- High conversion of users
- Integration with many platforms & apps
- Real-time notification
- The API is limited
- Can be expensive
- Not very customizable
Yotpo Review – eCommerce Marketing Platform
Yotpo is the leading tool in eCommerce marketing, and we are not saying this just for a factor to convince you of something, but because tremendous and big brands are using Yotpo. And if you want to verify what I am saying, you can do that by searching for their website.
Or you can put your faith in me, and you will find everything you need to know about Yotpo from this review. Do you want to know how much does Yotpo cost? You are in the right place. You can go now on the pricing page or stay until the end and discover how you can grow your business and what other alternatives you have if this is not your soul-mate tool for your online shop.
What is Yotpo?
As I said before, Yotpo is one of the most used tools by eCommerce stores and retail organizations and a complete marketing cloud. This platform allows your customers to create product reviews and what better marketing strategy for your brand than your own customer’s experience? This benefit will help you build a trustworthy relationship with your future buyers and boost sales.
Hold on; this is not the only thing that this software knows to do; it can build an interactive relationship between brands and customers with loads of structured features like visual marketing, SMS marketing, loyalty, and referrals. This eCommerce marketing platform will offer you outstanding solutions for every campaign or need to approach customers you may want.
Moreover, Yotpo is working as a plug-and-play social solution for eCommerce businesses; it will ease your tasks by collecting and managing data, emails, social media interactions, and many more. To sum up, Yotpo is converting your buyers into regular customers by improving their experience with your brand. So, yeah, it’s not only a tool that allows your customers to write a review and use it for your business to attract more buyers.
Yet, I’ve touched on an exciting topic: customer reviews. Yotpo is transforming your customer content into sales by collecting and leveraging reviews. Feedback is essential, moreover if we are talking about a product or service. Thus, this tool is transforming every purchase into a review with the help of customers’ feedback.
I will tell you later how you can do that, but now I want to detail this topic. Why are customer reviews so important for a business? First of all, this will generate content for your website and lead to future customers that haven’t converted yet. And now you have a chance.
Also, people need to understand the real impact of a review on a product or service. Based on other customer reviews, one can change the way he is buying or what. Based on customer reviews, a business can become trustworthy, and it’s the perfect context to transform simple buyers into regular ones.
back to menu ↑
There are many great things about Yotpo, but for sure, its features beat them all. From this review, let’s find out what features are making Yotpo so appreciated and what else can do for you besides customer reviews.
- Reviews & rating generation
- On-site conversion
- SEO Tools
- Social Media Proof
- Loyalty & Referrals
- SMS Marketing
Each feature is more complex, and I’m going to detail each one of them so that you can have the big picture.
Reviews & rating generation
One of the many things that Yotpo is doing for you is so-called content generation; this tool helps you smartly collect reviews. You can generate reviews so quickly by using in-mail forms and a mobile responsive app. You can turn every purchase into a review.
Moreover, you can generate reviews on-site by motivating people with customizable widgets. The algorithms of Yotpo will distinguish quality traffic which means that the tool will display the right products to the right people to obtain the best reviews. Customers can also rate your products, and future buyers can interact with your actual customers by getting quick and reliable answers about a product.
Yotpo import reviews
Yes, this tool allows you to import your reviews directly into your Yotpo account by creating an import file. Depending on your Yotpo plan, you have a limited number of imports per account.
- The free plan allows you one import.
- The monthly plan allows you five imports.
- With the annual plan, you have unlimited imports, with a minimum of 20 reviews per import.
If you are using one of the platforms’ native reviews solution, you don’t have to create an import file. You import them into your Yotpo account. The platforms’ native review solutions are Shopify, BigCommerce, WooCommerce, Magento, and Volusion.
If you are not using one of these platforms that I’ve mentioned, you can still do this step by using an import file. To create this, you need a spreadsheet app like Excel or Google Sheets. But, you’ll find a very detailed guide on their dedicated support page.
If you are looking to improve your conversion rate on-site, Yotpo offers you the right tools to do this. This eCommerce platform is designed to help you optimize a customer journey on your website to be the most friendly and easy to use as possible so that you don’t lose him. Reviews Widget and Visual UGC Gallery are two of Yotpo assets that help you increase user interactions with your online store and convert this into actual sales. Yotpo is providing you a Conversion Dashboard where you can find key performance metrics. You are getting the big picture of your online shop and your customer journey.
Yes, Yotpo is offering you the necessary SEO tools to optimize your website. But, you have to know that they are available on selected Yotpo plans.
These are the lines of text that appear under every search result, and their purpose is to give customers a hint on what’s on the page. If Google understands the content, these rich snippets can create useful information to help users with specific queries.
Google Seller Ratings
It can be used on all platforms and attached to your Yotpo website rating to AdWords ads and Google Shopping. This benefit will make it easier for future customers to identify highly rated sellers.
Google Product Listing Ads
This option will drive traffic and sales to your shop by showing customers images and details of your products’.
Social Media Proof
There is no better convincing way to gain your customers than combining beautiful photos, videos, and reviews of your products. You can create across your website photos and videos galleries to help customers discover your products, boost brand engagement, and change the way they are buying. Using the Visual UGC asset, you can bring your website’s Instagram experience and inspire other customers.
Moreover, you can also use your customers’ video content to build trust and engagement with possible customers. The combination of texts and visual content is the perfect recipe for gaining your customer trust and making your first choice from your online shop.
Loyalty & Referrals
With this feature, you can build customized programs to engage your existing customers and get new ones. If you know your customers’ actions have the most impact on your sales, you can use them to your advantage and reward them with points that they can use to make a purchase. Yotpo is giving you a flexible reward program by choosing from multiple options.
