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What is Graphic Design – A Guide from Concept to Creation

Robert Sanasi

Everywhere we look, from the logos on items to the billboards we pass on the street, graphic design is an art form. It’s an effective tool that people and companies use to communicate their message, build their brand identity, and stir up feelings. We’ll explore the realm of graphic design in this beginner’s guide, from conception to creation, while learning the principles of design and the entire procedure involved. Ready? Let’s go!

What is Graphic Design?

Graphic design, in general, is the art of producing visual content to convey information and messages to a particular audience. It may sound easy, but it’s definitely not. Additionally, it is becoming more significant today in a culture where appearance is everything. Providing a visual representation of an idea or concept requires the use of font, color, images, and layout. Companies and people need to understand the fundamentals of graphic design to effectively communicate their message and build a powerful brand identity that connects with their target audience.

What is a Graphic Designer?

Since we usually focus on the result rather than the necessary skills and processes to create that image or content, we might need to figure out what a graphic designer does. A graphic designer is a person who specializes in producing visual information that delivers a message. Additionally, it ranks among the computer industry’s most creative jobs. They collaborate with clients to comprehend their demands and provide practical and aesthetically pleasing ideas. To make their ideas come to life, graphic designers use various materials, including pencils, paper, and computer software.

Understanding the Fundamentals of Graphic Design

To create compelling designs, it’s essential to understand the basic principles of graphic design. These include color, typography, composition, and hierarchy. Color can evoke emotions and set the tone of a design, while typography helps to convey the message and create a hierarchy of information. Composition involves arranging visual elements to create balance and harmony, while hierarchy establishes the order of importance of information.

Graphic design is an incredibly diverse field, with many types of design work under its umbrella. Each type of graphic design requires specific skills and knowledge to execute effectively.

Here are some of the most common types of graphic design:

Branding Design

Creating a brand’s visual identity is essential to branding design, a branch of graphic design. The brand of a business, good, or service is more than just its name or logo; it also relates to how customers perceive and interact with it by conveying the brand’s beliefs, personality, and vision, effective branding design aids in connecting with the target audience.

Creating a logo, color scheme, typeface, and visual style guide that can be applied to websites, social media, print materials, packaging, and advertising is a common step in the branding design process. A brand’s logo, which serves as a symbol for the company or product, is what consumers would most likely associate it with. The color scheme and typography are used consistently across all materials to create a cohesive look and feel.

Moodboard for branding design

A successful branding design strategy considers the target audience, preferences, and competitive landscape. By understanding the needs and desires of the target audience, designers can create a brand that resonates with them and builds trust and loyalty. Additionally, understanding the competition can help to differentiate the brand and create a unique identity.

In addition to the visual elements, branding design also involves the creation of a brand voice and messaging. This includes developing a brand story and message that communicates the brand’s values, benefits, and unique selling proposition. Consistent messaging helps to reinforce the brand’s identity and builds a strong relationship with customers.

Web Design

Web design involves designing the look and feel of websites. Properly designing a website is essential because it often acts as the user’s initial impression of a business. Therefore, to produce a seamless user experience, digital design ideas are applied to web design. The layout must be appealing to the eye, simple to use, and suitable for PCs, tablets, and mobile phones. With the continued rise in mobile device usage, responsive design is becoming more and more crucial.

Design your website

The research phase of the web design process is where designers learn about the brand, target market, and rivals. With the help of this data, a design strategy is developed that complements the aims and ambitions of the brand.

The layout and structure of the website are then planned using wireframes, and then the visual design, which includes color, font, and images, is generated. At this stage, user testing is frequently done to ensure the design is intuitive and user-friendly. A website’s search engine optimization is one of the essential parts of web design. (SEO). To do this, use keywords, meta descriptions, and others to raise the website’s rating on search engine results in pages. (SERPs).

Print Design

Print design involves creating visual content for physical materials, such as business cards, flyers, brochures, and posters. These design basics are often created using graphic design software and printed onto a tangible medium.
When it comes to print design, numerous graphic design examples showcase the power of this medium. For instance, a well-designed business card can make a lasting impression on potential clients or customers. At the same time, a visually appealing brochure can inform and engage a target audience.

Print Design for a magazine cover

Online design has become increasingly crucial for print design as well. While traditional print design focuses on tangible materials, it’s essential for designers also to create digital versions of their designs for online distribution. This includes creating optimized designs for social media platforms, email marketing campaigns, and online advertisements.

