Apollo.io
Apollo.io Pricing
Apollo.io provides a versatile sales platform with a Free plan offering essential tools and 10,000 email credits monthly.
For expanded capabilities, the Basic plan starts at $59/month, with advanced filters and enhanced email limits. The Professional plan at $99/month includes comprehensive reporting and increased limits, while the Organization plan at $149/user/month – Annual Billing Only (minimum 3 users) adds customization and advanced security.
Annual subscriptions yield a 20% saving, making Apollo.io a cost-effective solution for businesses seeking to scale their sales operations with a robust, feature-rich platform.
Apollo.io Plans
Apollo.io Free
- Unlimited Email Credits (10,000/month per account)
- 5 Mobile Credits / month
- 10 Export Credits / month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (1 Intent Topic Limit)
- AI-Assisted Email Writing (10k words monthly limit)
- LinkedIn Extension
- Send 250 Emails/day
- Gmail Extension
- Email Reply & Meeting Tracking
- Outreach & SalesLoft Integration
- CSV Export
- Zapier Integration
- Limited API Access
- Advanced Salesforce & HubSpot Integration (Bi-Directional)
- Conversations (150 minutes recording limit) - Free trial
- Plays (1 Play Limit)
Apollo.io Basic
- Unlimited Email Credits (Min. 10,000/month per account)
- 25 Mobile Credits / month
- 250 Export Credits / month
- Everything in Apollo.io Free plus:
- Select 1,000 Records at a Time
- No Sequence Limit
- Uncapped Sending Limits with SendGrid
- A/B Testing
- Buying Intent (6 Intent Topics Limit)
- AI-Assisted Email Writing (250k words monthly limit)
- Job Changes
- Advanced Filters
- Integration with All Email Providers
- Deals
- Email Open & Click Tracking
- Greenhouse Integration (Pull Only)
- Data Enrichment
Apollo.io Professional
- Unlimited Email Credits (Min. 10,000/month per account)
- 100 Mobile Credits / month
- 1500 Export Credits / month
- Everything in Apollo.io Basic plus:
- Select 5,000 Records at a Time
- Advanced Reports & Dashboards (Pre-Built)
- Buying Intent (6 Intent Topics Limit) & Intent Filters
- AI-Assisted Email Writing (800k words monthly limit)
- Manual Tasks
- Dialer
- Call Recordings
- Advanced Greenhouse Integration (Bi-Directional)
- Conversations (4000 minutes recording limit) - Free trial
- Plays (5 Plays Limit)
Apollo.io Organization
- Unlimited Email Credits (Min. 10,000/month per account)
- 125 Mobile Credits / month
- 2000 Export Credits / month
- Everything in Apollo.io Professional plus:
- Buying Intent (Custom Amount of Intent Topics) & Intent Filters
- AI-Assisted Email Writing (1M words monthly limit)
- Call Transcriptions, International Dialing & Local Presence
- Customizable Reports
- Permission Profiles
- Login with Single Sign-On (SSO)
- Advanced Security Configurations
- Advanced API Access
- Conversations (8000 minutes recording limit) - Free trial
- Plays (300 Plays Limit)
Apollo.io Deals
Apollo.io Free Deals
Apollo.io Coupons
ZoomInfo SalesOS
Amplemarket
Instantly
Salesforce Sales Cloud
HubSpot Sales Hub
Outreach
Table of Contents
Apollo.io Pricing Review: Maximizing ROI in B2B Outreach
Apollo.io is a comprehensive sales engagement and lead generation platform designed for businesses of all sizes, from solo entrepreneurs to large enterprises. With powerful features like AI-driven email writing, automated sequences, and advanced reporting, Apollo.io helps sales teams streamline their outreach and lead management processes.
Below, we will break down the various Apollo.io pricing plans, including the Free version, Basic, Professional, and Organization plans, and what each plan includes.
Apollo.io’s Subscription Tiers
Now, let’s dive into the Apollo.io Pricing plans.
Apollo Free Plan – $0/month
Apollo.io offers a Free Plan designed for individuals or startups looking to explore its features without upfront costs. This plan is suitable for small-scale outreach and basic lead generation efforts. Here’s what you get with the Free Plan:
- Unlimited Email Credits: You can send up to 10,000 emails per month, with a daily limit of 250 emails. This is a great starting point for small businesses testing email campaigns.
- 5 Mobile Credits: These credits allow you to access verified mobile numbers for sales outreach.
- 10 Export Credits: Export up to 10 leads or contacts outside of Apollo, for instance, to a CRM.
