Product not verified by the Software Seller.
Tekpon Score

Yotpo Reviews

& Product Details

What is Yotpo?

Yotpo is one of the most used tools by eCommerce stores and retail organizations and a complete marketing cloud. This platform allows your customers to create product reviews, and what better marketing strategy for your brand than your own customer’s experience? This benefit will help you build a trustworthy relationship with your future buyers and boost sales.

Hold on; this is not the only thing that this software knows to do; it can build an interactive relationship between brands and customers with loads of structured features like visual marketing, SMS marketing, loyalty, and referrals. This eCommerce marketing platform will offer you outstanding solutions for every campaign or need to approach customers you may want.

Moreover, Yotpo is working as a plug-and-play social solution for eCommerce businesses; it will ease your tasks by collecting and managing data, emails, social media interactions, and many more. To sum up, Yotpo is converting your buyers into regular customers by improving their experience with your brand. So, yeah, it’s not only a tool that allows your customers to write a review and use it for your business to attract more buyers.

Last, Yotpo is a fantastic e-commerce marketing platform that offers smart solutions to accelerate your business growth with user-generated content. Yotpo is a Forbes Cloud 100 company based in Tel Aviv, with offices in New York, London, and Boston. Moreover, with Yotpo reviews, you can increase customer trust and boost your conversion rates. But I will say no more and let you discover from this review how Yotpo can be your trustful e-commerce software through your business journey.

Best For

Turn one-time shoppers into customers for life.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In


  • Website


Starting from:

$19 /month

Pricing Model: Subscription

Pricing Details:

Yotpo has a plan for any business type, from Startup to Enterprise. A free version is also available.

  • API
  • Audience Targeting
  • Automated Publishing
  • Brand Tracking
  • Campaign Management
  • Commenting/Notes
  • Communication Management
  • Contact Management
  • Content Management
  • Customer Engagement
  • Customer Segmentation
  • Dashboard
  • Data Visualization
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Negative Feedback Management
  • Performance Metrics
  • Ratings/Reviews
  • Real-Time Analytics
  • Reporting/Analytics
  • Reputation Management
  • Review Generation
  • Review Monitoring
  • Review Request
  • ROI Tracking
  • SMS Messaging
  • Sentiment Analysis
  • Social Media Integration
  • Social Promotion
  • Survey/Poll Management
  • Third Party Integrations

Additional Features

  • 2-Way Messaging
  • Activity Dashboard
  • Advertising Management
  • Automated Responses
  • Bonus Management
  • Community Management
  • Content Creation
  • Conversion Tracking
  • Customizable Branding
  • Discussions / Forums
  • Email Reminders
  • Filtering
  • Gamification
  • Loyalty Program
  • MMS
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Moderation
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Publish Scheduling
  • Real-Time Monitoring
  • Referral Templates
  • Referral Tracking
  • Reminders
  • Rewards Management
  • SEO Management
  • Scheduled Messaging
  • Shortcodes
  • Social Sharing
  • Text Analysis
  • Text-to-Win
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • eCommerce Management


Tekpon Score
Customers to tell your story, through visual reviews & referral


Tekpon Score
OpenCart is a free and open-source eCommerce platform that provides everything you need to create, scale, and run your busin...


Tekpon Score
X-Cart is an eCommerce platform that allows businesses to create and customize their online stores. With over 20 years of ex...


Tekpon Score
Shift4Shop is an eCommerce software that provides a comprehensive solution for building and managing online businesses. It o...


Tekpon Score
Quartile is an e-commerce advertising platform that uses machine learning and artificial intelligence to optimize marketing ...


Tekpon Score
Teikametrics is an eCommerce and marketing automation platform that leverages data and intelligent automation to optimize ad...

Helium 10

Tekpon Score
Helium 10 is a powerful eCommerce software designed for Amazon FBA and Walmart sellers, offering a range of tools and soluti...


Tekpon Score
Webgility is an inventory management and e-commerce automation and analytics tool that seamlessly syncs your e-commerce chan...


Tekpon Score
CommentSold is a live selling platform that allows businesses to transform their product listings into virtual events and st...


