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Yotpo

Tekpon Score
8.9

Yotpo Reviews

& Product Details

What is Yotpo?

Yotpo is a comprehensive eCommerce retention marketing platform designed to drive repeat shopper sales through a suite of connected solutions. The platform offers a variety of features, including SMS marketing, loyalty and referrals, reviews, visual UGC, subscriptions, and email marketing, aiming to increase engagement and customer lifetime value.

Yotpo enables brands to create seamless post-purchase journeys tailored to each customer, fostering brand loyalty and advocacy. The platform is utilized by innovative brands worldwide to optimize their retention strategies and enhance the post-purchase experience.

Yotpo’s solutions are designed to incentivize customers, boost recurring revenue, maximize conversion rates, and ultimately increase the percentage of sales coming from repeat shoppers. The platform also provides insights and analytics to track performance and optimize retention efforts.

Yotpo’s commitment to creating positive customer experiences and driving sales makes it a valuable asset for eCommerce brands seeking to build lasting relationships with their customers.

Best For

The leading eCommerce marketing platform.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Yotpo

  • Located In

    Israel

  • Website

    yotpo.com

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Starting from:

$15 /month

Pricing Model: Subscription

Pricing Details:

Yotpo has a plan for any business type, from Startup to Enterprise. A free version is also available.

Yotpo Free

Reviews

Free
Limited Features

Yotpo Growth

Reviews

$15
Monthly

Yotpo Prime

Reviews

$119
Monthly
  • API
  • Audience Targeting
  • Automated Publishing
  • Brand Tracking
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Contact Management
  • Content Management
  • Customer Engagement
  • Customer Segmentation
  • Dashboard
  • Data Visualization
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Negative Feedback Management
  • Performance Metrics
  • Ratings/Reviews
  • Real-Time Analytics
  • Reporting/Analytics
  • Reputation Management
  • Review Generation
  • Review Monitoring
  • Review Request
  • ROI Tracking
  • SMS Messaging
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Survey/Poll Management
  • Third Party Integrations

Additional Features

  • 2-Way Messaging
  • Activity Dashboard
  • Advertising Management
  • Automated Responses
  • Bonus Management
  • Community Management
  • Content Creation
  • Conversion Tracking
  • Customizable Branding
  • Discussions / Forums
  • Email Reminders
  • Filtering
  • Gamification
  • Loyalty Program
  • MMS
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Moderation
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real-Time Monitoring
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Shortcodes
  • Social Sharing
  • Text Analysis
  • Text-to-Win
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • eCommerce Management

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4.7
Global Average Score
Score4.74/5
Reviews8,993
  • Ease of Use

    Many users find Yotpo easy to implement and use. Its integration process is smooth and user-friendly.

  • Effective Review Management

    Yotpo is praised for efficiently organizing and managing customer reviews, contributing significantly to gathering more customer feedback.

  • Customer Support

    The software is well-regarded for its responsive and helpful customer service.

  • Value for Money

    Several users mentioned getting a good return on their investment with Yotpo.

  • User-Generated Content

    Facilitates collecting and showcasing customer reviews, photos, and Q&A to enhance social proof and trust.

  • Integration Capabilities

    Integrates seamlessly with major platforms like Google, Facebook, and Instagram for wider reach.

  • Conversion Optimization

    Helps in increasing conversion rates through customer reviews and user-generated content.

  • Limited Sharing Features

    There’s a lack of functionality to share individual product reviews with product teams for further analysis and improvement.

  • Interface and Navigation Issues

    Some users find navigating the admin interface challenging and mention that coding experience is needed for certain customizations.

  • Pricing Concerns

    The cost can be high, especially for small businesses, and certain features are locked behind higher-priced plans.

  • Technical Issues

    A user reported problems with the birthday discount feature, site speed impact, and issues with the support portal’s security.

  • Pricing

    While there is a free basic version, advanced features require a premium subscription, which may be costly for some users.

  • Complexity in Features

    Some users may find the extensive features complex to navigate and utilize effectively.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

Tell us your opinion about Yotpo and help others.

Yotpo is the leading tool in eCommerce marketing, and we are not saying this to convince you of something but because tremendous brands are using Yotpo. And if you want to verify what I am saying, you can search for their website.

