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Hootsuite Reviews for 2025

Social Media Marketing and Management Tool.
User Score:
4.1/5

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What is Hootsuite?

Hootsuite is a comprehensive social media management platform that enables users to oversee multiple social networks from a single dashboard. It supports integrations with major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest, allowing for streamlined content creation, scheduling, and publishing across various channels.

Key features of Hootsuite include advanced analytics to measure social media performance, social listening tools to monitor brand mentions and industry trends, and a unified inbox for managing messages and comments. Additionally, it offers AI-driven content creation tools, including an AI caption writer and integration with Canva templates, to enhance efficiency in content development.

The platform is beneficial for businesses aiming to boost their social media presence, engage with audiences effectively, and analyze the impact of their social strategies. Use cases encompass scheduling posts to optimize engagement, monitoring social conversations to maintain brand reputation, and utilizing analytics to inform strategic decisions. Hootsuite’s automation capabilities, such as automated replies and content suggestions, further assist in reducing manual workload and enhancing productivity.

Found in these Categories

Best For

  • StartUps
  • Small Business
  • Medium Business
  • Large Enterprise

Hootsuite Pricing

Starting From:
$ 99 /month, billed annually
Pricing Model: Subscription
Get Started Free
Hootsuite offers three pricing plans: Professional at $99/month for one user and 10 social accounts, Team at $249/month for three users and 20 social accounts, and a customizable Enterprise plan for larger teams and advanced needs. All plans include scheduling, analytics, AI tools, and integrations, with additional add-ons for advanced features. Prices are billed annually, excluding taxes.
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Hootsuite Features

  • Social Media Monitoring
  • Post Scheduling
  • Mobile App
  • Customer Engagement
  • Collaboration Tools
  • Content Management
  • Analytics/Reporting
  • Automated Publishing
  • AB Testing
  • API
  • Access Controls/Permissions
  • Advertising Management
  • Approval Process Control
  • Assignment Management
  • Audience Targeting
  • Automated Scheduling
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Categorization/ Grouping
  • Campaign Planning
  • Campaign Scheduling
  • Chat/Messaging
  • Campaign Tracking
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Content Creation
  • Content Discovery
  • Configurable Alerts
  • Content Library
  • Customer Database
  • Customer Experience Management
  • Content Management
  • Customer History
  • Customer Segmentation
  • Conversion Tracking
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Data Import/ Export
  • Data Security
  • Dashboard
  • Data Visualization
  • Digital Asset Management
  • Drag & Drop
  • Editorial Calendar
  • Employee Advocacy
  • Employee Database
  • Email Alerts
  • Employee Engagement
  • Engagement Tracking
  • Event-Triggered Actions
  • Feedback Management
  • Filtering
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • Lead Engagement
  • Live Chat
  • Multi-Account Management
  • Multi-Campaign
  • Marketing Automation
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Media Library
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Performance Metrics
  • Multi-Language
  • Pre-Approved Content Library
  • Predictive Analytics
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • ROI Tracking
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Role-Based Permissions
  • Search/ Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Survey/Poll Management
  • Social Media Integration
  • Social Performance Management
  • Surveys & Feedback
  • Social Promotion
  • Social Sharing
  • Tag Management
  • Task Management
  • Task Planning
  • Tagging
  • Task Progress Tracking
  • Template Management
  • Text Analysis
  • Trend Analysis
  • User Management
  • User Profiles
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management

User Sentiment - Hootsuite Reviews

4.1/5
Based on 229,203 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Comprehensive Social Media Management

    Hootsuite allows users to manage multiple social media accounts from a single dashboard, streamlining the process of scheduling posts and monitoring engagement.

  • Robust Analytics

    The platform offers detailed analytics and reporting features, helping users track the performance of their social media campaigns and make data-driven decisions.

  • Team Collaboration

    Hootsuite supports team collaboration by allowing multiple users to manage social media accounts, assign tasks, and streamline workflows.

  • App Integrations

    The platform integrates with various third-party apps and services, enhancing its functionality and allowing users to customize their social media management experience.

  • User-Friendly Interface

    Users appreciate Hootsuite’s intuitive and easy-to-navigate interface, simplifying managing social media accounts.

Areas for Improvement
  • Pricing Structure

    Some users find Hootsuite’s pricing to be on the higher side, especially for small businesses or individual users.

  • Limited Features in Lower-Tier Plans

    Certain advanced features are only available in higher-tier plans, which may limit functionality for users on basic plans.

  • Learning Curve

    New users may experience a learning curve when first using the platform, particularly when exploring its more advanced features.

  • Mobile App Limitations

    Some users report that the mobile app lacks certain functionalities on the desktop version, which can affect on-the-go social media management.

  • Customer Support

    While many users have positive experiences, there are instances where users have encountered delays or less satisfactory interactions with customer support.

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Hootsuite Company Details

Company Name

Hootsuite, Inc.

Headquarters

United States

Website

hootsuite.com

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