Category SEO
Reviewed by Ana
Updated May 18th, ’22
Tekpon Score

Semrush Review

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SEMrush SEO tool is one of the best all-in-one search tools for keyword research, rank tracking, and competitive analysis. The software includes 40+ tools and reports to support SEO, content marketing, market research, advertising, Social Media Management & Search Engine Reputation management.

Ease of use
Value for Money
Customer Support
Pricing Details

Starting from: $199,95 per month

Pricing Model: Subscription

Yes, has free trial

Yes, has free version

  • It is generally easy to use
  • Extensive keyword research tool & domain analytics
  • Backlink tracking
  • Excellent tools & data for link analysis
  • Provides CRM-style information about Visitors
  • New features added all the time
  • Only one user/subscription
  • Mainly focusing on US traffic
  • A bit pricy compared to its competitors
Best for
  • StartUps
  • Freelancers
  • Large enterprises
  • Medium business
  • Small business
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows

In this Semrush review, we will discover together why it is the one-stop solution for all SEO needs.

Nowadays, marketing should be the heart of all successful businesses. The engine that drives leads to your company and the better your SEO and SEM strategy is, the better your marketing department will perform.

In conclusion, it is easy to understand the importance of an excellent SEO research audit tool. It will help you better understand your potential customers, the market you are in and have an overview of what your competitors are doing.

Semrush SEO software is one of those tools that you need to use daily. It’s the go-to software for keyword research, backlink analytics, discover profitable keywords, and make a complete competitive analysis.

In this honest Semrush review, you will find the answer to questions like:

  • What is Semrush?
  • Is Semrush any good?
  • What is Semrush used for?
  • Is Semrush worth it?

And many more.

Now let’s move on with our Sem Rush review and dive into all the features, use-cases, and pricing plans. Furthermore, we will discover together why it is the one-stop solution for all your SEO needs.

What is Semrush?

A very simplified answer would be that Semrush is a tool that will help you optimize your website for search engines. However, the story of Semrush starts back in 2008. That’s when the founder, Oleg Shchegolev, had a vision. He was dreaming of creating the best online visibility management and content marketing SaaS platform.

What is Semrush - Review by Tekpon

Today, over a decade later, the SaaS platform helps over 7 million users worldwide deliver excellent results and step up their marketing strategies.

Moreover, you can easily see the growth if you take a look at the Semrush tools. There are 48 SEO tools available in this all-in-one online marketing platform.

Is Semrush any good?

Semrush is a complete solution that empowers you with crucial information you’ll need for a successful SEO project. Not only does it give you a super-easy checklist of how to improve your on-page SEO, but it also comes with a great CRM style for building backlinks.

Furthermore, another remarkable Semrush feature is that you can track keyword positions in all the major search engines based on geographical location. For example, if you want to target a specific country like the US or Australia, simply use this feature to see how your competitors are ranking in that particular country.

What does SEM Rush do?

First, this SEO software lets you do keyword research, keep track of keyword ranking & check inbound links. Second, it helps you check competitor ranks and, most significantly, do a complete SEO audit of your site.

Ok, but how to use Semrush? It’s important to know that, just as any other software on the market, Semrush has a learning curve. However, once you start using it, you will see that keyword research feels like a breeze.

To conclude, Semrush will help you find all the keywords for which a website on the internet is ranking. It also gives you more details regarding the specific keywords, related keywords, CPC, etc.

Where does Semrush get its data?

Semrush Stats and Facts

First, the SEO & SEM platform has its machine learning algorithms and trusted data providers. Second, they use different methods for gathering various types of information & only use the most up-to-date data sources that they always clean through proprietary methods. Sounds vague? Let’s put it in numbers:

  • the SEO platform has a keyword database that now exceeds 20 billion
  • they gather Google’s actual search results pages for the most popular 500 million keywords and then collect information about the top 100 positioned websites
  • the database for Semrush Traffic Analytics and Market Explorer comes from a panel of over 200 million real Internet users in over 190 countries and regions
  • Semrush Traffic Analytics tool records daily over 1 billion events & 500TB of raw data that is anonymized, tested & cleaned
  • the Semrush backlink crawler navigates through over 17.3 billion pages every day to add new links to the database
  • the Google Ads, Google Display Network, and Google Shopping databases contain 310M total ads, 5.2M total advertisers. Moreover, they gather historical data from January 2012 to the present day
  • using the Public API of Facebook, Twitter, Instagram, YouTube, and Pinterest, they collect public information. For example, you have access to data such as likes, number of followers, hashtags, video views, number of comments, retweets, and so on

What is Semrush used for?