Or you can put your faith in me, and you will find everything you need to know about Yotpo from this review.

Do you want to know how much Yotpo costs? You are in the right place. You can go to the pricing page or stay until the end and discover how to grow your business and what other alternatives you have if this is not your soul-mate tool for your online shop.

About Yotpo

Yotpo is one of the most used tools by eCommerce stores and retail organizations and a complete marketing cloud. This platform allows your customers to create product reviews, and what better marketing strategy for your brand than your own customer’s experience? This benefit will help you build a trustworthy relationship with your future buyers and boost sales.

Hold on; this is not the only thing that this software knows to do; it can build an interactive relationship between brands and customers with loads of structured features like visual marketing, SMS marketing, loyalty, and referrals. This eCommerce marketing platform will offer you outstanding solutions for every campaign or need to approach customers you may want.

Yotpo Assets

Moreover, Yotpo is working as a plug-and-play social solution for eCommerce businesses; it will ease your tasks by collecting and managing data, emails, social media interactions, and many more. To sum up, Yotpo is converting your buyers into regular customers by improving their experience with your brand. So, yeah, it’s not only a tool that allows your customers to write a review and use it for your business to attract more buyers.

Last, Yotpo is a fantastic e-commerce marketing platform that offers smart solutions to accelerate your business growth with user-generated content. Yotpo is a Forbes Cloud 100 company based in Tel Aviv, with offices in New York, London, and Boston. Moreover, with Yotpo reviews, you can increase customer trust and boost your conversion rates. But I will say no more and let you discover from this review how Yotpo can be your trustful e-commerce software through your business journey.

Customer reviews

Yet, I’ve touched on an exciting topic: customer reviews. Yotpo is transforming your customer content into sales by collecting and leveraging reviews. Feedback is essential if we are talking about a product or service. Thus, this tool is transforming every purchase into a review with the help of customers’ feedback.

I will tell you later how you can do that, but now I want to detail this top c. Why are customer reviews so important for a business? First, this will generate content for your website and lead to future customers who haven’t converted yet. And now you have a chance.

Customer Reviews Feature

Also, people need to understand the real impact of a review on a product or service. Based on other customer reviews, one can change how he is buying or what. Based on customer reviews, a business can become trustworthy, and it’s the perfect context to transform simple buyers into regular ones.

Details of Yotpo Features

There are many great things about Yotpo, but its features beat them all. So, from this review, let’s find out what features make Yotpo so appreciated and what else we can do for you besides customer reviews.

  • Reviews & rating generation
  • On-site conversion
  • SEO Tools
  • Social Media Proof
  • Loyalty & Referrals
  • SMS Marketing

Each feature is more complex, and I will detail each so you can have the big picture.

Reviews & rating generation

Yotpo’s Reviews Platform is an industry-leading solution designed to generate authentic and impactful reviews. It employs data-driven tools and in-mail technology to collect detailed reviews via Email & SMS, ensuring every purchase turns into a review.

The platform features Smart Review Prompts for high-quality reviews, Custom Questions for unique insights, and allows Photo and Video Requests to showcase relatable customer experiences. Community Q&A encourages self-education on products.

On-Site Conversion tools display compelling content at high-intent moments, with Smart Filters, Review Highlights, and Search by Ratings enhancing the shopping experience. The platform also offers insights for product improvement and integrates with various marketing tools.

Yotpo ensures content moderation, privacy, and security and offers advanced customization and performance analytics.

This scalable infrastructure is suitable for brands of any size, providing a comprehensive solution for user-generated content.

On-site conversion

If you want to improve your conversion rate on-site, Yotpo offers you the right tools to do this.  This eCommerce platform is designed to help you optimize a customer journey on your website to be the most friendly and easy to use as possible so that you don’t lose him.

Reviews Widget and Visual UGC Gallery are two of Yotpo’s assets that help you increase user interactions with your online store and convert this into actual sales. In addition, Yotpo provides you with a Conversion Dashboard where you can find key performance metrics. You get the big picture of your online shop and customer journey.

Collect Emails Feature

SEO Tools

Yotpo offers you the necessary SEO tools to optimize your website. But you have to know that they are available on selected Yotpo plans.

  • Rich Snippets

These lines of text appear under every search result, and their purpose is to give customers a hint at what’s on the page. If Google understands the content, these rich snippets can create useful information to help users with specific queries.