Tekpon Score
Sellvia is an e-commerce platform offering various services to help individuals start and grow their online businesses. They...


Tekpon Score
TrusTrace is a software platform that enables supply chain traceability and data management in the textile industry. It auto...


Tekpon Score
Referrizer is a customer engagement and marketing automation platform designed to help small and medium-sized businesses (SM...


Tekpon Score
Bloomreach is a marketing automation software that contains a suite of products that drive true personalization and digital ...

Sana Commerce

Tekpon Score
Sana Commerce is a cloud-based e-commerce all-in-one SaaS B2B solution., that’s leveraging the power of Microsoft Dyna...


Tekpon Score
Printful is a web-to-print solution that enables retailers to create designs and print custom products. On-demand print and ...


Tekpon Score
easySales is a cloud-based multi-channel eCommerce platform that allows merchants to easily and without technical knowledge ...


Tekpon Score
PinMeTo is a local SEO software that helps multi-location brands reach more customers. It boosts your local SEO by syncing b...


Tekpon Score
Pepperi is your go-to solution for seamless selling by automating CRM processes, connecting with manufacturers and distribut...


Tekpon Score
Ecwid is an eCommerce software for freelancers and small businesses who want to set up a quick and fully functional online s...


Tekpon Score
Birdeye is an all-in-one reputation and customer experience platform for local businesses and brands. Use Birdeye to attract...


Tekpon Score
Sitejabber is an online reputation management software empowered with AI that helps brands collect, monitor, and share busin...


Tekpon Score
FeedCheck is a tool for customer review management that helps consumer brands and service businesses. FeedCheck collects all...

Jungle Scout

Tekpon Score
Jungle Scout is the most comprehensive all-in-one platform for Amazon sellers. They aim to provide product research, market ...


Tekpon Score
Sellfy is an e-commerce store for creators to quickly sell their physical or digital products, digital subscriptions, or pri...


Tekpon Score
Gumroad is an online platform that allows users to sell their products directly to their customers without paying high fees....


Tekpon Score
BrightLocal is one of the most trusted platforms for small business owners and startups to sail through. It possesses all th...


Tekpon Score
NiceJob is a cloud-based reputation marketing platform that helps businesses garner reviews, sales, and referrals. The softw...


Tekpon Score
Vendoo is a multi-channel listing software or an eBay listing software that aids sellers in cross-listing their products to m...

Yotpo is the leading tool in eCommerce marketing, and we are not saying this to convince you of something but because tremendous brands are using Yotpo. And if you want to verify what I am saying, you can search for their website.

Or you can put your faith in me, and you will find everything you need to know about Yotpo from this review.

Do you want to know how much Yotpo costs? You are in the right place. You can go to the pricing page or stay until the end and discover how to grow your business and what other alternatives you have if this is not your soul-mate tool for your online shop.

Yotpo Assets

Customer reviews

Yet, I’ve touched on an exciting topic: customer reviews. Yotpo is transforming your customer content into sales by collecting and leveraging reviews. Feedback is essential if we are talking about a product or service. Thus, this tool is transforming every purchase into a review with the help of customers’ feedback.

I will tell you later how you can do that, but now I want to detail this top c. Why are customer reviews so important for a business? First, this will generate content for your website and lead to future customers that haven’t converted y t. And now you have a chance.

Customer Reviews Feature

Also, people need to understand the real impact of a review on a product or service. Based on other customer reviews, one can change how he is buying or wh t. Based on customer reviews, a business can become trustworthy, and it’s the perfect context to transform simple buyers into regular ones.

Details of Yotpo Features

There are many great things about Yotpo, but its features beat them all. So, from this review, let’s find out what features make Yotpo so appreciated and what else we can do for you besides customer reviews.

  • Reviews & rating generation
  • On-site conversion
  • SEO Tools
  • Social Media Proof
  • Loyalty & Referrals
  • SMS Marketing

Each feature is more complex, and I will detail each so you can have the big picture.

Reviews & rating generation

One of the many things Yotpo does for you is so-called content generation; this tool helps you smartly collect reviews. You can generate reviews quickly by using in-mail forms and a mobile responsive app to turn every purchase into a review.

