Yotpo
Yotpo Pricing
Yotpo is a comprehensive eCommerce marketing platform that helps businesses grow by enhancing customer engagement through reviews, loyalty programs, SMS marketing, and more.
With a suite of tools designed to boost conversions and customer retention, Yotpo has become a go-to solution for businesses of all sizes.
In this review, we’ll take an in-depth look at Yotpo’s pricing structure, covering the various plans available, the features included in each, and how you can find the best fit for your business needs.
Yotpo Plans
Pro
Full Product Suite
- Product Included: Reviews (Pro Version), Loyalty (Pro Version), SMS & Email
- Optional Add-on: Subscription
- Up to 500 orders included per month
- Activate products at any time
- Email support
- 24/7 chat and email support
- Quick launch onboarding
Premium
Full Product Suite
- Products Included: Reviews (Premium Version), Loyalty (Premium Version), SMS & Email
- Optional Add-on: Subscription
- Up to 1,000 orders included per month
- Activate products at any time
- Email support
- 24/7 live chat support
- Quick launch onboarding
- Dedicated optimization strategist
Enterprise
Full Product Suite
- Products Included: Reviews (Enterprise version), Loyalty (Enterprise version), SMS & Email
- Optional Add-on: Subscription
- 10,000+ included orders
- Activate products at any time
- Email support
- 24/7 live chat support
- Quick launch onboarding
- Dedicated optimization strategist
- Enterprise account manager
- Custom contract and terms
Yotpo Deals
Yotpo Free Deals
Table of Contents
Overview of Yotpo Pricing Plans
Yotpo’s pricing is structured across several product categories, allowing businesses to choose specific tools or bundles that meet their needs. The main product categories include Full Product Suite, SMS & Email, Loyalty & Referrals, Reviews & UGC (User-Generated Content), and Subscriptions. Each category offers different plans, ranging from free to custom enterprise solutions, ensuring that businesses of all sizes can find a suitable option.
Full Product Suite
The Full Product Suite by Yotpo is designed for businesses seeking a comprehensive solution to manage customer engagement and retention across multiple channels. This all-in-one platform integrates SMS & Email marketing, Loyalty & Referrals, Reviews & UGC, and Subscriptions, offering a unified approach to boosting customer lifetime value and driving repeat purchases.
Yotpo’s Full Product Suite is available in three main pricing tiers: Pro, Premium, and Enterprise. Each tier is tailored to meet the needs of different business sizes and operational complexities.
1. Pro Plan – Starting at $368/month
The Pro Plan is the entry-level option, perfect for small to medium-sized businesses that want to access Yotpo’s core features. Here’s what’s included:
- Products Included: Pro versions of Reviews and Loyalty tools. SMS & Email and Subscriptions are available as optional add-ons.
- Orders: Up to 500 orders per month are included in the plan, with additional orders billed separately.
- Support: Includes 24/7 chat and email support, along with a quick launch onboarding process.
The Pro Plan is ideal for businesses that are just starting to integrate Yotpo’s tools into their customer engagement strategy and need a reliable foundation to build on.
2. Premium Plan – Starting at $941/month
The Premium Plan is designed for larger businesses that require more advanced features and dedicated support. This plan offers deeper customization and strategic guidance, making it a good fit for growing companies.
- Products Included: Premium versions of Reviews and Loyalty tools, with optional SMS & Email and Subscriptions add-ons.
- Orders: Covers up to 1,000 orders per month, with additional orders billed separately.
- Support: In addition to 24/7 chat support, this plan includes a dedicated optimization strategist to help tailor the platform to your business needs.
The Premium Plan is perfect for businesses that are scaling quickly and need advanced tools and personalized support to optimize their customer engagement strategies.
3. Enterprise Plan – Custom Pricing
The Enterprise Plan is Yotpo’s top-tier offering, designed for large enterprises with complex needs. This plan includes all of Yotpo’s products at the Enterprise level, offering the most comprehensive set of features and highest level of service.