  • Google Seller Ratings

It can be used on all platforms and attached to your Yotpo website rating to AdWords ads and Google Shopping. This benefit will make it easier for future customers to identify highly rated sellers.

  • In-Line SEO

In-line SEO is supported on non-hosted platforms and is useful for businesses that want to be found only on Google, as this search engine is now crawling JavaScript content.

  • Google Product Listing Ads

This option will drive traffic and sales to your shop by showing customers images and details of your products.

Visual UGC

Yotpo’s Visual UGC (User-Generated Content) tool empowers brands to showcase customer photos, videos, and reviews through customizable galleries, enhancing brand engagement and creating pathways to purchase. The tool facilitates the curation of Instagram photos, capturing images within review request emails and on-site photo submissions.

Brands can create shoppable galleries, display UGC on various pages, and decrease cart abandonment by featuring customer content at checkout.

Yotpo Reviews

The platform offers widget customization, performance measurement, and rights management for Instagram content. Additionally, it combines reviews with visuals, allowing brands to design custom galleries for each product or collection and analyze the performance of visual content.

Loyalty & Referrals

Yotpo’s Loyalty & Referrals platform is designed to foster brand growth by building customized rewards and referral programs. It enables brands to reward loyal customers with membership benefits, perks, and various offerings such as discounts and free shipping.

The platform features tier-based programs, advanced segmentation, and campaign scheduling to maximize engagement and increase customer lifetime value. Additionally, it offers a referral marketing program to turn customer advocacy into a revenue driver, with integrated experiences throughout the customer journey and incentives for repeat referrals.

Yotpo Rewards

The platform provides intuitive reporting, powerful customer insights, and seamless integrations with marketing tools.

Yotpo Loyalty is agile, allowing brands to create omnichannel loyalty programs with real-time analytics and personalized, multi-channel experiences.

SMS Marketing

Yotpo’s SMS Marketing tool, formerly known as SMSBump, is designed to empower eCommerce brands by crafting personalized SMS experiences to drive sales and foster relationships.

The platform offers features such as targeted SMS campaigns, an industry-leading flow builder for real-time event-triggered automations, robust segmentation, and 1:1 conversations through in-app SMS chat. Additionally, it provides accelerated mobile checkout, allowing customers to click to buy via SMS.

SMS Marketing on Yotpo

The tool also focuses on subscriber growth, offering various on-site sign-up experiences and multichannel collection methods. Compliance is a priority, with adherence to TCPA, CTIA, and GDPR guidelines. Real-time analytics and comprehensive reporting enable brands to monitor and optimize every SMS engagement, providing insights into subscriber growth, revenue, and campaign performance.

Yotpo SMS aims to deliver a powerful, personalized, and results-driven SMS marketing experience with international texting capabilities and seamless onboarding.

Email Marketing – New

Yotpo’s Email Marketing tool is designed to create hyper-personalized and connected customer engagements that drive revenue. The platform offers seamless email design with drag-and-drop functionality, customizable templates, and built-in Canva designs.

Users can curate reviews and apply customizable brand kits to emails. The tool enables the creation of unique email marketing experiences with ultra-targeted segmentation, loyalty personalization, and powerful email automations. AI-powered recommendations are used to showcase personalized product recommendations.

The platform integrates email and SMS, offering multichannel subscriber growth, integrated campaign view, and advanced performance tracking. It provides resources for seamless migration, onboarding setup, dedicated support, flexible pricing, and deliverability expertise.

Yotpo Email offers unmatched personalization, customization opportunities, and compliance with the CAN-SPAM Act. Metrics such as click-through rates, conversion rates, bounce rates, and open rates are available for tracking campaign effectiveness.

Subscriptions

Yotpo’s Subscriptions platform offers a seamless solution for eCommerce brands aiming to boost recurring revenue through subscriptions. The platform is intuitive, enabling brands to launch subscription offerings in just 8 minutes. It features a user-friendly customer portal, unified Shopify checkout for improved conversion rates, and automated notifications to enhance customer trust.

The platform also offers flexible subscription options, advanced analytics, and seamless onboarding. Integration with other Yotpo solutions like Loyalty and SMSBump enriches the subscription experience.