Moreover, you can generate reviews on-site by motivating people with customizable wi gets. The algorithms of Yotpo will distinguish quality traffic which means that the tool will display the right products to the right people to obtain the best reviews. Customers can also rate your products, and future buyers can interact with your actual customers by getting quick and reliable answers about a product.

The Yotpo import review thesis tool allows you to import your reviews directly into your Yotpo account by creating an import file. Depending on your Yotpo plan, you have a limited number of imports per account.

  • The free plan allows you one import.
  • The monthly plan allows you five imports.
  • With the annual plan, you have unlimited imports, with a minimum of 20 reviews per import.

Yotpo Native Review Solutions

If you use one of the platforms’ native reviews solution, you don’t have to create an import file. You import them into your Yotpo account. The platforms’ native review solutions are Shopify, BigCommerce, WooCommerce, Magento, and Volusion.

If you are not using one of these platforms I’ve mentioned, you can still do this by using an impo t file. Of course, you need a spreadsheet app like Excel or Google Sheets to create e this. But you’ll find a very detailed guide on their dedicated support page.

On-site conversion

If you want to improve your conversion rate on-site, Yotpo offers you the right tools to o this.  This eCommerce platform is designed to help you optimize a customer journey on your website to be the most friendly and easy to use as possible so that you don’t lose him. Reviews Widget and Visual UGC Gallery are two of Yotpo assets that help you increase user interactions with your online store and convert this into actual sales. In addition, Yotpo provides you with a Conversion Dashboard where you can find key performance metrics. You get the big picture of your online shop and customer journey.

Collect Emails Feature

SEO Tools

Yotpo offers you the necessary SEO tools to optimize your website. But you have to know that they are available on selected Yotpo plans.

  • Rich Snippets

These lines of text appear under every search result, and their purpose is to give customers a hint at what’s o  the page. If Google understands the content, these rich snippets can create useful information to help users with specific queries.

  • Google Seller Ratings

It can be used on all platforms and attached to your Yotpo website rating to AdWords ads and Goog e Shopping. This benefit will make it easier for future customers to identify highly rated sellers.

  • In-Line SEO

In-line SEO is supported on non-hosted platforms and is useful for businesses that want to be found only on Google, as this search engine is now crawling JavaScript content.

  • Google Product Listing Ads

This option will drive traffic and sales to your shop by showing customers images and details of your products.

Social Media Proof

There is no better convincing way to gain customers than by combining beautiful photos, videos, and reviews of your products. You can create photos and video galleries across your website to help customers discover your products, boost brand engagement, and change how they buy. Using the Visual UGC asset, you can bring your website’s Instagram experience and inspire other customers.

Yotpo Reviews

Moreover, you can also use your customers’ video content to build trust and engagement with possible customers. Combining texts and visual content is the perfect recipe for gaining your customer’s trust and making your first choice from your online shop.

Loyalty & Referrals

With this feature, you can build customized programs to engage your existing customers a d get new ones. For example, if your customers’ actions impact your sales, you can use them to your advantage and reward them with points they can use to make a purchase. Yotpo is giving you a flexible reward program by choosing from multiple options.

Yotpo Rewards

Besides, you can offer your customers the opportunity to be the voice of your online shop. For every additional referral, you can reward your customers. Make them loyal to your brand, and they will follow you anywhere. If you want this feature, check it is in your chosen plan.

SMS Marketing

A good message at the right time can do many miracles for your sales. That’s another great thing that this eCommerce platform can do for you. It takes only a moment to start driving ROI by engaging your customers with a mobile ma sage experience. You can create one-on-one personalized conversations with customers based o  their behavior. If you want to learn more about SMS marketing campaigns, you can read on their blog how to do it like a pro.

SMS Marketing on Yotpo

Yotpo Cost

Yotpo offers a free trial and an open free plan for everyone who wants to try these eCommerce tools. Also, the free plan has included a set of free features. But for premium versions, you have to pay good money; again, depending on your needs and options, you’ll have to contact them for pricing.

Detailed Yotpo Integrations

Another great thing about Yotpo you will discover from this review is that you can integrate it with many eCommerce platforms and apps to solve some marketing issues. With all these integrations, you can take your online shop to the next level and grow your sales.