- Products Included: Enterprise versions of Reviews and Loyalty tools, with optional SMS & Email and Subscriptions add-ons.
- Orders: Supports over 10,000 orders per month, making it suitable for high-volume businesses.
- Support: Includes 24/7 live chat support, a dedicated optimization strategist, an enterprise account manager, and customized contracts and terms.
The Enterprise Plan is ideal for large companies that need a tailored solution with extensive support and customization options to manage and scale their customer retention efforts effectively.
Summary
Yotpo’s Full Product Suite offers a scalable, all-in-one solution for businesses of all sizes looking to enhance customer engagement and retention. Whether you’re a small business just starting out or a large enterprise with complex needs, Yotpo provides flexible plans that grow with your business. The Pro, Premium, and Enterprise plans offer varying levels of features and support, ensuring that you can find the right fit for your company’s goals and budget.
Build Your Bundle
Yotpo also offers the option to Build Your Bundle, allowing businesses to combine two or more products for a tailored solution that fits their unique needs. Bundling products can lead to significant savings and ensures that all your customer engagement tools are seamlessly integrated. Here’s a breakdown of the main components you can bundle:
Reviews & UGC
- Pro Plan: $169/month for up to 500 orders. Includes essential tools for collecting and displaying customer reviews, with 24/7 email and chat support.
- Premium Plan: $699/month for up to 500 orders. Offers advanced customization options, ongoing technical support, and a dedicated optimization strategist.
Loyalty & Referrals
- Pro Plan: $199/month for up to 500 orders. Provides tools to build and manage loyalty and referral programs, with quick launch onboarding support.
- Premium Plan: $749/month for up to 500 orders. Includes advanced features like smart segments, fraud prevention, and dedicated optimization support.
SMS Marketing
- Usage Plan: Starts at $100/month based on your SMS spend. This plan offers advanced customization options, dedicated optimization strategist, and robust segmentation tools.
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Email Marketing
- Usage Plan: Free for up to 10,400 emails/month. Beyond this, pricing is based on the number of emails sent, with advanced tools for A/B testing, segmentation, and deliverability included.
Subscriptions
- Usage Plan: Starts at $100/month for subscription management, with tiered pricing based on the value of subscriptions managed. Includes tools for personalized communications, actionable analytics, and a comprehensive customer portal.
Bundling multiple products not only offers a more cohesive strategy but also unlocks additional savings, making it a cost-effective solution for growing businesses.
SMS & Email Marketing
Yotpo’s SMS & Email Marketing tools provide a powerful solution for businesses looking to enhance customer engagement and drive sales through personalized messaging across multiple channels. This platform is designed to cater to businesses of all sizes, offering scalable pricing and robust features that can be customized to meet specific marketing needs.
SMS Pricing
- Starting Rate: SMS pricing begins at $0.0072 per SMS, with billing conducted monthly based on actual usage.
- Spend Commitment: A minimum spend commitment is required, with the possibility of unlocking better rates as your volume increases. Rates are exclusive of carrier fees, which may vary based on location and provider.
Email Pricing
- Free Tier: Yotpo offers a free tier for email marketing, allowing businesses to send up to 10,400 emails per month at no cost.
- Usage-Based Pricing: For businesses that need to send more emails, pricing is based on the total number of emails sent. For example, sending 125,000 emails per month is estimated at $160. This flexibility allows businesses to scale their email campaigns as needed, paying only for what they use.
Included Features
- Multichannel Campaign Portal: Manage your SMS and email campaigns from a single, intuitive interface, making it easy to coordinate and optimize your messaging efforts.
- Audience Segmentation: Leverage robust segmentation tools to target specific customer groups with tailored messages, increasing the relevance and effectiveness of your campaigns.
- A/B Testing: Conduct unlimited A/B tests to refine your messaging and find the most effective content for your audience.
