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Insider Reviews for 2025

A platform for individualized, cross-channel customer experiences
User Score:
4.6/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

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What is Insider?

Insider is a leading Marketing Automation Software focused on delivering personalized, cross-channel customer experiences. Trusted by over 1,200 brands, from startups to enterprises, Insider offers a single platform to connect data across channels, predict customer behavior using AI, and automate tailored cross-channel journeys.

The software empowers marketers to create individualized campaigns based on comprehensive customer insights, enhancing engagement and results at scale. It boasts a unified platform that bridges data across various channels, it facilitates seamless omnichannel customer journeys.

By leveraging AI to forecast customer behavior and automating customized cross-channel journeys, the software equips marketers to craft targeted campaigns that yield scalable outcomes. Supporting over 12 channels, it facilitates seamless, omnichannel customer journeys.

Lastly, its strong mobile marketing features include capabilities such as personalized mobile experiences, innovative apps, and features like WhatsApp Commerce, AMP for Email, and SMS Marketing. Insider’s mobile-focused approach aims to help brands engage users with individualized experiences across various mobile channels.

Found in these Categories

Best For

  • Small Business
  • Medium Business
  • Large Enterprise

Insider Pricing

Starting From: Custom
Pricing Model: Subscription
This tool doesn't have a public shown pricing plan, for more info, get in touch with their sales team.
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Free Version

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Insider Features

  • AB Testing
  • Workflow Management
  • Campaign Management
  • Drag & Drop
  • Data Import/ Export
  • Email Marketing
  • Engagement
  • Targeting
  • Application Attribution
  • Platform Data
  • Customer Profiles
  • Website Personalization
  • Dashboards
  • Optimization
  • Behavioral Targeting
  • Personalized Content
  • Dynamic Segmentation
  • Analysis
  • Audience Segmentation
  • Campaign Analysis
  • Platform
  • Coupons and Promotions
  • Push Notifications
  • Segmentation
  • Platform Basics
  • Journey Optimization
  • Marketing Metrics
  • Personalization
  • AI Predictions
  • Automation
  • Data Integration
  • Cross-Channel
  • Behavioral Tracking
  • Customer Insights
  • Targeting
  • Real-time data
  • User Engagement
  • SMS Marketing
  • Pre-built Templates
  • 360 customer profiles
  • Predict behaviour
  • Visual Product DIcovery
  • Site Search
  • Recommendations

User Sentiment - Insider Reviews

4.6/5
Based on 11,196 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Personalization Capabilities

    Insider is highly regarded for its ability to deliver personalized experiences across channels. Many users appreciate its predictive segmentation, allowing them to target specific customer groups with highly relevant content.

  • Ease of Use

    The platform is intuitive and user-friendly, making it accessible even to teams with limited technical knowledge. Its drag-and-drop functionality for building campaigns is particularly praised.

  • Cross-Channel Engagement

    One of Insider’s key strengths is the ability to manage customer journeys across web, mobile, and email seamlessly, helping businesses drive conversions and enhance user experiences.

  • AI-Powered Insights

    Insider’s use of AI and machine learning helps businesses predict customer behavior and make data-driven decisions. This is valuable for creating tailored customer journeys that improve engagement and ROI.

Areas for Improvement
  • Learning Curve for Advanced Features

    Some users have noted that while basic functionalities are easy to grasp, leveraging the more advanced features requires a steeper learning curve.

  • Price

    For smaller businesses, the cost of using Insider can be a consideration. As the platform offers a robust suite of tools, it may be more suitable for larger companies with bigger marketing budgets.

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Insider Company Details

Company Name

Insider

Headquarters

United Kingdom

Website

useinsider.com

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Insider vs. Similar Products

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Insider Alternatives

Linked Helper 2

Score: 4.5/5

Keap

Score: 4.3/5

Omnisend

Score: 4.6/5

Klaviyo

Score: 4.2/5

OptinMonster

Score: 4.4/5

Drip

Score: 4.5/5

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