Zoho Social Review
Are you looking for a social media management software to take care of your social accounts? If you want to make the best of your online presence, Zoho Social is a social media platform that will help you save time and money. But, let see from this Zoho social media review how you can manage better your social media accounts and what features have to offer to its users.
Ease of use
Value for Money
Starting from: $17/per month
Yes, has free trial
Yes, has free version
- Useful Features
- Easy to use
- Zoho Social CRM integration
- Third-party Integrations
- Schedule feature
- Dashboard Management
- Weak Analytics
- Small business
- Medium business
- Cloud, SaaS, Web-Based
- Desktop - Mac
- Desktop - Windows
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
Zoho Social Media Management
Let’s face it. If you own a business and you’re not on social media, you’re losing some good leads and money. But, on the other hand, no matter their size, more and more companies are growing their online presence through social media accounts. But what can you do when this subject is a stranger to you? You have two variants. Either you hire a social media manager to take care of your brand image. Or start using a social media management platform like Zoho Social.
The last one is ideal if you are at the beginning of your business, and you don’t want to spend too much money. Or if you work in/own an agency and want an easy but helpful solution to manage all your clients’ social media accounts. There is no secret that if you don’t have a least one social media account on one of the platforms, it would be like your business doesn’t exist. So it’s not only a way of leading more customers. But you can create engaging content for them to trust your brand and follow you.
What is Zoho Social?
But let’s see from this review what is capable of Zoho Social and how it can help your business or agency face all the obstacles in the way of an excellent brand account.
As you probably figured out, Zoho Social is a great tool to manage your social media accounts. When I say manage, it involves many actions and instruments that will help you keep them clean and organized and learn how to grow them with some simple Analytics and insights.
Moreover, Zoho Social is a social media dashboard. It offers its users a single interface from where they can manage all their social media accounts, from Facebook, Twitter, Instagram, Linked In, and many more. Of course, some products are targeted to be used only for a single platform, yet Zoho Social is designed to connect all the platforms in one clear dashboard from where you can see your actions. However, there is a detail that I have to mention and which makes this tool a great tool to generate leads, is its integration with Zoho CRM.
What is Zoho Social CRM?
This is not another independent product of Zoho. But rather a feature of Zoho Social to integrate with another of their product, Zoho CRM. As a marketing or sales team, you can engage with prospects and generate leads from social media. You have to know that every interaction on social media is an opportunity. You can convert people from followers into actual customers. From the software dashboard, you can set some actions for people who are interacting with your accounts.
Moreover, everyone who has engaged with your brand is called a Connection. You can make them part of your CRM by adding them as contacts. You can identify and segment your connections based on their CRM status. View CRM details, track associated potentials, and add notes for each Connection. Plus, with this integration, you can better understand what social platforms can bring you more revenue.
Thus, a Social CRM is a customer relationship management software that can integrate with your social media accounts. In our case, connect Zoho Social with Zoho CRM. This will help your teams use social media insights and generate more leads for your business. Plus, it is working differently rather than traditional CRM software. It will help you to understand your followers’ behavior and deliver them what they need to become your customers in the end.
How does Zoho social work?
The first thing you have to know when signing up is that they offer you a 15-days free trial of a premium plan. Then, after the free trial ends, you can choose to upgrade your subscription or even to downgrade to their free version. Yet, you have to know that this free version is poor in features, and if you are an agency or a medium business, it won’t be useful.
After signing in, you have to set up a brand. A brand is your company’s name. And this brand includes several social media channels, like a Facebook page, Facebook group, Twitter, Instagram, Google My Business, LinkedIn Company page & profile. All of these settings are on a simple, clean dashboard. After that, you’ll be able to see all the data extracted from these social channels, like the number of followers, posts, engagement. Then, you’re ready to make your first post with Zoho Social or even to schedule it.
Zoho Social Features
If you’re wondering what makes a social media management tool a great platform to invest in, the answer stays in its features. Depending on what features Zoho Social offers, you can say if it fits your business model. Or not. Yet, I think that offers some great features that will make your social media manager’s life much better. Thus, let’s see what benefits come with this social media management software:
This feature transforms Zoho Social into a powerful media publishing instrument for your business. What can you wish for other than saving time? With this feature, your team can schedule in advance your brand posts on all your social channels. Of course, users have the possibility of choosing from an array of scheduling features. Basically, all the publishing instruments you need are in one tool. Now, let’s see what other things you can do with Zoho Social:
What is great about Zoho Social, but it’s not the only tool that offers this, is that you can make an editorial/social media calendar and choose when to publish. Do you want it now? Great, create a new post and let it go! Yet, if you want to schedule a post in advance for a week, let’s say you can do it with the publish feature. Moreover, you can choose to publish on multiple accounts.
About that social media calendar,, you can visualize all your content in a nice calendar, organized for days and hours. If you want to move one of the posts for another day, you can do that with drag-n-drop.
Moreover, if you are working with other people in your social media department, Zoho Social has some instruments to ease your workflow team. For example, a content writer is creating the post, and after that, it can go to approval. Once the post is approved, it will be posted or schedule. Plus, you have the possibility to work on drafts if you have some ideas and you don’t want to be lost. Also, Zoho Social offers Custom Queues. For example, you can set unique publishing time-slots for each day of the week so your team never has to worry about scheduling overlaps.