  • Easy & complete organic research
  • Monitor changes
  • Get relevant backlinks
  • Increase social media presence
  • Analyze multiple websites
  • Easy traffic analytics
  • Site Audit
  • On-page SEO guidance
  • Easy comparison and CPC map

Therefore, to better understand what is SEO Semrush, let’s move forward with our review and study the handful of features this platform has.

Semrush Features

What makes the platform famous are the 40+ SEO tools and reports. They will empower you with the best solutions for your digital marketing challenges.

To sum up, Semrush is giving you a lot of information, which you can use to:

  • first, create new web content that is promising to attract traffic
  • next, identify link-building opportunities
  • finally, refine technical aspects of your site content so that it performs better in search ranking

Semrush Features

For example, Semrush gives you keyword suggestions that you can use as the starting point for a new blog post that will likely perform great in search results.

Likewise, it will tell you how hard it will be to rank for specific search phrases. Accordingly, it also suggests websites that are worth approaching for backlinks.

Moreover, it helps you perform an SEO audit on your website. This tool will show any technical improvements you can make to help you achieve better positioning in SERP.

Well, it is pretty impressive. However, this SaaS platform has numerous other features to help you improve your site’s position in search results.

Here is an overview of all Semrush features:

  • Keyword Overview
  • Organic Research
  • Keyword Magic Tool
  • Keyword Gap
  • Keyword Manager
  • Organic Traffic Insights

  • Site Audit
  • On-Page SEO Checker
  • Log File Analyzer

  • Traffic Analytics
  • Organic Research
  • Advertising Research
  • Brand Monitoring
  • Social Media Tracking

  • Topic Research
  • Marketing Calendar
  • SEO Content Template
  • SEO Writing Assistant
  • Brand Monitoring
  • Post Tracking
  • Content Audit

  • Listing Management
  • Position Tracking
  • On-Page SEO Checker
  • Social Media Toolkit

  • Position Tracking
  • Sensor
  • Ranks

  • Social Media Poster
  • Social Media Ads

  • Backlink Audit Tool
  • Backlink Analytics
  • Backlink Gap
  • Bulk Backlink Analysis
  • Link Building Tool

  • Organic Research
  • Keyword Gap
  • Backlink Analytics
  • Backlink Gap
  • My Reports

  • Topic Research
  • Content Marketplace
  • Social Media Poster

  • SEO Content Template
  • SEO Writing Assistant

  • Content Audit
  • Post Tracking

  • Market Explorer
  • Traffic Analytics

  • Keyword Magic Tool
  • Advertising Research
  • Display Advertising
  • PLA Advertising

  • Brand Monitoring
  • Post Tracking
  • Social Media Tracker

  • Keyword Magic Tool
  • Keyword Manager
  • Keyword Gap
  • PPC Keyword Tool

  • Display Advertising
  • On-Page SEO Checker
  • SEO Writing Assistant

As you can see, Semrush offers a comprehensive package of features and tools that will help to enhance your website performance. Now, we will talk about how to use Semrush and its toolkit in detail.

Semrush Keyword Research

Semrush is super helpful for keyword research. It will help you establish how many people are searching for a particular keyword, how difficult it is to rank, see who is already ranking for that keyword, and get suggestions for similar keywords.

The Semrush Keyword Difficulty will show you how difficult it is to rank an article for that particular keyword. The smaller the keyword difficulty (KD), the easiest it is to rank well for it.

Semrush Keyword Research makes discovering keyword opportunities feel like a breeze. All you have to do is enter a keyword, and it will generate a massive list of related search terms with the following information:

  • Volume: Total number of users who searches for the same keyword
  • KD: the shortcut for Keyword Difficulty
  • Com: Competition of that keyword
  • Trend: how searches evolved for that keyword
  • Target cost-per-click: the approximate bid value for that keyword
  • SERP features: the top 10 websites ranking for it

And other information.

