Reviewed by Ana
Updated July 29th, 2021

Tekpon Score


Users Score


SemRush Alternatives

Share on


Tekpon Score

Users Score

Reviewed by Maria
Updated July 12th, 2021


Tekpon Score

Users Score

Reviewed by Ana
Updated July 14th, 2021


Tekpon Score

Users Score

Reviewed by Maria
Updated July 14th, 2021
Best for
  • StartUps
  • Freelancers
  • Large enterprises
  • Medium business
  • Small business
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows

Semrush competes with various SEO software. Before you decide whether Sem Rush is the right SEO tool for your company, we strongly recommend that you look at what features the Semrush competitors are offering.

The Top Semrush Alternatives are:

  • Ahrefs
  • Moz Pro
  • WebCeo
  • SEO Powersuite
  • SpyFu
  • Diib

SEMrush alternatives have tough competition. The SEO SaaS platform has features that both entrepreneurs and marketers love. With their over 40+ tools, it’s hard to decide with one is better.

Semrush SEO software offers an abundance of solutions for its users. However, these beneficial features come at a high price. If you are a freelancer or startup and in need of an affordable all-in-one marketing platform, you might want to consider some of Semrush Alternatives.

The main competitors to Semrush are probably Ahrefs, Moz Pro, and WebCeo. We’ve yet to compare all of them.

Ahrefs vs. SemRush

Ahrefs vs. SEMrush are both very well-known SEO tools, but which is a better choice for your business?

One of the first things we have to mention is obvious: Semrush has been in the industry since 2008. It is more popular than Ahrefs because of the wide range of audiences they serve to with their 40+ SEO Tools.

It probably won’t surprise anyone that Ahrefs is one of the closest competitors to SEMrush. It offers comparable features with some added bonuses.

Which is better Ahrefs vs. Semrush?

What makes Ahrefs a tough Semrush competitor are its deep data analytics & frequent updates. Moreover, when you are a paying user of Ahrefs, you get access to its SEO community on Facebook & to its knowledge base.

Some of the main differences between the two SEO tools are:

  • SEMrush has more precise keyword difficulty data compared to Ahrefs
  • SEMrush has a complete Competitor Traffic Analysis
  • SEMrush is more affordable at higher pricing
  • Ahrefs has a more detailed backlink analysis tool compared to SEMrush

Pros of Ahrefs:

Pricewise, Ahrefs comes with similar features as Semrush, at a lower cost for lower pricing packages.

Ahrefs is better at the link-building side of things: reporting more metrics and each more accurately than Semrush. The content explorer, site audit, and keyword tracker tools are similar to Semrush. Moreover, Semrush updates its databases frequently and features incredibly high numbers for backlinks and keywords.

Cons of Ahrefs vs. Semrush:

Compared to Semrush, Ahrefs doesn’t include keyword metrics like a trend, SERP features, and competitive density.

Rank tracking in Ahrefs is limited to 500 keywords and updates desktop SERPS every 7 days. It will require you to pay an additional $50/month to get 500 keywords, mobile SERP data, and daily updates. Semrush is better at this, as all the features are available by default.

Semrush vs. Moz

Moz is another all-rounder SEO platform that is well-known in the SEO world. It has earned a place among Semrush alternatives for its extensive set of features like keyword research, competitive analysis, and content marketing. Moreover, their well-known digital marketing blog & Domain Authority scoring system makes them even more known in the industry.

Pros of Moz:

Moz is way easier to navigate than Semrush. Its clear layout makes it a user-friendly option, perfect for beginners and not only and arguably the best compared to Semrush and Ahrefs.

Not necessarily related to the Moz Pro SEO tool, but it offers helpful resources on digital marketing and SEO topics. Moreover, you can get 1 on 1 session with their digital marketing experts to help you improve your on-site SEO. All you have to do is subscribe to one of the Moz Pro pricing plans.

Compared to Ahrefs and Semrush, in Moz, you are allowed two different users even with the basic plan.

Furthermore, the Moz Pro Free trial allows you to test all its features for 30 days. On the other hand, Semrush has only a 7-Day free trial.

Cons of Moz vs. Semrush:

Compared to Semrush, Moz takes a little longer to retrieve data.

The paid advanced features included in Moz pro pricing plans are a little bit dreary compared to Semrush. Moreover, it has fewer technical SEO tools than other Semrush competitors and a limited backlinks database.

Is Moz or Semrush better?

It indeed depends on what you need. If you are at the beginning of your journey in the SEO world, then for sure Moz is the right pick for you. However, suppose you are looking for advanced SEO tools and extensive databases of keywords and backlinks. In that case, you might consider choosing Semrush or other more advanced Semrush Alternatives.

Semrush vs. WebCeo

WebCeo is an SEO cloud-based software that has been around since 2001. When comparing Semrush vs. WebCeo, it’s hard not to mention one of the WebCeo key features – availability in over 20 languages.

It doesn’t have as many as Semrush (40+ SEO Tools) in the matter of features. However, it has an impressive 21 SEO toolkit to help you perform better in search.

Pros of using WebCeo:

First, we have to state the obvious. WebCeo is far more affordable than Semrush. Moreover, WebCeo free trial is available and allows you to test the software for 14 days. It doesn’t require adding card details. On the other hand, Semrush free trial is available for only 7 days, and you will need to add card details.

Second, WebCeo offers a White Label Domain feature. This means that you can configure all its SEO tools on your own domain.

Third, it allows unlimited additional user logins at no extra cost. Semrush, as well as other competitors, let only one seat at the table.

Furthermore, it allows Google Analytics integration, provides Majestic backlink data for free, and allows multi-targeting in Rank Tracker with any plan.

Cons of using WebCeo vs. Semrush:

Compared to Semrush, there is no audience targeting feature available in WebCeo. In terms of User Interface & User Experience, both tools are pretty hard to read for beginners. However, Semrush is a bit more user-friendly than WebCeo.

Similar to Semrush, it assumes that you already know what to do with all the information provided.

You can read our honest review of WebCeo here to make an informed decision.