HighLevel Reviews for 2025
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What is HighLevel?
HighLevel is an all-in-one marketing and CRM platform tailored for digital agencies, offering tools to capture, nurture, and convert leads through websites, funnels, automated workflows, and multi-channel communication. It centralizes contact management, email, SMS, voice calls, and social messaging within a unified pipeline system that supports appointment scheduling, billing, and automated follow-ups.
The platform integrates a drag‑and‑drop website and funnel builder, survey tools, and blogging features, enabling agencies to launch pages and campaigns without third-party apps. Its workflow engine relies on triggers and actions to automate customer journeys—from lead capture and follow-up to booking and payment—minimizing manual tasks and improving conversion efficiency.
HighLevel also supports white-labeling, letting agencies offer branded desktop apps and resell the platform to clients through sub-accounts. It includes robust AI features like content generation, chatbots, and voice assistants to streamline communication. With built-in analytics, reputation management, and integrations (e.g., Twilio, Mailgun), HighLevel equips agencies to run scalable, automated marketing operations end to end.
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Best For
- StartUps
- Small Business
- Medium Business
HighLevel Pricing
Starter Plan
Unlimited Plan
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HighLevel Features
- Campaign Management
- Contact Management
- Customizable Branding
- Customizable Forms
- Engagement Tracking
- Email Marketing
- Landing Pages/Web Forms
- Lead Management
- Template Management
- Website Visitors Tracking
- Workflow Management
- AI/Machine Learning
- Access Controls/Permissions
- Alerts/Notifications
- Auto-Responders
- Automated Responses
- Mobile Keywords
- Automated Scheduling
- Billing & Invoicing
- CRM
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Tracking
- Client Database
- Confirmation/Reminders
- Contact Database
- Conversion Tracking
- Customizable Fields
- Dashboard
- Data Visualization
- Electronic Signature
- Email Campaign Management
- Email Management
- Group Scheduling
- Interaction Tracking
- Keyword Tracking
- List Management
- MMS
- Marketing Automation
- Mobile Access
- Mobile Coupons
- Multi-Channel Data Collection
- Multi-Location
- Online Booking
- Online Payments
- Performance Metrics
- Polls/Voting
- Quotes/Estimates
- Recurring Appointments
- Reporting/Analytics
- Response Management
- Review Generation
- Review Monitoring
- Room Booking
- Sales Pipeline Management
- Scheduled Messaging
- Scheduling
- Search/Filter
- Sentiment Analysis
- Shortcodes
- Social Media Integration
- Text-to-Win
- Third Party Integrations
- Website Analytics
HighLevel Integrations
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Zoom
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Google Forms
Survey Software
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Shopify
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Stripe
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Microsoft Outlook
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Kixie
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Referrizer
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Printful
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Axero
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Wave
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TikTok for Business
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QuickBooks Online
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Slack
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Shippo
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WooCommerce
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Zapier
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WhatsApp
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Clio
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Google Workspace
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User Sentiment - HighLevel Reviews
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Comprehensive Marketing Suite
Users appreciate HighLevel for its all-in-one marketing suite which includes features like CRM, sales funnels, and email marketing. This integration allows for a smoother workflow and centralized control of marketing tasks.
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Ease of Use
Many reviewers highlight the platform’s user-friendly interface. They find it easy to navigate, which helps in streamlining the execution of marketing campaigns.
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Effective Automation
The automation capabilities of HighLevel are well-regarded. Users note that automation tools for email marketing and lead management significantly reduce manual tasks and improve efficiency.
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Good Customer Support
Several reviews commend HighLevel’s customer service for being responsive and helpful, which enhances the overall user experience.
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Integration Capabilities
The ability to integrate with other tools is another plus. Users find that connecting HighLevel with other software they use makes their workflow more efficient.
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Learning Curve
Some users mention a steep learning curve when first using the software. New users might require some time to fully grasp all the features and how to use them effectively.
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Pricing
There are concerns about the pricing, especially for small businesses or individual users who may find the plans slightly expensive.
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Glitches and Bugs
A few users have reported experiencing glitches and bugs while using the software, though these seem to be infrequent.
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Mobile App Functionality
The mobile app does not have all the functionalities available on the desktop version, which can hinder on-the-go management for some users.
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Reporting Features
Improvement in reporting features could help provide deeper insights into marketing campaigns and results, as some users find the current offerings a bit limited.
Leave a Review
What do you like best about HighLevel
Impressive amount of flexibility & features for a fantastic price. I can customize it for clients on our white-label version at BizBoomBox com and I can share it with other agencies through GHL.buzz . HighLevel has done a great job with this cloud-based product and every day there are enhancements announced. They also listen to their clients for changes. Great company!