- Sequence Automation: Automate up to 2 active email sequences, helping you nurture leads and streamline follow-ups.
- Basic Filters: Simple lead filtering to target prospects.
- AI-Assisted Email Writing: Generate up to 5,000 words of AI-driven email content per month, helping you craft personalized messages at scale.
- Salesforce and HubSpot Integration: Enjoy basic integration to sync data across platforms.
- Conversations: Record up to 150 minutes of calls for review and analysis.
- Track Website Visitors: Track up to 10 unique visitors to your website daily, allowing insight into potential leads showing interest in your products.
Who is it for?
The Free Plan is ideal for solo entrepreneurs, startups, and small businesses that want to dip their toes into sales automation, without committing to a paid plan upfront. This plan provides all the essential tools to get started, but comes with certain limitations in terms of credits and features.
Basic Plan – $59/month per user (billed monthly) or $49/month per user (billed annually)
The Basic Plan is the next step up, designed for teams that require more credits, features, and flexibility to grow their sales efforts. Here’s what’s included in the Basic Plan:
- Unlimited Email Credits: Send a minimum of 10,000 emails per month with no daily sending limits.
- 75 Mobile Credits: Get access to mobile phone numbers for more personalized outreach.
- 1,000 Export Credits: Export more data to CRMs or external platforms.
- Select 10,000 Records at a Time: Ability to select and save larger batches of leads.
- Buying Intent & Intent Filters: Access up to 6 intent topics to target leads based on their buying signals.
- Advanced Filters: Get more granular with your lead searches using advanced filtering options.
- Email Open & Click Tracking: Monitor email performance with open and click tracking to optimize campaigns.
- Salesforce & HubSpot Integration: Advanced bi-directional integration for seamless data sync.
- Job Changes Alerts: Stay updated when leads change jobs, so you can retarget effectively.
- Conversations: Record up to 400 minutes of calls.
- Track Website Visitors: Track up to 100 new visitors per day on your website.
Who is it for?
The Basic Plan is suitable for small to medium-sized businesses that need more robust outreach capabilities, including higher limits on mobile credits and exports. The plan also offers additional features like intent tracking, making it easier for sales teams to identify warm leads and prioritize outreach.
Professional Plan – $99/month per user (billed monthly) or $79/month per user (billed annually)
The Professional Plan is Apollo’s most popular option, offering a significant upgrade in terms of features, limits, and automation for fast-growing sales teams. Here’s what’s included:
- Unlimited Email Credits: As with the Basic Plan, you can send unlimited emails with no daily limits.
- 100 Mobile Credits: Increased access to mobile numbers for outreach.
- 2,000 Export Credits: Export larger quantities of leads into your CRM or other tools.
- No Sequence Limit: Run an unlimited number of automated email sequences to optimize your sales processes.
- Uncapped Sending Limits with SendGrid: Integration with SendGrid for even higher-volume email sending without restrictions.
- Advanced Reports & Dashboards: Access pre-built reports and dashboards for deeper insights into your sales and outreach performance.
- AI-Assisted Email Writing: Generate up to 300,000 words of AI-powered email content monthly, perfect for scaling personalized communication.
- Email Reply & Meeting Tracking: Track not only email opens but also replies and meetings set, allowing for complete funnel tracking.
- Task Manager: Manage tasks within Apollo, streamlining the workflow for your sales team.
- Dialer & Call Recordings: Make calls directly from Apollo, with call recording capabilities.
- Conversations: Record up to 4,000 minutes of calls, ideal for teams that rely on phone conversations with leads.
- Track Website Visitors: Monitor up to 250 new visitors daily to identify potential leads engaging with your website.
Who is it for?
The Professional Plan is perfect for scaling businesses and larger sales teams that need advanced tracking, reporting, and automation tools. With no limits on sequences, higher export credits, and robust analytics, this plan is designed to optimize outreach efficiency and provide greater visibility into performance metrics.
Organization Plan – $149/month per user (billed annually, minimum 3 users)
The Organization Plan is built for large businesses and enterprises with extensive sales operations. It offers the most advanced tools and limits available on Apollo.io. Here’s what’s included:
- 200 Mobile Credits: High-volume access to mobile numbers for outreach.
- 4,000 Export Credits: Larger lead export limits, catering to the needs of bigger teams.
- Buying Intent & Intent Filters: Access up to 12 intent topics, allowing for better targeting of potential buyers.
- AI-Assisted Email Writing: Generate up to 1 million words of AI-driven email content monthly.
- Customizable Reports & Dashboards: Tailor reports to match your business needs and KPIs.
