Trustpilot Reviews for 2025
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What is Trustpilot?
Trustpilot Business is a leading platform dedicated to collecting and showcasing genuine customer reviews to drive business growth. Recognized globally, Trustpilot enables businesses to attract and retain customers by leveraging the power of authentic feedback.
With over 238 million reviews written across more than 980,000 domains, Trustpilot stands as a testament to its reliability and reach. The platform highlights the importance of a good score, with 71% of US consumers in 2022 agreeing that a favorable score increases their likelihood of purchasing from a brand.
Its open platform approach ensures real, uncensored customer stories, setting it apart from competitors. Additionally, businesses can experience increased website conversions and benefit from integrations with existing tools.
In essence, Trustpilot Business offers a comprehensive solution for brands aiming to harness the power of genuine customer reviews.
Found in these Categories
Best For
- Small Business
- Medium Business
- Large Enterprise
Trustpilot Pricing
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Trustpilot Features
- API
- Campaign Management
- Customer Experience Management
- Dashboard
- Data Import/Export
- Data Visualization
- Engagement Tracking
- Feedback Management
- Negative Feedback Management
- Performance Metrics
- Ratings/Reviews
- Reporting/Analytics
- Response Management
- Review Monitoring
- Review Request
- Social Media Integration
- Social Promotion
- Survey/Poll Management
- Third Party Integrations
- Real Time Analytics
- Visual Analytics
- Activity Dashboard
- Real Time Data
- Anonymous Feedback
- Text Fields
- Review Notification
- SEO Management
- Social Media Monitoring
- Surveys & Feedback
- Real Time Monitoring
- Email Reminders
- Multi-Channel Data Collection
- Social Sharing
- Knowledge Management
- Reminders
- Text Analysis
- Alerts/Notifications
- Customizable Reports
- Reporting & Statistics
- Monitoring
- Complaint Monitoring
- Mobile Survey
- Multi-Language
User Sentiment - Trustpilot Reviews
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Global Reach and Credibility
Trustpilot is known for its large and diverse user base, making it a go-to platform for businesses looking to build a trustworthy online presence. The platform’s credibility and international reach are often highlighted as key benefits, as it allows businesses to gain global exposure and attract more customers.
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User-Friendly Interface
Both businesses and consumers appreciate the intuitive and easy-to-use interface of Trustpilot. The platform makes it straightforward for customers to leave reviews and for businesses to manage and respond to feedback, which enhances user engagement.
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Review Moderation
Trustpilot has a robust review moderation system in place, which helps to ensure the authenticity of reviews. Users commend the platform for its efforts to combat fake reviews, which increases trust in the platform’s content.
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Customizable Review Widgets
Trustpilot offers businesses the ability to embed customizable review widgets on their websites. This feature is highly valued by businesses as it allows them to showcase positive feedback directly on their site, potentially boosting conversion rates.
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Analytics and Insights
Businesses find the analytics and insights provided by Trustpilot very useful. The platform offers detailed reports and metrics that help companies understand customer sentiment, track their reputation over time, and identify areas for improvement.
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Cost of Paid Plans
While Trustpilot offers a free version, many advanced features are locked behind a paywall. Some businesses feel that the cost of these paid plans is relatively high, especially for smaller companies. There are concerns that the pricing may limit access to some of the more beneficial tools available on the platform.
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Review Removal Issues
Some businesses have reported difficulties in getting fraudulent or inappropriate reviews removed from their profiles. Despite the moderation efforts, the process of flagging and removing reviews can be cumbersome and not always successful, leading to frustration among users.
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Customer Support
Although Trustpilot’s customer support is generally responsive, there are instances where businesses have reported delays in receiving help or resolution to their issues. Enhancing the responsiveness and effectiveness of customer support could improve the overall user experience.
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Fake Reviews
Trustpilot’s moderation efforts, there are occasional reports of fake reviews slipping through. This can undermine the trustworthiness of the platform, and some businesses feel that more rigorous checks are needed to ensure all reviews are genuine.
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Complexity of Platform Features
Some users, particularly those from smaller businesses or without extensive tech experience, have found the range of features on Trustpilot to be somewhat overwhelming. Simplifying the user experience or providing more accessible training resources could help mitigate this issue.
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Trustpilot Company Details
Company Name
Trustpilot
Headquarters
United States
Website
business.trustpilot.com
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