What would you improve about HighLevel
The interface on the sub-accounts can be a little overwhelming for clients, but they are improving that as well. Mainly because of the number of features included.
HighLevel Company Details
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HighLevel vs. Similar Products
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Compare Selected SoftwareHighLevel Frequently Asked Questions
To get started with HighLevel:
- Create a free 14‑day trial account via the HighLevel login page.
- Set up a workspace—add contacts, import lists, and build funnels, websites, and pipelines.
- Automate follow-ups using workflows (email, SMS, voice, social-wide).
- Track leads, deals, and metrics in the unified CRM dashboard.
- Scale by adding sub‑accounts (clients), white-labeling, and integrating via API or Zapier.
The intuitive drag‑and‑drop builder and built‑in templates make it easy for beginners and pros alike.
GoHighLevel is perfect for:
- Digital and local marketing agencies managing multiple clients.
- Small businesses needing an all‑in‑one marketing CRM.
- Entrepreneurs looking to build websites, sales funnels, SMS/email campaigns, and automations without stitching tools together.
It combines CRM, scheduling, funnels, reputation management, voice/SMS, and AI-driven workflows—ideal for boosting conversions, efficiency, and revenue.
HighLevel serves as:
- A centralized CRM that tracks every communication channel.
- A funnel and website builder with drag‑and‑drop ease.
- A marketing automation hub sending campaigns via email, SMS, voice, and social media.
- A reputation manager to request and respond to customer reviews.
- A scheduling tool with a built‑in calendar and online booking.
Essentially, it streamlines lead generation, nurturing, and client management—all on one platform.
Yes! HighLevel is beginner‑friendly thanks to:
- Prebuilt templates for funnels, emails, and automations.
- Drag‑and‑drop design tools.
- Daily Q&A sessions, live chat, Zoom support, and 24/7 assistance.
- A supportive community forum with peer-led tutorials.
While deep agency features exist, solo businesses can gradually scale using Starter and Unlimited plans.
HighLevel supports over 60,000 customers, 1.4 million businesses, and connects 622 million leads across the platform. That makes it one of the fastest-growing all-in-one CRM and marketing automation systems for agencies and SMBs.
Yes. HighLevel and GoHighLevel refer to the same platform. While the official domain is gohighlevel.com, the product is often called “HighLevel.” Terms like “GoHighLevel login” and “HighLevel CRM” are interchangeable in search and branding.
HighLevel allows you to:
- Use a white-labeled custom domain for desktop and client portals.
- Host websites/funnels on your own branded URL.
- Purchase and manage domains within the platform or connect external domains.
This makes it ideal for agencies wanting a fully branded experience.
Absolutely. HighLevel includes a full-featured CRM:
- Smart lists, pipelines, and deal tracking.
- Unified inbox for email, SMS, social chats, and calls.
- Automated follow-ups, appointment reminders, and conversion reporting.
- Mobile app for on-the-go lead management.
It’s a powerful CRM built into a broader marketing automation and funnel platform.
HighLevel integrates with:
- Email providers: Gmail, Mailgun.
- SMS/voice: Twilio (LC Phone), A2P 10DLC compliant.
- Social: Facebook, Instagram DMs.
- Scheduling: Google Calendar.
- Zapier for 1,000+ tool connections.
- E-commerce: Stripe, PayPal, Shopify.
- Analytics: Google Analytics, reporting dashboards.
Plus developer API for custom integrations.
HighLevel’s AI Employee suite includes:
- Voice AI – virtual receptionist handling calls/SMS.
- Conversation AI – responds on social, email, chat.
- Workflow AI – builds, explains automations.
- Funnel/Website AI – generates pages/content.
- Reviews AI – auto-replies to reviews.
AI Employee costs a flat rate of $97/month—and that includes unlimited access to all AI components.
At LevelUp Day 2024, HighLevel released 300+ updates including:
- AI Employee suite and GoKollab app.
- Prospecting tools, analytics dashboards, ad manager improvements.
- Conditional elements in email/funnels and mobile-specific optimizations
If you’re comparing:
- HubSpot tends to be more expensive (~$1,500–2,000/mo for full suite) and less agency‑centric.
- ClickFunnels offers funnels but lacks integrated CRM and automations.
- Keap, ActiveCampaign, Kartra may suit smaller setups, but require combining multiple tools.
HighLevel brings everything under one roof at competitive pricing.
About the Authors
Editor
Alina Maria Stan
COO & Co-Founder @ Tekpon
Writer