To produce effective print designs, keep the target audience’s needs and preferences in mind. This covers the audience’s age range, interests, and the message the design sends. Designers should also consider the invention’s visual hierarchy, utilizing contrast and other design elements to move the viewer’s eye through the content.

Packaging Design

Packaging design is a type of graphic design that focuses on the visual aspects of a product’s packaging. It involves developing the box, bag, container, or another packaging to hold the goods. This type of design is critical because it attracts customers and influences their purchasing decisions. In a crowded market, a well-designed box can help a product stand out on the shelves and get noticed.

How to design your packaging

The graphic designer must consider various variables when designing packaging, including the product’s target demographic, function, and unique selling characteristics. The designer must also consider the packaging’s size and shape and any legal restrictions or labeling laws.

Cereal boxes, bottles, cans, and bags are common package design examples. But these designs frequently include strong visuals, brilliant colors, and eye-catching text to draw the consumer’s attention. As more businesses want to sell their products online and need appealing images for their internet storefronts, online design has grown famous for packaging design in recent years.


Last but not least, UX/UI design is a kaleidoscope of colors and ideas that demands various skills and knowledge. It’s an exciting and ever-changing field that necessitates a constant supply of innovation and technical skills. The process can be as baffling as a Rubik’s Cube at times, requiring solving complicated problems to develop visually appealing and user-friendly designs.

To create a cohesive and attractive design, a UX/UI designer must have a creative spark that sparks ideas and a rainbow of colors and shapes. However, creativity alone is never sufficient. It must be balanced with an awareness of the user’s wants and habits, a delicate dance of empathy and data analysis that enables the designer to develop designs that are not just beautiful but also functional and effective.

A designer must have a sense of adventure and be prepared to experiment with cutting-edge technologies and approaches to sail the turbulent waters of UX/UI design. This necessitates a keen interest in current trends and advancements in the industry and the ability to adapt and learn fast in the face of new problems.

The Design Process

So, what to do actually to start designing? A design process is a step-by-step approach to creating effective graphic design. From the initial research phase to the final launch, the design process is an emotional journey that requires careful planning and attention to detail.

The research phase is the first step, and designers must comprehensively understand the problem they are solving or the product they are creating. Extensive market research, target audience analysis, and obstacle identification are all integral components of this phase.

Brainstorming is the next step in the design process. During this stage, designers immerse themselves in creative exploration and ideation. Mind maps, sketches, and other visualization tools generate vast ideas without limitations or constraints. The goal is to unleash the creative flow and extract as many innovative concepts as possible.

How to think your design process

Sketching is an iterative and captivating process that allows designers to explore their ideas with depth and detail. Sketches serve as a visual blueprint that captures the essence of an idea and serves as a foundation for further refinement. As designers refine their ideas, multiple versions of sketches are created to experiment with different possibilities and approaches.

Mockups or prototypes are also essential to the design process since they allow designers to test and enhance their ideas. Mockups, which can be real or digital, are used to uncover any design defects or weaknesses that must be addressed before proceeding to the final design.

The final phase is production, which involves the actual development of the product. The manufacturing process varies depending on the product, but it often entails creating molds or templates, selecting materials, and assembling the product. Quality control and attention to detail ensure the best quality result.

Tools and Software for Graphic Design

As we can see from all of these sources, graphic design is a multidimensional and sophisticated discipline that necessitates many tools and software to create gorgeous and impactful designs.
Adobe Creative Suite, commonly regarded as industry-standard software, includes a number of vital products, including Photoshop, Illustrator, and InDesign, that provide designers with a wide range of features and capabilities that enable them to create unique designs with ease.

Furthermore, Figma, a web-based collaborative design tool, has recently gained considerable popularity. Its distinctive ability to simultaneously enable multiple designers to work on the same project has become an invaluable tool for teams. Figma offers various advanced features for creating high-fidelity designs, including a vector editor, prototyping tools, and collaboration features. Its asset lies in designing digital products such as websites and mobile apps, making it a vital tool for modern graphic designers.

For those without a design background, web-based graphic design tools like Canva offer an accessible and highly user-friendly platform for quickly creating professional-looking designs. Canva provides a wealth of templates and design elements, enabling small business owners and non-designers to create visually stunning graphics without needing advanced design software or highly specific skills. Its simple drag-and-drop interface and library of pre-made designs make it a popular choice for creating graphics for social media, marketing materials, and other purposes. Not bad at all!