It feels like magic, isn’t it? Well, that’s precisely how they named this feature – Semrush Keyword Magic Tool.

Semrush Keyword Magic Tool

Equally important, the features mentioned above are the broad match, phrase match, and exact match keywords reports. Furthermore, Semrush organizes the keywords into categories, making it easier for you to focus your research.

The Semrush Keyword Magic tool helps find all the key information you need to determine which keywords to use for your SEO project.

On-page SEO

The On-page SEO tools are other hugely useful components of Semrush. A single site audit can reveal many SEO changes you can make on the target site to improve the ranking significantly.

You can find errors that are hurting your search engine ranking like:

  • Duplicate Content
  • Crawl Errors
  • SSL problems
  • Missing headers
  • Broken links
  • txt analysis
  • HTTPS health
  • Orphaned pages
  • Htaccess analysis
  • Slow-loading content, etc.

You don’t need to have your SEO audit checklist, as SEMrush will analyze all of them for you.

Semrush Site Audit

The Semrush Site Audit tool scans your entire website and puts on the table tips for enhancing each page. Moreover, it not only shows what to do but also why & how to do it. A ‘Why should I do this?’ link is present for each suggestion. You can learn the SEO basics by reading these tips.

Semrush Site Audit

We particularly like SEMrush’s on-page SEO checker. It sends the Semrush bot to scan your entire website and generate actionable tips for each page’s refinement.

These can include suggestions on:

  • Which keywords to add or where you overused one
  • Providing ALT attributes to broken images
  • Steps for making a page appear as a Google ‘featured snippet’
  • How to improve meta tags & meta description
  • Which websites to approach for backlinks
  • Length of content
  • internal linking strategies

And much more.

Additionally, you can set the site audit to run periodically so that SEMrush sends you audit reports directly to your inbox. Equally important, you can run Semrush Site Audit separately for desktop or mobile.

Competitor SEO Analysis

Wondering why Competitor Analysis is so vital for growing your business? Let’s put it like this: it’s hard to gain traction without knowing what to do & what works best in your industry. Semrush Competitor SEO Analysis does that for you. It will show you how your competitors are driving traffic.

Of course, you will have to know who your competitors are to do all this.

Whenever you are doing any competitor site research, the starting point is to see all the essential data. You can do this by entering the competitors’ domain name right under the Domain Overview section. Here you will discover the amount of organic & paid traffic, organic traffic gap, referring domains, backlinks, top organic keywords, etc.

Subsequently, you can start digging deeper into any metrics.

Traffic Analytics feature

For example, using the Traffic Analytics feature, it’s similar to having access to their Google Analytics account.  You get data like unique visitors, traffic sources, page views, bounce rate, and many more. Gather all the insights from all your competitors, analyze them, and, finally, build your growth strategy. Moreover, you can display any site’s mobile analytics to gain insights into traffic data and mobile rankings.

Furthermore, you can research all the keywords your competitors use, the position changes, trends data, and much more. For this, use the Semrush Organic research feature.

Semrush Keyword Gap Analysis

Keyword Gap Feature

This is another excellent tool of Semrush. It will help you identify the common keywords your competitors are using. Why is this important & useful? Because it saves time for researching new content marketing ideas or angles. Using these reports, you will identify the SEO opportunities and unveil some quick wins.

Equally important is the Backlink Gap tool. Similar to the previously mentioned tool, it will offer a starting point for building quality backlinks with ease. By seeing the common backlinks your competitors are getting, you save the time spent on researching.

Rank Tracking

Semrush’s Rank Tracking tools tell you how well your site ranks over time for your selection of keywords, both globally or locally. Moreover, they make it easy to identify any essential positive or negative movements in your organic search rankings.

Using this tool feels like a breeze. Simply go to the Position Tracking section, and enter the domain name and the keywords you want to track. While the report generated might seem overwhelming and hard to read at first, the insights are handy.