And the great thing about publishing is that you can do that with Zoho Social from wherever you are. They offer apps for both Android and iOs.
When working with multiple accounts, even if they are your business accounts or your clients, you need some powerful tools to monitor everything that’s going on with them. With the monitor feature, you can be aware of your core keywords, brand hashtags, product reviews, and more. This will help you to discover new leads. Now, let’s see what instruments does Zoho Social offers for you to be on top of your social media accounts:
- Learn how often someone has engaged, and get a snapshot of their profile.
- Like, retweet, or respond directly to engage within the Live Stream tab.
- Discuss with your team before crafting a reply.
- Follow the buzz about your brand with @mentions and keyword search columns.
- Get in-depth tracking for hashtags, page reviews, user profiles, and more.
- Filters for advanced Twitter search, Facebook reviews, GMB questions, and Youtube activities.
- Build and manage Twitter lists of competitors or influencers from one place.
- Add Lead/Contact labels & track engagers with the Zoho CRM integration.
- Send timely replies to requests and messages you receive, with real-time notifications.
- Add and manage contact details like email, phone numbers, and websites for anyone who sends you a message.
- Push any conversation as a support ticket in one click using the Zoho Desk integration.
- View and filter your social connections based on a priority social network.
- Follow recent social updates from connections without switching between tabs.
- Add and view info on all your key Facebook or Twitter connections from one place.
Thus, if you want your social media team to work better together, Zoho Social can be your solution. It is not only a great management tool yet great productivity and collaboration tool that will help your team members work together. Why sharing your campaign ideas on another platform when they can use Zoho Social to discuss, plan, and share their best ideas?
Moreover, each member can have a defined role so that everyone knows who’s doing what. Regarding their role, they’ll have different access to the platform. As I said before, your team members can discuss, post, edit, and share their new ideas about social media campaigns. They don’t need to leave the platform and use email or another tool for brainstorming.
Want to work easily with your clients? Or get fast feedback from them? No worries, they can get involved with Zoho Social, too. Just add them and @mention them whenever you need feedback. This feature will definitely help your team members work better and faster together without losing focus.
Thus, Zoho Social is not only a dashboard where you add all your accounts and start posting on social media. This management platform is rather an all-in-one solution for your business’s social channels. After adding your accounts, posting, and schedule everything you need so that you can save some time, Zoho Social is coming with some Analytics features.
This means that you can see and measure your brand performance. Yes, you can analyze and measure the impact of your campaigns, get useful insights, and track your social media performance. But let’s see what kind of metrics Zoho will give you:
- Posts & Engagement
- Reach & Impresions
Moreover, you can schedule like Zoho Social to generate custom reports. Define your own time-frames for key metrics, and that’s it. The reports will be generated automated at the hour and day you want. Plus, for agencies, the platform can generate branded reports for your clients.
Zoho Social Pricing
Zoho Social is a useful management platform for social media, even if you own a company/brand or an agency. Now that you know almost everything you can do with it, you’re probably asking how much you will pay for this social management platform.
Starting From: $17/month (Monthly Plan)
Pricing Model: Subscription
Free Trial: 15-days
There are some Add-ons available
If you want to discover all Zoho Social Pricing Plans and their costs, you can read more on our dedicated page.
Zoho Social Integrations
To get the best of Zoho Social, there are some integrations available:
- Zoho CRM
- Zoho Desk
- LinkedIn for Business
Zoho Social integration with Zoho CRM
As I’ve mentioned above, Zoho Social can become, through this integration, your own CRM software for social media. With these two products, you can generate more leads for your business from social media. In addition, you have at your disposal all kinds of actions in the platform that offers you new opportunities of generating leads. For example, each person/account interacting with your brand is a Connection; thus, in Zoho, CRM is a new opportunity to convert into a customer. Moreover, you can track your revenues from social media through Zoho so that you can have the big picture of your spent budget and revenue.
Zoho Social integration with Zoho Desk
With Zoho Social and Desk, you can bring the best of your customer service even on social channels. For example, you can respond to messages in real-time, create tickets from social media updates, and work together with your support team to achieve customer satisfaction and loyalty. In addition, you can manage all the messages across social media channels in one chat-style dashboard. If there is an issue opened, you can convert it into tickets right away.
Zoho Social Alternatives
Social Media is part of our lives and businesses. Thus, having at least one social account is mandatory for your company if you want to be present and get to your audience. I hope this Zoho Social review showed you at least the big picture of what this software product can do for your team. Yet, if you’re looking for some alternatives for Zoho Social, let me tell you that there are many competitors in the market. Now, which one fits your business model, only you can say.
- Sprout Social
- See all
Zoho Social Review Conclusions
Purchasing social media management software for your business is a great strategy that I’m supporting. Whether you own a company, or you are a social media marketing agency, or you are a social media manager. You need a platform like this to save you time and money from the budget. Not only will that help you to be every time on top of your social media accounts, but Zoho Social will give you great insights into your audience and content.
Moreover, to automize some of your social media tasks, Zoho offers its users some scheduling features. These will help you to create drafts for posts in advance and let the platform do the rest of the job at the hour and day you want. Besides the general features of a social media management tool, Zoho Social offers analytics and generates reports for you or your clients.
Overall, it is a good product, not the best, but I’m sure you’ll be much better than without a tool like this to help you dive through social media until you reach your audience.