However, choosing the most appropriate tool for a specific project can be an incredibly daunting task, requiring a profound understanding of the design process and each software’s features and capabilities. The selection process demands an eye for detail and technical finesse, which are the key ingredients for producing remarkable designs. The ability to navigate the intricacies of each software’s features is crucial, and this attention to detail separates great designs from merely good ones. So, be careful of that!

Nonetheless, it is vital to acknowledge that the tools and software used by graphic designers are merely one piece of the puzzle. The designer’s creativity, expertise, and passion drive a design to life, creating a visual language that communicates ideas and emotions to the viewer, which is the ultimate goal of any design activity.

That’s the truth: the success of a design lies not only in the tools but also in the talent and dedication of the designer. Passion, here, really rules the game!

Tips for Effective Graphic Design

Creating visually impactful and engaging graphic designs requires a combination of technical mastery, boundless creativity, and an intuitive grasp of fundamental design principles. Along with the general information in this guide, we want to provide you now with the best practices and most valuable tips to elevate your design game. Here they are:

Simplicity reigns supreme in the world of graphic design. Clean, uncluttered designs that distill complex messages into easily digestible nuggets of information are the ones that leave a lasting impact. Make sure to steer clear of extreme elements that may detract from the message and focus on creating a visually pleasing layout that is easy to comprehend.

Contrast is king when creating visual interest and highlighting important information. Use contrasting colors, font sizes, or shapes to make crucial elements stand out and grab your viewer’s attention.

A practical design should be tailored to the target audience’s preferences, needs, and expectations. Keep in mind that the tone and style of a design intended for children will differ from one intended for professionals. Establishing a clear hierarchy within your design allows for easy navigation and ensures that your most important message is conveyed.

Typography plays a pivotal role in the design, so carefully choose your fonts and typefaces to complement your message and target audience.

A color is a mighty tool in the graphic design toolbox. Use it effectively to evoke emotions, convey ideas, and create a visual interest that captures the viewer’s attention. Remember that different colors are perceived differently by different audiences. Besides, proper spacing and layout are also essential to creating compelling designs. White space can make sense of balance and clarity, while improper spacing can create a cluttered and confusing design. So, beware of that!

Additionally, designers should consider the overall layout of the design, ensuring that essential elements are placed in prominent positions and that the design flows logically from one element to the next.

Also, the context in which their design will be used, in addition to their targeted audience, is important. Designs meant for print, for example, may need to be formatted differently from designs intended for digital platforms. These are some more technical intricacies that emerge with experience.

Moreover, they should be aware of the current industry trends and best practices, as these can guide and inspire their designs. To ensure that the design remains relevant and functional for years to come, it is necessary to blend trends with timeless design principles. It is also critical for designers to seek input and iterate on their designs regularly. By testing their designs with a sample audience and making adjustments based on feedback, designers can ensure that their designs effectively communicate their intended message.

Finally, effective graphic design requires a deep understanding of the tools and software used in the industry. By mastering these tools, designers can create designs that are not only visually stunning but also technically sound and optimized for the platform on which they will be displayed. Incorporating these tips and best practices into your design process will enable you to create visually powerful and significant graphic designs that effectively convey your message and engage your target audience.


Are you now ready to communicate your ideas visually? As we’ve seen, graphic design is the best tool for people and companies. The options cover everything from the website and UX/UI design to packaging and branding. The secret to producing visually appealing designs is a solid understanding of color, typography, composition, and hierarchy. Using well-known programs like Adobe Creative Suite, Canva, or Figma, the design process entails research, brainstorming, sketching, and completing the design.

But that’s not all! To make a design impactful, keep it simple, use contrast, and consider the target audience. Are you excited to explore graphic design further? Make the most of the wealth of resources available, from online courses and tutorials to design communities and forums. So why wait? With the right mindset and tools, anyone can unleash creativity and become a skilled graphic designer. Let your imagination run wild, and start designing now!


Robert Sanasi


Robert Sanasi

SaaS Content Writer @ Tekpon

SaaS Writer

Robert Sanasi is a content writer for Tekpon renowned for his profound insights into SEO, Sales, SaaS, and Design. Robert has not only made significant contributions to Tekpon's body of knowledge but has also empowered professionals and enthusiasts with practical insights.
Ana Maria Constantin


Ana Maria Constantin

CMO @ Tekpon
Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.