization.
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Website analysis
This feature allows you the necessary instrument to analyze websites and apps in real time. In addition, you can use a variety of different tools to amplify your website’s performance, including:
Traffic and engagement metrics: How well does your website compare to your competitors? You can benchmark your website against competitors to understand your website’s overall visits, bounce rate, page views, and time on site.
SEO and PPC keywords: Organic and paid keywords can be found inside this tool. In addition, you can find trending keywords, view how much traffic these keywords generate, and discover any ads that are already associated with them to help you build up a stronger PPC campaign.
Audience interests: Powerful insights can be provided so that you understand which websites your visitors browse during the same session they were on when visiting your site. This will allow you to create potential retargeting campaigns, discover new audiences, and use your audience’s interests to boost your website’s marketing and content.
Traffic sources: Traffic can come from a variety of sources. Discover which sources generate traffic for any website on the Internet. For example, you can find if these sites get traffic from social, search, display, or referrals. In addition, you can leverage your competitor’s acquisition strategy to help grow your business.
Popular pages: What pages of a website are most popular? You can track your competitor’s campaigns and reveal what pages and inner pages are most popular on their site. You’ll also discover what content you can recreate to generate a lot of interest and traffic in your industry.
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Industry analysis
Industry analysis allows you to understand the industry they are either getting into or are already in. There are three main features of the industry analysis portion of this tool and may include:
Traffic and engagement metrics: Every industry has a different level and standard of traffic volume and engagement. You’ll analyze your industry to understand the standards for traffic, volume, engagements, bounce rate, page views, and time on site. You can also benchmark your site against the competition to build a successful marketing campaign.
SEO and PPC: Traffic can be either organic or paid. You can use the analysis tool to get inspiration on keyword ideas from the industry’s leaders.
Industry leaders: If you want to find the websites in your industry that are leaders with the most traffic, you can use the industry leaders tool. This tool allows you to understand how your industry leaders received their traffic, whether from social, search, display ads, mail, or referrals.
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API and integration
API integration allows you to build tools that connect directly to a similar web platform. These tools can help you integrate your tools with the power of Similarweb. For example, you can use API for:
- Rank and reach
- Engagement
- Traffic
- Similar site
- Also visited
- Website tags
- Website categorization
- Category rank
- Adult websites
- Social referrals
- Search keywords
- Destinations
- Referrals
- Keyword competitors
- Mobile app information
- Google Play installs
- Site-related apps
Multiple industries are already using these APIs to their advantage. For example, you’ll find that the Similarweb API has you’ll send in the following industries, and the number continues to grow:
- Ad-tech
- E-commerce
- Online services
- Finance and consulting
- Security
Similarweb Detailed Integrations
At this moment, Similarweb integrates with WhatRunsHere for insights. It also has a native API that allows companies to integrate Similarweb data with any third-party application. Similarweb can integrate with Salesforce, Google Analytics, Google Sheets, and many more.
Similarweb Review Conclusion
This is a fantastic tool for every website owner or marketer. Not only can you boost your website reach or traffic and gain more audience, but it also provides a complex analytics system. Similarweb shows excellent insights for your website, your competition, and data traffic on mobile apps. You can check any business with a digital mark, showing you a well-organized control panel. However, you can go deeper than this and check for the website’s pageviews, visits, visit duration, bounce rate, and user journey.
Additionally, users or businesses can customize Similarweb pricing and plans for your business. This tool will give you only what you need to grow and gain a new audience. Another benefit that Similarweb is offering is SEO optimization. You can search for trending keywords that rank and use them in your marketing strategy. Overall, it is a complex tool worth the money and delivers quality services for all businesses.
Similarweb operates by collecting and analyzing vast amounts of digital data to provide insights into website and app performance. Its methodology combines multiple data sources to estimate traffic and user behavior across the internet.
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Direct Measurement: Similarweb gathers data directly from websites and apps that choose to share their analytics. This includes information from platforms like Google Analytics, offering precise traffic and engagement metrics.
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Contributory Network: The company maintains a network of users who have installed its apps or browser extensions. These tools collect anonymized data on browsing behavior, contributing to a broader understanding of web traffic patterns.
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Strategic Partnerships: Similarweb collaborates with various partners, including internet service providers and data aggregators, to access aggregated behavioral data across websites and apps.
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Public Data Extraction: Utilizing automated algorithms, Similarweb indexes publicly available information from millions of websites and apps, similar to how search engines operate.
By integrating these diverse data sources, Similarweb’s advanced machine learning algorithms process and synthesize the information to deliver comprehensive digital insights. This approach enables users to benchmark performance, analyze competitors, and identify market trends effectively.
Similarweb is a digital intelligence platform that provides comprehensive insights into website and app performance. It is widely used by businesses to analyze competitors, monitor market trends, and optimize digital strategies.
Key uses of Similarweb include:
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Competitive Analysis: Understanding how competitors attract and engage users by examining their traffic sources, audience demographics, and engagement metrics.