- Compliance & Deliverability: Yotpo’s tools include built-in compliance features and deliverability enhancements, ensuring your messages reach the right audience while adhering to regulations like TCPA, CTIA, GDPR, and CASL.
- Detailed Reporting & Analytics: Gain insights into your campaign performance with comprehensive reporting and analytics, allowing you to track metrics such as open rates, click-through rates, and ROI.
- AI-Driven Solutions: Utilize AI-driven features to optimize your campaigns, from predictive segmentation to personalized content suggestions.
Bundling Benefits
Yotpo encourages businesses to bundle their SMS and Email marketing tools with other Yotpo products, such as Reviews, Loyalty & Referrals, and Subscriptions. Bundling not only offers cost savings but also enables a more cohesive and integrated marketing strategy, leveraging data across all customer touchpoints to drive better results.
With Yotpo’s SMS & Email Marketing platform, businesses can automate retention journeys, personalize the customer experience, and drive conversions with data-driven campaigns. The platform’s flexibility and powerful features make it a valuable tool for businesses looking to optimize their multichannel marketing efforts and maximize customer lifetime value.
Loyalty & Referrals
Yotpo’s Loyalty & Referrals product is crafted to help businesses foster deeper customer loyalty and drive referrals through tailored rewards programs. This tool enables brands to create and manage effective loyalty campaigns that encourage repeat purchases and increase customer lifetime value. Yotpo offers several pricing plans, each designed to accommodate different business needs and scales:
Free Plan – $0/month
The Free Plan is an excellent starting point for businesses new to loyalty programs. It includes basic features such as:
- Basic Points Campaign: Launch simple points-based rewards programs to engage customers.
- Referral Tools: Encourage existing customers to refer new ones with straightforward referral mechanisms.
- Program Awareness Tools: Utilize built-in tools to promote your loyalty program to your audience.
- Support: Access to support center tutorials for easy setup and management.
This plan is ideal for small businesses or startups looking to introduce a loyalty program without initial costs.
Pro Plan – $199/month for up to 500 orders
The Pro Plan builds on the Free Plan by offering more advanced features designed to enhance program participation and engagement. It includes:
- Expanded Earning and Redemption Options: Provide customers with more ways to earn and redeem points, making the program more engaging and rewarding.
- Fraud Prevention: Tools to minimize liability and ensure the integrity of your loyalty program.
- 24/7 Live Chat & Email Support: Access to round-the-clock support for any issues or questions.
This plan is recommended for businesses that want to increase customer participation in their loyalty programs with more robust tools and support.
Premium Plan – Custom Pricing
The Premium Plan is tailored for larger businesses or those with more complex needs. It offers the most advanced features and dedicated support, including:
- Advanced Program Management Tools: Scale your loyalty program with tools designed to manage large volumes of customers and transactions.
- Smart Segments and Analytics: Leverage detailed analytics and segmentation to refine your loyalty strategies and maximize ROI.
- Dedicated Optimization Strategist: Work with a strategist to optimize your program’s performance and align it with your business goals.
This plan is perfect for businesses looking to make data-driven decisions and provide a highly personalized loyalty experience.
Elevating Loyalty through the Yotpo Platform
Yotpo’s Loyalty & Referrals integrates seamlessly with other Yotpo products like SMS & Email and Subscriptions, allowing businesses to automate and personalize customer interactions at every touchpoint. Here’s how Yotpo enhances your loyalty program:
- Automated Engagement: Use automated messaging to engage customers based on loyalty data, driving timely and relevant interactions.
- Streamlined Redemption: Enable easy points redemption, even for subscription services, making it simple for customers to engage with your loyalty program.
- Boosted Retention: Delight subscribers and regular customers alike with rewards for continued engagement, helping to maintain long-term relationships.
By integrating Yotpo’s Loyalty & Referrals with other marketing tools, businesses can create a cohesive and effective customer retention strategy that drives growth and enhances the customer experience.
