How to stay ahead in the local SEO game
In this episode of the Tekpon SaaS Podcast, host Cristian Dina introduces Michel Leconte, the CEO and founder of SEOSamba, a marketing automation platform that aims to simplify the complexities of digital marketing by consolidating various tools under one roof.
Michel explains that SEOSamba helps customers manage SEO rankings, execute search engine optimization tactics, and more from a centralized location across multiple websites. The platform also includes tools for review management, social marketing, and more, making it an all-in-one solution for digital marketing needs.
About SeoSamba
Michel identifies complexity as a major issue in digital marketing, highlighting SEO Samba’s ability to facilitate the movement of data across different silos. This functionality allows users to efficiently manage content distribution and engagement across multiple channels, such as social media and email newsletters, thereby alleviating the common challenges of fragmented digital marketing efforts.
The ideal customers for SEOSamba include marketing agencies, small businesses, and multi-location enterprises. Michel explains that agencies can white label the platform to offer SEO Samba’s features under their own brand, while small businesses can benefit from an enterprise-level system at a cost-effective price.
The platform also supports multi-location businesses, offering flexibility with a cloud marketing hub and customizable front-end solutions. SEOToaster, an open-source front-end option, can be integrated with or operated independently from the marketing OS, allowing users to harness customized digital marketing solutions.
SEOSamba’s origin story dates back to Michel’s early days in IT, where he recognized the challenges of replicating SEO success in new markets. The platform was born from a desire to address the execution side of SEO challenges, leading to its evolution into a comprehensive digital marketing tool set. As for go-to-market strategies, Michel emphasizes the importance of diversifying channels, building brand presence, and leveraging remarketing while acknowledging the challenges posed by saturated digital marketing spaces like Google Ads.
Looking toward the future, Michel discusses the growing impact of AI on the SEO landscape. He notes that AI’s role in search results and content generation is becoming more prominent, and SEOSamba integrates AI to efficiently create and distribute content, manage social marketing, and respond to reviews. The platform’s integration of AI in product descriptions and other areas enhances marketers’ efficiency and effectiveness.
Michel concludes by expressing his enthusiasm for the technological advancements in marketing, particularly the integration of AI, and invites listeners to reach out to SEOSamba for support with digital marketing challenges. The episode underscores SEOSamba’s commitment to providing comprehensive, flexible, and customer-centric digital marketing solutions.
