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Salesforce Marketing Cloud

Tekpon Score
8.8

Salesforce Marketing Cloud Reviews

& Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud Suite is a marketing platform built on the world’s number one CRM. It allows businesses to automate engagement across every channel, save time and spend, and deliver relevant content across email, mobile, web, and advertising through AI, data, and CRM.

The platform enables marketers to optimize performance with intelligent insights, drive ROI, and maximize spend with unified, AI-driven analytics. Furthermore, the solution offers a customer data platform that builds a real-time single source of truth to personalize every moment.

The Marketing Cloud Suite delivers success with real-time moments for every customer through automated engagement, intelligent segmentation, and real-time activation. The platform also offers personalization, engagement, account engagement, intelligence, loyalty management, and Data Cloud for Marketing.

Customers can unify their messaging and provide consistent, relevant, and timely communications across web, app, email, and human channels. Finally, testing and analysis help businesses understand what resonates with their customers, optimizing experiences.

Found in these Categories

Best For

Innovative Marketing Intelligence Analytics from Salesforce.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Salesforce

  • Located In

    United States

  • Website

    salesforce.com

Starting from:

Custom

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Salesforce Marketing Cloud offers Loyalty Management, Account Engagement, Email, Mobile, Web Marketing, and Advertising solutions. The Data Cloud platform unifies real-time data to create a customer profile. Data Cloud pricing is consumption-based, with starter packages from $108,000/org/year. Pricing for Loyalty Management ranges from $20,000 to $45,000/org/month* and includes Tableau CRM for Loyalty Management from $150/user/month. Pricing for Account Engagement ranges from $1,250 to $15,000/month. Email, Mobile, and Web Marketing pricing range from $400 to custom-priced Enterprise options. Advertising solutions cost from custom pricing to $1,500/month.

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Drag & Drop
  • Data Import/ Export
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Real Time Data
  • ROI Tracking
  • Sales Analytics
  • SMS Marketing
  • Template Management
  • Website Visitors Tracking
  • Workflow Management

Additional Features

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Planning
  • Calendar Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Calendar/Reminder System
  • Campaign Tracking
  • Canned Responses
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Content Library
  • Content Management
  • Configurable Workflow
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Dashboard
  • Customer History
  • Customer Journey Mapping
  • Data Capture and Transfer
  • Customer Segmentation
  • Customer Surveys
  • Data Recovery
  • Customizable Fields
  • Customizable Reports
  • Data Visualization
  • Customizable Templates
  • Customization
  • Document Classification
  • Document Management
  • Dynamic Content
  • Document Storage
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Event-Triggered Actions
  • Email Management
  • Email Monitoring
  • File Management
  • Email Templates
  • Filtering
  • For iPad Devices
  • Forms Management
  • Full-Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Lead Nurturing
  • Lead Qualification
  • Keyword Filtering
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Multi-Account Management
  • Multi-Campaign
  • Mobile Optimized Emails
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Performance Metrics
  • Multi-Channel Marketing
  • Multi-Language
  • Post Scheduling
  • Multivariate Testing
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • Real-Time Analytics
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • Sales Activity Management
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Shared Inboxes
  • Signature Management
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Text Editing
  • Third-Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Whitelisting/Blacklisting
  • eCommerce Management

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4.1
Global Average Score
Score4.14/5
Reviews12,234
  • Comprehensive Features

    Users often praise Salesforce Marketing Cloud for its extensive range of features that cover almost every aspect of digital marketing from email campaigns to social media management and beyond.

  • Integration Capabilities

    The ability to integrate seamlessly with other Salesforce products and a wide range of third-party applications is frequently highlighted as a major benefit.

  • Advanced Analytics and Reporting

    The platform provides powerful analytics tools that help users track and optimize their marketing campaigns effectively.

  • Customization and Scalability

    Many users appreciate the customization options available which allow them to tailor the platform to their specific needs, and its scalability to grow with their business.

  • User Engagement Tools

    The interactive tools for managing customer journeys and engagement are highly rated for their effectiveness in improving customer interactions.

  • Complexity and Usability

    New users often find the platform overwhelming due to its complexity and steep learning curve, suggesting a need for better onboarding and training materials.

  • Cost

    The high cost of Salesforce Marketing Cloud can be a barrier for small to medium businesses, with many users noting that it can be expensive to get the full range of necessary features.

  • Customer Support

    While some users find the support satisfactory, others believe there is room for improvement, especially in terms of response time and the quality of assistance.

  • Technical Glitches

    Users occasionally report bugs and technical issues that can disrupt their marketing efforts, indicating a need for more robust testing and quicker resolution of issues.

  • Email Deliverability Issues

    There are occasional concerns about email deliverability, which is critical for marketing campaigns, pointing to the need for ongoing improvements in this area.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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