Conclusion
Yotpo’s Loyalty & Referrals product offers a flexible, scalable solution for businesses looking to build strong, long-term relationships with their customers. Whether you’re just starting out with a basic loyalty program or need advanced features to manage a large-scale operation, Yotpo provides the tools and support necessary to achieve your goals. With the ability to integrate seamlessly with other Yotpo products, this solution is perfect for businesses that want to enhance customer loyalty, drive repeat purchases, and maximize customer lifetime value.
Reviews & UGC
Yotpo’s Reviews & UGC tool is designed to help businesses boost conversion rates by leveraging authentic customer feedback, including reviews, photos, and videos. This platform enables brands to showcase user-generated content (UGC) that enhances credibility, builds trust, and ultimately drives more sales. Yotpo offers several pricing plans tailored to different business needs:
Starter Plan – $79/month for up to 500 orders
The Starter Plan is a great entry-level option for businesses looking to begin collecting and displaying user-generated content. This plan includes:
- Beautiful On-Site Display: Present customer reviews and UGC in an attractive format that enhances your site’s aesthetics and credibility.
- Content Collection Tools: Utilize powerful tools to collect reviews, photos, and videos from customers.
- Support Resources: Access support center tutorials for easy setup and ongoing management of your reviews.
This plan is ideal for small businesses or those just starting with customer feedback collection, providing the essential tools needed to get started.
Pro Plan – $169/month for up to 500 orders
The Pro Plan builds on the Starter Plan by adding more advanced features that help optimize the display of reviews and drive higher on-site conversions. It includes:
- Seller Ratings: Boost shopper trust by displaying seller ratings, which can help increase the credibility of your site.
- Performance Metrics: Gain insights with robust performance metrics that allow you to track and analyze the effectiveness of your review strategies.
- 24/7 Live Chat & Email Support: Receive around-the-clock support to ensure that any issues are resolved quickly.
This plan is recommended for businesses that want to take their customer feedback strategy to the next level, with more detailed insights and additional features to drive conversions.
Premium Plan – Custom Pricing
The Premium Plan is Yotpo’s most advanced offering, tailored for businesses with more complex needs or higher order volumes. It includes:
- AI Tools: Leverage AI-driven tools to generate better reviews, making it easier for customers to leave detailed, high-quality feedback.
- Smart Segmentation: Use smart segmentation and collection flows to personalize and optimize the review collection process.
- Dedicated Optimization Strategist: Work with a Yotpo strategist to fine-tune your UGC strategies and maximize the impact on your business.
This plan is perfect for larger businesses or those looking to fully integrate UGC into their marketing strategy, offering advanced tools and dedicated support to ensure success.
Elevating Reviews through the Yotpo Platform
Yotpo’s Reviews & UGC platform integrates seamlessly with other Yotpo products, such as Loyalty & Referrals and SMS & Email, to create a comprehensive customer engagement strategy. Here’s how Yotpo enhances your review collection and display efforts:
- Automated Engagement: Automatically engage customers by incentivizing reviews through loyalty rewards or personalized follow-ups.
- Data-Driven Campaigns: Use the data collected from reviews to personalize marketing campaigns, improve customer segmentation, and drive repeat purchases.
- Seamless Redemption: Integrate with loyalty programs to allow customers to earn and redeem points for submitting UGC, enhancing both customer satisfaction and content collection.
By leveraging Yotpo’s Reviews & UGC tool, businesses can create a more engaging and trustworthy shopping experience, ultimately leading to increased conversions and stronger customer loyalty.
Conclusion
Yotpo’s Reviews & UGC platform is an essential tool for businesses looking to build trust, enhance credibility, and increase conversion rates through authentic customer content. Whether you’re just starting with the Starter Plan, looking for more advanced features with the Pro Plan, or need a fully customized solution with the Premium Plan, Yotpo offers the tools and support necessary to make the most of your user-generated content. By integrating with other Yotpo products, businesses can create a cohesive and effective customer engagement strategy that drives long-term growth and success.