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Market Research: Identifying emerging trends, assessing market share, and discovering new opportunities within specific industries or regions.
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SEO and PPC Optimization: Analyzing keyword performance, tracking search rankings, and evaluating the effectiveness of paid campaigns to enhance online visibility.
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Audience Insights: Gaining a deeper understanding of user behavior, preferences, and demographics to tailor content and marketing efforts effectively.
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Sales Enablement: Equipping sales teams with data on potential clients’ digital presence to inform outreach and engagement strategies.
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Investment Analysis: Evaluating the digital performance of companies to inform investment decisions.
By leveraging Similarweb’s data, businesses can make informed decisions to improve their digital presence and outperform competitors.
Similarweb gathers its data through a combination of four primary sources:
- Direct Measurement: This involves data directly obtained from websites and apps that opt to share their first-party analytics with Similarweb.
- Contributory Network: Similarweb collects anonymous behavioral data from a network of users who have installed its products on their devices.
- Strategic Partnerships: The company collaborates with global partners, including internet service providers and other organizations, to gather aggregated behavioral data across websites and apps.
- Public Data Extraction: Similarweb employs automated techniques to capture and index publicly available data from millions of websites and apps, similar to how search engines operate.
After collecting data from these sources, Similarweb processes it through advanced machine learning algorithms to clean, synthesize, and model the information, providing users with comprehensive insights into digital behavior and trends.
In Similarweb, “traffic share” refers to the percentage of total visits a specific website, marketing channel, or keyword receives compared to a defined group—such as competitors, all marketing channels, or all keywords. It’s a key metric for understanding your position in the digital landscape.
For example, if your website gets 20,000 visits out of 100,000 total visits in your industry, your traffic share is 20%. This metric helps you gauge your market presence and compare performance against competitors.
Traffic share can be analyzed across various dimensions:
- Website: Your site’s traffic divided by the total traffic of selected competitors.
- Marketing Channel: Traffic from a specific channel (like organic search or social media) divided by your site’s total traffic.
- Keyword: Traffic from a specific keyword divided by your site’s total search traffic.
Monitoring traffic share over time allows you to assess the effectiveness of your marketing strategies and identify growth opportunities. Similarweb provides tools to visualize and compare these metrics, aiding in strategic decision-making.
Using the Similarweb API is a straightforward process that allows you to access detailed web analytics and market intelligence data. Here’s how to get started:
Sign Up and Access API Documentation: Begin by visiting the Similarweb Developers Portal to explore available endpoints and data offerings.
Generate an API Key: Log in to your Similarweb account. Navigate to Settings & Help > Account > Data Tools, and select either REST API or Batch API. Click on Generate a New API Key, name it, and assign it to yourself or another user. Ensure the key is activated for use.
Understand API Options:
REST API: Ideal for real-time, on-demand data retrieval.
Batch API: Suitable for bulk data requests, handling up to 1 million domains simultaneously.
Explore Free API Access: If you’re interested in a free option, the DigitalRank API provides access to global website ranking data with 100 free monthly data credits.
Make API Requests: Utilize tools like Postman or integrate the API into your applications. For example, to fetch visit data:
"https://api.similarweb.com/v1/website/example.com/total-traffic-and-engagement/visits?api_key=YOUR_API_KEY&start_date=2025-01&end_date=2025-03&country=us&granularity=monthly"Replace
example.comwith your target domain andYOUR_API_KEYwith your actual API key.
In Similarweb, the “deduplicated audience” metric estimates the number of unique individuals visiting a website across multiple devices—such as desktops and mobile phones—counting each person only once, regardless of how many devices they use. This provides a more accurate picture of a site’s actual user base by eliminating duplicate counts from multi-device usage.
This metric is particularly valuable for understanding true audience reach and engagement. A high deduplicated audience suggests that users are interacting with the website across various devices, indicating strong engagement and loyalty. It also helps businesses make informed decisions about where to allocate their marketing budgets—be it towards mobile, desktop, or both.
To view this data in Similarweb, navigate to the “Traffic & Engagement” section within the Website Analysis tool and select the “Deduplicated Audience” tab. Note that this metric is available only when analyzing “All Traffic” and is not provided for desktop or mobile traffic separately. Additionally, deduplicated audience data is presented on a monthly basis and is not available for daily or weekly time frames.
Similarweb’s accuracy varies based on website size and traffic volume. For medium to large sites (5K–100K+ monthly visits), its estimates often align closely with Google Analytics, as highlighted in a SparkToro study.
However, for smaller sites, Similarweb’s data can be less reliable. Some users report overestimations by 2–3 times or more. Despite this, the platform effectively captures traffic trends and relative performance, making it valuable for competitive analysis and market research.
In summary, while not perfect, Similarweb offers useful insights, especially for tracking trends and benchmarking against competitors. For precise metrics, especially on smaller sites, direct analytics tools like Google Analytics are recommended.