You can integrate Yotpo with the following:

  • eCommerce platforms like Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, Shopify, and Volusion.
  • Social apps like Facebook, Instagram, Twitter, and Pinterest.
  • Email Marketing tools like Klaviyo, Mailchimp, Omnisend, Hubspot, Listrak, Cordial, and many more.
  • Others like Zendesk, Wallmart, AdRoll and so on.

Yotpo Integrations

You will find all integrations on their website and what is doing each of them. But now, I want to detail some essential integrations that people are interested in.

Yotpo – Magento integration

It has never been so easy to integrate Yotpo into your Magento store. Over 10,000 Magento stores are using Yotpo, and you can quickly start to collect customer content like reviews, photos, or videos during their journey on the website to improve trust and sales. Yes, it is easy because they offer dashboards to access feedback data and insights to help you see how your consumer behaves. This integration allows you to optimize the website to provide accurate and valuable customer information.

Our easy-to-use dashboards provide access to feedback data and unprecedented insight into consumer behavior and sentiment. As a result, you can continually optimize your site to provide the most value to customers. Yotpo is compatible with Magento 1 & 2, including the latest 2.2.3 version.

Yotpo – Klaviyo integration

You better start using UGC data to create effective email campaigns to reach the right people with the right content. Yotpo’s integration with Klaviyo leverages an advanced AI algorithm to identify the best reviews. Analyzing it will automatically extract the best sentences from it and those with real potential to convert. Once you’ve integrated Yotpo with Klaviyo top highlights from reviews are showcased in an in-mail widget embedded in your Klaviyo email templates.

Is it h rd to integrate them? Not at all! Once you’ve set up your Klaviyo Data Feed, you can add Yotpo’s code to your Klaviyo email template, and you’re ready to roll! Moreover, once you’ve set up the account, you can choose up to 10 topics to promote in your Klaviyo emails.

Yotpo – Shopify integration

Yotpo is a plug-and-play Shopify app, which means that once you’ve added Yotpo to your Shopify store, you can start collecting reviews in one moment. You can also import existing reviews from other platforms to Yotpo and increase conversion rates and drive more traffic. All you have to do is log in to your Shopify account, go to the App Store, select Yotpo and install it effortlessly.

Alternatives to Yotpo

If you want another solution, maybe because this one is too expensive for you or is not doing exactly what you need, our duty is to let you know that other tools can compete with Yotpo. When searching for Yotpo, you’ll see that they positioned themselves as an alternative to Loox. If you want to read more about this tool and what it is doing differently, check out our Loox review. Of course, there are many more like:

  • Bazaarvoice
  • Trustpilot
  • Loox

See more details and comparisons for some of the Top Yotpo Alternatives.

Yotpo Review Conclusion

Yotpo is a great tool for companies that can get more customer reviews and an ideal eCommerce marketing solution for those who want to engage more with their customers, gain new ones, reward their loyalty, and boost sales. As I sare, if you manage to gain their trust and loyalty, they will follow you anywhere.

And here is the difference between a business and a brand. This tool allows your customers to express their experience through written reviews and use visual content like photos and videos. This could be the best marketing strategy for your online store because people trust others no matter how much you try to attract them. User-generated content is the key to a great business.

Yotpo is also helping you collect information about your customers’ behavior to understand better what they need from you to convert them into regular customers. Moreover, Yotpo offers many instruments to make customers’ journeys on your website more pleasant and friendly; this will surely increase your conversion rate.

Is Yotpo any good?

Indeed, it can be expensive for large businesses because you will need a premium subscription, but for small ones or freelancers, the freemium offers even more than they need at the beginning. Of course, it’s all up to you, but when you want your company to be successful, you must invest in tools to help you grow.

Yotpo Related Insights


How efficient is an SMS marketing strategy for eCommerce?

Tekpon Author - Ana-Maria Stanciuc

How to drive more sales with these cross-listing software

Cristiana Trifu - Tekpon Author

5 Best tools to empower your Shopify store

Cristiana Trifu - Tekpon Author

Great tools for eCommerce businesses

Cristiana Trifu - Tekpon Author