- Call Transcriptions, International Dialing & Local Presence: Advanced call features, including transcription, international dialing, and local presence settings to optimize phone outreach.
- Permission Profiles & Single Sign-On (SSO): Advanced security features like SSO and customizable permission profiles to manage larger teams.
- Track Website Visitors: Track up to 500 new visitors daily to capture more leads engaging with your site.
- Conversations: Record up to 8,000 minutes of calls, ideal for global teams managing a large volume of calls.
Who is it for?
The Organization Plan is designed for large enterprises and Fortune 500 companies that require comprehensive tools to manage sales teams, secure data, and maximize outreach efforts. With advanced security features, international dialing, and highly customizable reports, this plan is tailored for organizations with complex needs and larger-scale sales operations.
Free Trial
Apollo.io offers a 14-day free trial for new users, which includes access to almost all of the features within the selected plan, allowing you to explore its capabilities before committing to a paid plan. During the trial, you get 50 lead credits and 5 mobile credits to test out lead generation and outreach.
The trial version is a great way to familiarize yourself with Apollo.io’s powerful automation, AI-driven tools, and data enrichment features. After the trial, you can choose to upgrade to a paid plan or downgrade to the Free Plan, which remains free forever.
Conclusion
Apollo.io offers a versatile pricing structure, accommodating businesses of all sizes, from startups to large enterprises.
The Free Plan is a good entry point for solo users or startups, while the Basic and Professional Plans provide more flexibility and features for growing businesses. The Organization Plan is designed for enterprises with complex needs, offering advanced security, customizable reporting, and higher limits.
With the added option of a free trial, Apollo.io ensures that you can test the platform to find the best fit for your sales and outreach strategy.
Apollo.io’s pricing ranges from $0 for the Free Plan to $149 per user per month for the Organization Plan. The cost depends on the plan you choose and whether you opt for monthly or annual billing. The Basic Plan starts at $59 per user per month, while the Professional Plan costs $99 per user per month. For enterprises, the Organization Plan offers advanced features at $149 per user per month with a minimum of three users, but discounts apply with annual billing.
Apollo.io offers various monthly pricing options. The Basic Plan is $59 per user per month, the Professional Plan is $99 per user per month, and the Organization Plan costs $149 per user per month, with a minimum of three users. These prices are for monthly billing. Annual billing offers discounts, with the Basic Plan at $49, the Professional Plan at $79, and the Organization Plan at $119 per user per month when billed annually.
Yes, you can use Apollo.io for free with their Free Plan, which offers access to basic features like unlimited email credits, 5 mobile credits, 10 export credits, and sequence automation with up to 2 active sequences. The free version also includes AI-assisted email writing, basic filters, and CRM integrations. While the Free Plan is limited in some aspects, it’s an excellent starting point for small businesses or users looking to test Apollo’s core functionalities.
Apollo.io offers a tiered pricing structure that varies depending on the plan you choose and the billing cycle. You can select from the Free Plan, Basic Plan, Professional Plan, or Organization Plan, each providing different features and limits. Monthly and annual billing options are available, with annual billing offering discounts. You can add more users and purchase extra credits if needed. Plans can be easily upgraded or downgraded based on your business requirements.
Apollo.io’s pricing is competitive and flexible, ranging from $0 for the Free Plan to $149 per user per month for the Organization Plan. The Basic Plan costs $59 per user per month, while the Professional Plan is $99 per user per month when billed monthly. If you opt for annual billing, you can save significantly, with the Basic Plan costing $49 and the Professional Plan at $79 per user per month. For enterprises, the Organization Plan is $119 with annual billing.
Yes, you can cancel your Apollo.io subscription at any time via the billing settings within the app. The cancellation will take effect at the end of your current billing cycle, so you’ll still have access to all features until that period ends. If you upgrade your plan, the changes will take effect immediately. Apollo.io makes it easy to manage your subscription, allowing you to cancel, upgrade, or downgrade according to your business needs.
No, Apollo.io operates on a subscription-based pricing model, meaning it is not available as a one-time payment. You can choose between monthly or annual billing options for the different plans they offer. Each plan is charged per user, and you can adjust the number of users and add-ons as needed. There are no options for lifetime or one-time payments, as the platform provides ongoing updates and support for its services.
Yes, Apollo.io offers a Free Plan that allows users to access several core features, including unlimited email credits, basic CRM integrations, AI-assisted email writing, and limited mobile and export credits. The free version is a great way to get started with the platform and is suitable for small-scale outreach efforts. Although limited compared to the paid plans, the Free Plan still offers valuable tools for lead generation and email automation without any cost.
