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Emarsys Reviews

& Product Details

What is Emarsys?

Emarsys is a marketing automation software that helps businesses streamline customer engagement, campaign management, and data collection operations. It provides a unified platform for conducting A/B tests, configuring workflows, and analyzing customer behavior.

Emarsys allows users to create highly engaging email content with its Visual Content Editor, leveraging personalization and ensuring maximum content exposure through sophisticated deliverability tools. The software enables businesses to capture and store customer data, manage loyalty programs, map customer journeys, and generate custom reports.

Emarsys offers features such as multi-channel marketing, geofencing, customer segmentation, lead management, behavioral analytics, and more. With native integrations with leading commerce platforms, the platform empowers digital marketing leaders and business owners to deliver personalized omnichannel experiences, accelerate business outcomes, and achieve measurable results.

It is trusted by over 1,500 companies worldwide and provides capabilities in integrated data management, personalization, marketing automation, cross-channel execution, customer lifecycle management, intelligence and analytics, and omnichannel integrations.

Found in these Categories

Best For

Customer experience and marketing automation platform.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In


  • Website

Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Emarsys does not publicly share its pricing plans. To obtain pricing information, you can request a demo through their website or contact their sales team directly.

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable Branding
  • Customizable Forms
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Real Time Data
  • ROI Tracking
  • Template Management
  • Website Visitors Tracking
  • Lead Generation

Additional Features

  • API
  • Activity Dashboard
  • Activity Tracking
  • Audience Targeting
  • Auto-Responders
  • Behavior Tracking
  • Behavioral Analytics
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Scheduling
  • CRM
  • Customer Database
  • Customer Profiles
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Fields
  • Customizable Templates
  • Data Integration
  • Email Campaign Management
  • Email Distribution
  • Dynamic Content
  • Email Management
  • Email Templates
  • Event Triggered Actions
  • GDPR Compliance
  • Gamification
  • Gift Card Management
  • Image Library
  • Lead Capture
  • List Management
  • Loyalty Cards
  • Loyalty Program
  • Mailing List Management
  • Marketing Automation
  • Membership Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Multiple Data Sources
  • Multivariate Testing
  • Predictive Analytics
  • Predictive Modeling
  • Promotions Management
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

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    eCommerce Software

  • Shopify

    eCommerce Software

  • Jebbit

    Lead Generation Software

  • Attentive

    SMS Marketing Software

  • Zendesk

    Help Desk Software

  • Klarna

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  • Yotpo

    Online Reputation Management Software

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Global Average Score
  • Robust Email Marketing and Automation

    Emarsys is highly praised for its email marketing capabilities, particularly for enterprise-level users with large databases. It allows for detailed segmentation and personalized marketing campaigns.

  • Comprehensive Integration Options

    Users benefit from its ability to integrate seamlessly with other platforms like Magento and Microsoft Dynamics, enhancing data synchronization and marketing functionalities.

  • Ease of Use and Setup

    Many users find the platform easy to navigate and set up, with intuitive user interfaces and drag-and-drop features for building emails and campaigns​.

  • Customer Support

    The platform is noted for providing excellent customer support, helping users maximize their use of the platform.

  • Innovative Features

    Emarsys offers advanced features like A/B testing, campaign management, and lead management which are easy to use and effective in improving digital marketing efforts.

  • Complexity for Smaller Teams

    Some users feel the platform can be overwhelming, particularly for smaller teams or those without deep technical skills. The array of options and settings can sometimes complicate the user experience.

  • Learning Curve

    There is a noted learning curve involved in becoming proficient with Emarsys, requiring significant training and time investment, which might be a hurdle for some businesses​.

  • Cost Considerations

    The pricing of Emarsys is on the higher end, making it less accessible for smaller businesses or those with tighter budgets. For larger organizations, however, the ROI justifies the cost​.

  • Basic Reporting Features

    Despite its many strengths, the platform’s reporting capabilities are seen as basic by some users. They suggest that the analytics could be more detailed and customizable​.

  • Performance Issues

    There have been occasional mentions of slow load times, although these issues seem to have been resolved in recent updates​.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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