MonsterInsights

Reviewed by Maria
Updated July 12th, 2021

Tekpon Score

8.8

Users Score

7.5

MonsterInsights Review

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If you want to add Google Analytics to your WordPress site, I think we’ve got the perfect tool. MonsterInsights is a plugin that allows you to add and manage your WordPress website’s Google Analytics services. I’ll show you in this review how you can use MonsterInsights, and I’ll go deeper into the functionality of MonsterInsights to show you how easy you can track your website.

UI/UX

8.5

Ease of use

9.0

Value for Money

8.5

Features

9.0

Customer Support

9.0
Pricing Details

Starting from: $199/year

Pricing Model: Subscription

No free trial

Yes, has free version

PROs
  • Easy to use
  • Customization options
  • Simple UI
  • No third-party accounts
  • Import/Export reports
CONs
  • Limited Free version
  • Expensive
Best for
  • StartUps
  • Freelancers
  • Small business
  • Medium business
Deployment
  • Cloud, SaaS, Web-Based
Alternatives

MonsterInsights – Digital analytics plugin

Another monster in our reviews? It looks like it. MonsterInsights is a WordPress plugin, one of the most popular, if I may say, after reading people’s reviews. This WordPress plugin brings Google tracking service right to your dashboard and eases the process of connecting to your audience in real-time. Also, analyze your data coming from your website.

In the beginning, the plugin was called Google Analytics for WordPress, and Yoast developed it. In 2016, the creator of OptinMonster, yeah, that monster of optimization, bought the plugin and added it to their monster collection. Now, let’s get back to our MonsterInsights. Maybe the name tells you something already, and you can guess that this is what this WordPress plugin is doing. Right, is offering you insights over your website by simplifying the process. But, let’s find out what MonsterInsights really is, how you can use it, the features that the tool is offering, and its pricing plans.

What is MonsterInsights?

As I said before, MonsterInsights is a WordPress plugin that allows users to set up Google Analytics right away. You can link your website with Analytics without knowing or using any code. Moreover, you will be able to enable numerous analytics tracking functions on our site in a moment. Probably you are asking why you would need analytics, and that’s a relevant question.

Thus, if you want to understand how your website connects with your audience, how user-friendly it is, or how much time users are spending on your website, you’ll need a tool that will be able to analyze all of this. Based on your analytics data on real-time and strategy, you have bigger chances to grow your website and beat the competition.

Dashboard - Analytics Overview

I bet that many times you wished you had more information about your visitors. You can undoubtedly get valuable insights with Google Analytics, a great instrument that provides essential data about your visitors. However, it can be challenging for users who don’t have the experience to read those metrics. Moreover, It is challenging to know where to start and put this valuable data into proper use.

Why using an analytic plugin?

MonsterInsights helps by presenting this important analytics data all at a glance. It simplifies the process by providing only useful information for you as the website owner and ditching all the rest. It has different tabs that offer the correct data for each question you might have. To sum this up, if you want to double your traffic and sales, get to know how your audience finds you, and the main points of interest, you should definitely opt for this plugin. Do you need more reason to read this and find out what MonsterInsights can really do for you? Challenge accepted!

  • Learn what topics your audience likes – this will help you create better content.
  • Learn how your audience found your website – this will help you design more focused marketing strategies.
  • Track your audience conversion – this will help you to convert more visitors into actual customers.

How to install MonsterInsights?

That’s an effortless step. First, you will need to create a Google Analytics account, if you don’t already have one, before installing the plugin. Once you’ve done this, you can install the MonsterInsights plugin from your WordPress Dashboard. After this step, the plugin will create an “Insights” menu on your WordPress admin, and you can start configuring.

MonsterInsights Install

I hope that everything is clear until here and you are ready to discover why this plugin is a monster of analytics for WordPress users. Or, exactly, what makes this plugin becoming the monster of insights.

MonsterInsights Features

First of all, you have to know that MonsterInsights offers two versions: the free one and the premium one. Based on the plan you will choose, you will have different features; the premium is the version, the more features you’ll have. So now, let’s get through both of them and see what MonsterInsights has for your website.

  • MonsterInsights Lite

Sessions Chart

With this one, you can see all the sessions on your website during the last month. Moreover, you can compare both the total and average numbers with the previous month’s data to have an accurate picture of your strategy and website evolution.

Pageviews Chart

MonsterInsights plugin will show you how many times your visitors viewed your pages. With this data, you can understand what interests them from your website. Also, you can compare the data obtain this month with the data from the previous month to analyze your content.

New vs. Returning Visitors

This feature will help you analyze how many people are returning to your website and how many of the total audience is new ones. You can use this to have a better picture of your conversion rates.

Top 10 Countries

You have the opportunity to see from which country your audience is coming, based on a filter that shows the top 10 countries.

Device Breakdown

Wouldn’t it be great to know what kind of device are your visitors using? Of course, we all know that mobile is more used than other devices, but it will help get accurate data on this topic. 

Top Posts / Page

This will help you to scale your content and see which one is of interest to your audience. For example, you can see how many times a user visited a specific page in the last month and which ones are the most popular. In this way, you can change the content/marketing strategy if something is not working.