Additionally, Yotpo provides 24/7 live chat support to all merchants, ensuring a smooth user experience.

Yotpo Cost

Yotpo offers a free trial and an open free plan for everyone who wants to try these eCommerce tools. Also, the free plan has included a set of free features. But for premium versions, you have to pay good money; again, depending on your needs and options, you’ll have to contact them for pricing.

Detailed Yotpo Integrations

Another great thing about Yotpo you will discover from this review is that you can integrate it with many e-commerce platforms and apps to solve some marketing issues. With all these integrations, you can take your online shop to the next level and grow your sales.

You can integrate Yotpo with the following:

  • eCommerce platforms like Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, Shopify, and Volusion.
  • Social apps like Facebook, Instagram, Twitter, and Pinterest.
  • Email Marketing tools like Klaviyo, Mailchimp, Omnisend, Hubspot, Listrak, Cordial, and many more.
  • Others like Zendesk, Wallmart, AdRoll and so on.

Yotpo Integrations

You will find all integrations on their website and what is doing each of them. But now, I want to detail some essential integrations that people are interested in.

Yotpo – Magento integration

It has never been so easy to integrate Yotpo into your Magento store. Over 10,000 Magento stores are using Yotpo, and you can quickly start to collect customer content like reviews, photos, or videos during their journey on the website to improve trust and sales. Yes, it is easy because they offer dashboards to access feedback data and insights to help you see how your consumer behaves. This integration allows you to optimize the website to provide accurate and valuable customer information.

Our easy-to-use dashboards provide access to feedback data and unprecedented insight into consumer behavior and sentiment. As a result, you can continually optimize your site to provide the most value to customers. Yotpo is compatible with Magento 1 & 2, including the latest 2.2.3 version.

Yotpo – Klaviyo integration

You better start using UGC data to create effective email campaigns to reach the right people with the right content. Yotpo’s integration with Klaviyo leverages an advanced AI algorithm to identify the best reviews. Analyzing it will automatically extract the best sentences from it and those with real potential to convert. Once you’ve integrated Yotpo with Klaviyo, top highlights from reviews are showcased in an in-mail widget embedded in your Klaviyo email templates.

Is it hard to integrate them? Not at all! Once you’ve set up your Klaviyo Data Feed, you can add Yotpo’s code to your Klaviyo email template, and you’re ready to roll! Moreover, once you’ve set up the account, you can choose up to 10 topics to promote in your Klaviyo emails.

Yotpo – Shopify integration

Yotpo is a plug-and-play Shopify app, which means that once you’ve added Yotpo to your Shopify store, you can start collecting reviews in one moment. You can also import existing reviews from other platforms to Yotpo, increase conversion rates, and drive more traffic. All you have to do is log in to your Shopify account, go to the App Store, select Yotpo, and install it effortlessly.

Alternatives to Yotpo

If you want another solution, maybe because this one is too expensive for you or is not doing exactly what you need, our duty is to let you know that other tools can compete with Yotpo. When searching for Yotpo, you’ll see that they positioned themselves as an alternative to Loox. If you want to read more about this tool and what it is doing differently, check out our Loox review. Of course, there are many more like:

  • Bazaarvoice
  • Trustpilot
  • Loox

See more details and comparisons for some of the Top Yotpo Alternatives.

Yotpo Review Conclusion

Yotpo is a great tool for companies that can get more customer reviews and an ideal eCommerce marketing solution for those who want to engage more with their customers, gain new ones, reward their loyalty, and boost sales. As I said, if you manage to gain their trust and loyalty, they will follow you anywhere.

And here is the difference between a business and a brand. This tool allows your customers to express their experience through written reviews and use visual content like photos and videos. This could be the best marketing strategy for your online store because people trust others no matter how much you try to attract them. User-generated content is the key to a great business.

Yotpo is also helping you collect information about your customers’ behavior to understand better what they need from you to convert them into regular customers. Moreover, Yotpo offers many instruments to make customers’ journeys on your website more pleasant and friendly; this will surely increase your conversion rate.

Is Yotpo any good?

Indeed, it can be expensive for large businesses because you will need a premium subscription. However, for small ones or freelancers, the freemium offers even more than they need at the beginning. Of course, it’s all up to you, but when you want your company to be successful, you must invest in tools to help you grow.

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