Position Tracking Feature

As more information flows through Semrush, the data you see changes as well. First, Semrush automatically searches for the keywords you entered daily. Second, it records your SERP ranking for each keyword. Finally, it summarizes everything in a report.

As a plus, you can subscribe to regular email updates to monitor your ranking.

Besides, Semrush records the frequent changes to Google’s search algorithm.

What is SemRush rank?

It is a super helpful feature, as you will always stay up to date with precisely what changed.

Why are backlinks essential for a website? A good backlinks structure drives traffic from other websites, enhances the search results’ performance, and search engines prioritize websites with top-notch inbound links.

Semrush link-building toolkit is perfectly designed to help you with all of the above.

First, the Link Building Tool analyzes the content on your website, requests the keywords you want to rank for, and comes with a list of suggested websites that you can approach.

Semrush Link Building Tool

Second, the Backlinks Audit tool helps you search all the inbound links to a specific domain name. Here you can visualize the anchor text used, domain distribution, and info on backlinks’ IP addresses.

Third, the Backlink Audit tool will help you improve the health of your backlinks structure. It points out potential toxic links or the ones that it considers as spam. After, you can review the list and upload it to Google as a “disavow” file. By doing so, you avoid being penalized by Google and escalate your search rankings.

Finally, the Sem rush Backlink Gap tool will show you the common backlinks of your competitors. It saves you time as you get a list of relevant backlinks for your website.

Content Marketing Toolkit

In this toolkit, you’ll get all the features you need to create highly SEO-optimized content for your website. Indeed, Semrush SEO does more than just keyword research. If you opt for the Guru Pricing plan or higher, you will also get a complete content marketing tools suite.

With the content marketing tools, you can:

SEO Topic Research

It is a handy tool for identifying new topics to add to your website. In the “cards” view, you can outline what content needs to be present, alongside subtopics, attributes of best-ranking articles, and more.

Brand Monitoring

Whenever your brand or competitor brands are mentioned on the internet, you get email alerts. All you have to do is set all the terms for Semrush to monitor. Moreover, it will search for the mentions that didn’t link to your website. As a result, you can reach out to them and gain more backlinks.

Content Audit

Simply enter any URL & Semrush will generate metrics, backlinks & social shares. Furthermore, the Semrush Content Analyzer tool makes auditing your existing content from an SEO point of view easy peasy.

SEO Content Template

Use this tool to create better SEO content from the start. All you have to do is enter your target keyword. Semrush will generate custom SEO guidelines based on the top 10 websites ranking on the same keyword. The SEO Content Template will contain:

  • Custom SEO recommendations: semantically related keywords, relevant backlinks suggestion, best readability score, suggested content length;
  • A reminder of Basic SEO Tips;
  • An analysis of how the top 10 websites use your keywords.

Semrush SEO writing Assistant

Semrush SEO Writing Assistant

This feature of Semrush is one of our favorites. It will help you write SEO-friendly & original content. Semrush SEO Writing Assistant comes built-in in into the platform, like a Google Docs Add-on or a WordPress Plugin. To sum up, regardless of where & how you will use it, it will help you to:

  • Write optimized content for SERP, user intent & SE: add related keywords, warning for overused keywords, reminders for Alt attributes, warning for broken links
  • Tips for fine-tuning your content’s readability: Semrush SEO writing assistant algorithm uses the Flesch reading-ease score formula. Based on your top 10 rivals, it will offer suggestions for adjusting the copy’s readability, word count, title optimization, making sure the text is easy to read
  • Always keep your brand’s tone of voice: use Semrush SEO Writing Assistant to ensure that your content keeps the overall brand voice. The Tone of Voice feature uses a machine-learning algorithm & many human-rated pieces of text to establish if your content is casual, neutral, or formal. Moreover, it will show you the most casual & most formal sentences, making it easy to change them to suit the tone of voice

Semrush Pricing

Is Semrush free? If not, how much does Semrush cost? And is there a Semrush Free trial?

We’re sure these are the questions you are asking right now.

SEMrush offers three pricing packages: Pro, Guru, and Business. Also, you can use Semrush for free, but you will get limited access to the tool’s features. The Semrush free account allows you to perform ten requests/day, showing just ten results/reports.