Besides, you can offer your customers the opportunity to be the voice of your online shop. For every additional referral, you can reward your customers. Make them loyal to your brand, and they will follow you anywhere. If you want to have this feature, make sure you check that it is in the plan you choose.
A good message sent at the right time can do a lot of miracles for your sales. That’s another great thing that this eCommerce platform can do for you. It takes only a moment to start driving ROI by engaging your customers with mobile messages experience. You can create one-on-one personalized conversations with customers based on their behavior. If you want to learn more about SMS marketing campaigns, you can read on their blog how to do it like a pro.
back to menu ↑
Yotpo Pricing & Plans
Yotpo offers both a free trial and an open free plan for everyone who wants to try this eCommerce tool. Also, the free plan has included a set of free features. But for premium versions, you have to pay good money, and again, depending on your needs and options, you’ll have to contact them for pricing.
How much does Yotpo cost?
We can’t say an exact price, but we can say that the free subscription is quite exciting and offers more than other tools. It can be a good start for your business if you want to try out the platform first before committing to a long-time relation with Yotpo. But, after reaching the 500-order level, your business should make the transition to one of their customized plans. For more information about each plan and what you can get, visit our dedicated pricing page and see which plan suits you the best.
Another great thing about Yotpo that you will discover from this review is that you can integrate it with many eCommerce platforms and apps to solve some marketing issues. With all these integrations, you can take your online shop to the next level and start growing your sales.
- You can integrate Yotpo with eCommerce platforms like Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, Shopify, Volusion.
- Social apps like Facebook, Instagram, Twitter, Pinterest,
- Email Marketing tools like Klaviyo, Mailchimp, Omnisend, Hubspot, Listrak, Cordial, and many more.
- Others like Zendesk, Wallmart, AdRoll and so on.
You will find all integrations on their website and what is doing each of them. But now, I want to detail some essential integrations that people are interested in.
Yotpo – Magento integration
It has never been so easy to integrate Yotpo into your Magento store. Over 10,000 Magento stores are using Yotpo, and you can quickly start to collect customer content like reviews, photos, or videos during their journey on the website to improve trust and sales. Yes, it is easy because they offer dashboards where you can access feedback data and insights to help you get the big picture of how your consumer behaves. To sum up, this integration allows you to optimize the website to provide accurate and valuable information for your customers.
Our easy-to-use dashboards provide you with access to feedback data and unprecedented insight into consumer behavior and sentiment, so you can continually optimize your site to provide the most value to customers. Yotpo is compatible with Magento 1 & 2, including the latest 2.2.3 version.
Yotpo – Klaviyo integration
If you want to reach the right people with the right content, you better start using UGC data to create effective email campaigns. Yotpo’s integration with Klaviyo leverages an advanced AI algorithm to identify the best reviews. Analyzing it will automatically extract the best sentences from it and those that have real potential to convert. Once you’ve integrated Yotpo with Klaviyo top highlights from reviews are showcased in an in-mail widget embedded in your Klaviyo email templates.
Is it hard to integrate them? Not at all! Once you’ve set up your Klaviyo Data Feed, you can add Yotpo’s code to your Klaviyo email template, and you’re ready to roll! Moreover, once you’ve set the account, you can choose up to 10 topics to promote in your Klaviyo emails.
Yotpo – Shopify integration
Yotpo is a plug-and-play Shopify app, which means that once you’ve added Yotpo to your Shopify store, you can start collecting reviews in one moment. You can also import existing reviews from other platforms to Yotpo and increase conversion rates and drive more traffic. All you have to do is log in to your Shopify account, go to the App Store, select Yotpo and install it effortlessly.back to menu ↑
If you want another solution, maybe because this one is too expensive for you or is not doing exactly what you need, our duty is to let you know that other tools can compete with Yotpo. When you’re searching for Yotpo, you’ll see that they positioned themselves as an alternative to Loox. If you want to read more about this tool and what it is doing differently, check out our Loox review. Of course, there are many more like:
Yotpo review conclusions
Yotpo is a great tool for companies that can get more reviews from customers and an ideal eCommerce marketing solution for those who want to engage more with their customers, gain new ones, reward their loyalty, and boost sales. As I said before, if you manage to gain their trust and loyalty, they will follow you anywhere.
And here is the difference between a business and a brand. This tool allows your customers to express their experience through written reviews, but they can also use visual content like photos and videos. This could be the best marketing strategy for your online store because people trust other people no matter how much you are trying to attract them. User-generated content is the key to a great business.
Yotpo is also helping you collect information about your customers’ behavior to understand better what they need from you to convert them into regular customers. Moreover, Yotpo offers lots of instruments to make customers’ journey on your website more pleasant and friendly; this will surely grow your conversion rate.
Indeed, it can be expensive for large businesses because you will need for sure a premium subscription, but for small ones or freelancers, the freemium one offers even more than they need at the beginning. It’s all up to you, but when you really want your company to be successful, you have to invest in tools to help you grow.
She likes to be called just Maria, and she's here to serve you the best reviews. To serve, cause in her spare time she's also a pastry chef. That's been said, for Maria, writing about technology is a piece of cake. Maria likes poetry, but unfortunately for this, there is not a tool yet. But for improving your content, there are lots. She is that type of human being that swims against the current and likes to promote quality in everything she does and writes. But she doesn't know how to swim in a Goddamn ocean. We all are ordinary people with everyday needs but different passions. What unites us is the interest in technology and the real desire to help people. And pets.