Subscriptions
Yotpo’s Subscriptions product is tailored to help businesses increase recurring revenue by providing seamless subscription experiences that foster long-term customer loyalty. The platform offers a comprehensive set of tools and features designed to make managing subscriptions effortless, while also maximizing the value of each subscriber.
Pro Plan – Custom Pricing
The Pro Plan is the cornerstone of Yotpo’s Subscriptions offering, providing everything a business needs to launch and manage subscriptions effectively. This plan includes:
- Intuitive Merchant Tools: Easily set up and manage your subscription offerings with user-friendly tools designed for simplicity and efficiency.
- Actionable Analytics and Dashboards: Gain insights into subscriber behavior and performance metrics with detailed analytics, helping you make informed decisions to drive growth.
- Smart Growth Tools & Integrations: Leverage advanced integrations and growth tools to optimize your subscription strategy and expand your subscriber base.
- Automated Personalized Subscription Communications: Engage with subscribers through personalized messaging that is automated to save time and increase effectiveness.
- Comprehensive & Passwordless Customer Portal: Offer a frictionless experience with a secure, passwordless customer portal that simplifies subscription management for your users.
- Native Shopify Checkout: Ensure a seamless purchase experience with full integration into Shopify’s native checkout system.
- 24/7 Email and Chat Support: Access round-the-clock support to address any issues or questions, ensuring your subscription operations run smoothly.
This plan is customizable based on your subscription volume, allowing you to scale your offerings as your business grows.
Elevating Subscriptions with the Yotpo Platform
Yotpo’s Subscriptions product is not just about managing recurring payments; it’s about creating lasting customer relationships. By integrating subscriptions with other Yotpo products like Loyalty & Referrals and SMS & Email, you can enhance your customer engagement strategy across the board. Here’s how Yotpo elevates your subscription offering:
- Boost Subscriber Loyalty: Integrate loyalty rewards with subscriptions to increase customer retention and reward subscribers for their continued engagement.
- Simplify Subscription Rewards: Streamline the process of earning and redeeming points within the subscription model, making it easy for customers to see the value in staying subscribed.
- Acquire High-LTV Subscribers: Identify potential repeat purchasers and convert them into subscribers, increasing their lifetime value.
- Data-Driven Subscriber Engagement: Use rich subscription data to tailor your marketing campaigns, ensuring that your communications resonate with each subscriber’s unique journey.
Conclusion
Yotpo’s Subscriptions product is the ideal solution for businesses that rely on subscription models and want to optimize both customer retention and lifetime value. With a range of powerful tools, from intuitive management systems to personalized engagement strategies, this platform makes it easy to grow your recurring revenue while keeping customers satisfied and engaged. Whether you’re looking to start a subscription service or scale an existing one, Yotpo offers the flexibility and support needed to succeed in today’s competitive market.
Yotpo Pricing Review Conclusion
Yotpo offers a comprehensive suite of products designed to enhance customer engagement, retention, and revenue growth through innovative tools like Reviews & UGC, Loyalty & Referrals, SMS & Email Marketing, and Subscriptions. Each product is tailored to meet the needs of businesses at various stages of growth, providing flexible pricing plans that can scale as your business expands.
Whether you’re a small business just starting out or a large enterprise looking for advanced features and dedicated support, Yotpo has a solution that can be customized to fit your specific needs. With seamless integrations across all major eCommerce platforms, robust analytics, and AI-driven tools, Yotpo empowers businesses to build meaningful relationships with their customers, driving long-term success.
By choosing Yotpo, you’re not just investing in a set of tools—you’re partnering with a platform that is committed to helping you achieve your business goals through data-driven strategies and exceptional customer support. Whether it’s boosting conversion rates with authentic customer reviews, increasing customer loyalty with personalized rewards, or driving repeat purchases through targeted SMS and email campaigns, Yotpo offers everything you need to create an engaging, profitable, and sustainable customer journey.