There is also a Semrush free trial available. The Semrush trial is 7-day in length & doesn’t require you to enter card details while signing up.

Starting From: $199,95/month (Monthly Plan)

Pricing Model: Subscription

Free Trial: 7-Days Free Trial for Pro or Guru subscription

Semrush offers a 7-day money back guarantee.

Semrush Integrations

Semrush SEO SaaS Software offers a variety of integrations with other software to help you stay organized.

First, it integrates seamlessly with Google products like Analytics, Search Console, Ads, Google My Business, Google Disavow Tool, Gmail, Docs, Data Studio, Sheets, Google Search, and Calendar Tag Manager.

Second, integrations with all major social networks are available: Facebook, Twitter, Pinterest, LinkedIn, Instagram, and YouTube.

Finally, there are also other integrations available, like:

  • Zapier: integrating Semrush Site Audit with Zapier will automate routines like website maintenance, lead management, reporting, quick site audit;

Semrush Site Audit - Zapier Integration

  • WordPress: you can connect the Semrush SEO Writing Assistant to WordPress to optimize your content as you draft it;
  • Trello: you can automatically send tasks to a Trello board from Site Audit, Content Audit, On-Page SEO Checker, and Topic Research;
  • Majestic: import backlinks from Majestic to Semrush Backlink Audit and add more potential links;
  • DashThis: this integration is available only for SEMrush business subscriptions and with API units available. Keep in mind that you’ll be charged for SEMrush API units every time you gather data;
  • TapClicks: the same as DashThis integration. You will need a Semrush business pricing package and Semrush API units;
  • Databox: you can easily add SEMrush data to your Databox KPI dashboards, monitor your key metrics, and create reports and presentations. For this also, you will need a Business pricing plan and Semrush API units.

Semrush Affiliate Program

Semrush affiliate program is now on the Affiliate Network Impact – by registering to the network, you promote the SEO tool.

The Semrush affiliate program, formerly known as BeRush, offers you rewards at every step. You will get $200 for every subscription sale, $10 for every Semrush trial activation, and $0.01 for every new registration. Once you sign up for BeRush, you can quickly start using your affiliate referral id. In conclusion, simply promote Semrush and earn some serious bucks from their affiliate program.

You can also promote Semrush from the affiliate marketing network ShareASale. It is a new program on ShareASale that comes with last-click attribution to reward you for the immediate impact you have on a user’s decision to buy the SEO software.

The rewards are $200 for every Semrush subscription sale and $10 for every new lead (trial).

This means that when a user you sent purchases a Semrush subscription directly from the Semrush website, you will get a commission for it. You will also earn $10 from every new Semrush trial activation.

Semrush Alternatives

SEMrush alternatives sure have a hard time matching this SEO toolkit. Moreover, Sem Rush has unbeatable features like analytics reports, backlink audit reports, and keyword research toolkit that are simply legendary.

Moreover, this tool offers an ocean of solutions for companies of all scales and sizes. However, these handy features come at a high price.

The Top Semrush Alternatives are:

Review Conclusion

Semrush is an excellent SaaS platform that provides you with a plethora of information you’ll need to improve your search rankings. It is one tool that can cover all your Search Engine Optimization needs. In conclusion, the SEO software is straightforward, easy to understand, and engaging.

Is SEM Rush worth it?

Use Semrush SEO software to get your website on the top results of all SERPs. The site audit tools will offer a checklist of how to improve your technical and on-page SEO. Other features will help you do keyword research, create content, and analyze what your competitors are doing. Moreover, you can also check backlinks’ health & data analytics. Likewise, you get an in-depth analysis of your social media traffic.

As no software is perfect, Semrush also has some disadvantages. First, it can be difficult to understand & a bit overwhelming for beginners. Second, it only provides data from Google. Third, all Semrush pricing packages come with only one user “seat.” Fourth, many key features can be used only as part of a project, which is also limited and based on the pricing package you choose.

To sum up, Semrush is a powerful software. There is no doubt about it. However, it can only give you data and tons of information. You will have to put your creativity at work, analyze, decide, and develop an SEO strategy that will sky-rocket your business.



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