MonsterInsights Features Overview

  • MonsterInsights Pro Versions

Besides the features above, MonsterInsights offers a lot more of them for the premium versions. So let’s see what else you can do with this Google Analytics plugin for WordPress.

Publishers Report

Inspect the top landing pages, top exit pages, top outbound links, top affiliate links, your users’ demographics, and the top download links.

Publishers Report

 

eCommerce Report

This report will see the conversion rate, transactions, revenue, average order value, top products, and top conversion sources.

Search Console Report

See the top Google Search Terms, clicks, impressions, the average position of each term, and click-through rate.

Search Console Report

Dimensions Report

Select only the data and time range you want to track in your reports to focus on the relevant information.

Forms Report

Find out how your forms are performing and which one gives you the most conversions.

Forms Report

EU Compliance Addon

If you live in the EU, this is probably one of the most important points from the Monsterinsights review. With this Addon, you can easily implement Google AMP Consent Box, Chrome browser opt-out extension, and other important plugins such as Cookie Notice and CookieBot.

Date Range History

Select the date range that you want to see at every moment. Then, you are not only limited to the last 30 days anymore.

Engagement Tracking

This feature allows you to track or ignore users who are logged in. Also, MonsterInsights is clever enough to ignore certain user roles such as Administrator and Editor.

File Downloads

Track your file downloads. Find out who is downloading your files and from which pages.

Enhanced Link Tracking

 If you have more than one link pointing to the same page, this feature tells you which one is performing the best, so you can focus your efforts on that one.

Affiliate Links

Get important metrics about your affiliate links. Track every time visitors are clicking your affiliate links so that you can optimize your campaigns.

Ads Addon

 Using the “Ads” Addon, you can track every time your banners are clicked so you can optimize the positioning of those and increase your overall revenue.

Performance Addon

If you run a successful website, you might end up reaching the Google Analytics processing limits. This Addon gives you the ability to make sample rate and site speed sample rate adjustments.

Google AMP Addon

The AMP versions of your pages increase the loading speed of your mobile pages. But, unfortunately, sometimes it comes to the cost of producing wrong analytics. With this Addon, you can properly track the AMP versions of your pages and correct those misalignments.

FB Instant Articles

FB Instant Articles follow a similar philosophy to the AMP pages, and like them, have analytics issues that make them display inaccurate data. This addon corrects those problems so you can completely rely on that information.

Author Tracking

If you have several authors, this feature will come in handy. You will obtain metrics about who well your contributors are performing: Who is the most popular? How many page views are you getting?

Logged-in User Tracking

Find out how your logged-in users are behaving: Which pages are they visiting? At what time? From which links?

Category / Tags Tracking

Using the “Custom Dimensions” Addon, you can discover which categories and tags are the most popular and have the most page views, so you create most articles targetting those taxonomies.

SEO Score Tracking

Using the “Custom Dimensions” Addon, you can track the SEO Score of your site’s different pages over time.

MonsterInsights Pricing & Plans

The good news is that MonsterInsights offers a free version with basic features included. On the other hand, if you want to benefit from everything that this tool can offer, you should opt for a premium subscription. This premium subscription is divided into three solutions:

  • Agency – for marketing and web development agencies to speed up their flow.
  • Pro – for eCommerce sites and businesses who want huge results fast.
  • Plus – for small businesses and publishers who want to do more

Starting From: $199/year

Pricing Model: Subscription

Free Trial: No Free Trial

There is a free version available: MonsterInsights Lite. It has no limit as the trial is free forever.

MonsterInsights Integrations

MonsterInsights can be integrated with some of the best WordPress plugins. It fully integrates with WooCommerce, MemberPress, Easy Digital Downloads, and LifterLMS and tracks their performance in just a single click.

MonsterInsights Integrations

MonsterInsights Alternatives

Are you still looking for the best WordPress analytics plugin? For your business to be successful and have the big picture of what is happening behind your website, you’ll definitely need some help. In this review, I wanted to show you one of the solutions, MonsterInsights, which may or may not be the one for you. You probably know that Google Analytics is one of the best tracking solutions, but not the only one. And some people would want something much easier than Google Analytics.

No more talking. Let’s see what other alternatives do you have on the market, other than MonsterInsights.

  • ExactMetrics
  • Matomo Analytics
  • Google Analytics
  • Heap

If you want to learn more about each one and optimize your decision, go to our dedicated page for MonsterInsights competitors to put them face to face.

MonsterInsights Review Conclusion

At the end of this review, I hope that we both understand the necessity of a tool that can make a complete analysis of your website.  MonsterInsights is more than a plugin for integrating Google Analytics in your WordPress. This tool allows you to understand better your visitor’s behavior and what kind of content is engaging or even helps you increase your website traffic. MonsterInsights is easier to use than Google Analytics, and it’s a great tool for you to start growing your email list. Moreover, this WordPress plugin offers a great variety of features that will help you touch your goals. It’s true; maybe the price may be a little bit expensive, but I think it’s worth the money for what is capable of doing for your business.

Why don’t you give it a try and let us know how it works by writing your own review?