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OptinMonster Reviews

& Product Details

What is OptinMonster?

When OptinMonster was released in 2013, it was a simple WordPress plugin. Its main goal was to help businesses or bloggers to optimize conversion rates and grow their email lists. Now that things have evolved, OptinMonster is no longer just a WordPress plugin but a hosted service that any website owner, even if you are using WordPress or others, can add a range of email sign-up forms to their website.

Moreover, another interesting thing about OptinMonster is that it’s using pop-ups but making them more user-friendly. We all know how annoying can pop-ups can be.

To answer the question, OptinMonster is the best lead generation tool. Marketing automation lets you create various optimization campaigns shown to users in different forms like pop-ups, floating bars, fullscreen welcome mats, and many more. Basically, you will find everything you need to start growing your email list, business, and conversion rate and boost sales. As now a hosted service, all forms and content creations or other tasks are done with this tool are kept in one safe place: your account dashboard on the OptinMonster website.

Best For

Convert and Monetize Your Website Traffic.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Retyp, LLC

  • Located In

    United States

  • Website


Starting from:

$16 /month

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Four OptinMonster pricing plans are available - Basic, Plus, Pro, and Growth. The cost starts at $16/per month and goes up to $49. Unfortunately, there is no Free Trial or Free version available.

See OptinMonster Coupons
  • Browser Extension
  • Connections
  • Contact Database
  • Customizable Branding
  • Forms
  • Import/Export
  • Lead Analysis
  • Lead Builder
  • Lead Segmentation
  • Lead Validation
  • Personalization
  • Pipeline Management
  • Reporting & Statistics
  • Templates
  • User, Role, and Access Management

Additional Features

  • Custom Fonts
  • Drag & Drop Builder
  • A/B Testing
  • Third-Party Integrations
  • Device Targeting
  • Lead Sharing
  • Cart & Form Abandonment
  • Multi-Step Campaigns


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OptinMonster is one of the best lead generation and marketing automation tools you can have for your business. This WordPress plugin resolves one of the most common problems a company or individual can have: abandoning visitors. How can you convert them? Why they are leaving and how you can make them come back to your website and make them subscribe and become customers. In this review, I will give you the answers to what OptinMonster will do for us. Moreover, I will translate what this tool can do into truthful information.

OptinMonster Review – lead generation software

Does it sound familiar to you that moment when some visitors leave your website for no reason, or they put some products in their shopping cart and never finalize the process? I bet it isn’t enjoyable, and you will do everything to take them back and convert them into real buyers.

And yes, indeed, social media is growing with each day, but guess what? Email marketing is still working and provides far more stable site traffic and generates more recurring revenue and conversions than any social media strategy or marketing.

Of course, getting a good list of emails can sometimes be time-consuming and challenging. As I said before, for every situation or problem, there is always out there the ideal solution. Today, OptinMonster can be the solution that you have expected. In this review, I will show you how to use OptinMonster to convert abandoning visitors into subscribers. Moreover, OptinMonster can covert them by using pop-ups without annoying users. And many other things that you will want to know before subscribing to one of their plans.

What is OptinMonster? - Review by Tekpon

How to use OptinMonster?

You don’t have to be a geek or a philosopher to use OptinMonster. Thus it is effortless to use. The tool generates more subscribers, leads, and sales from the traffic you already have. He is just using different forms of pop-ups to engage your visitors and make them subscribe or become actual buyers. Moreover, you can customize the template design using a drag-and-drop builder and personalize it based on your audience’s behavior. You need no code for this.

To sum up, this is what you can obtain:

  • Grow Your Email List
  • Reduce Cart Abandonment
  • Increase Sales Conversion

How? With the help of different optimizations instruments like:

  • Lightbox Popups
  • Floating Bars
  • Scroll Boxes
  • Gamified Wheels

  • Page-Level Targeting
  • Exit Intent Detection
  • Geolocation Targeting
  • 100+ Templates

Visual Offer - OptinMonster Features

OptinMonster API

Even WordPress is saying that OptinMonster is their best pop-up and marketing plugin. Who are we to contradict them? OptinMonster uses API Keys to allow you to connect the tool with other platforms. You can create and manage your API Keys by navigating to the My Account > API page.

About the company behind OptinMonster

If you are a site owner, a freelancer, or even a blogger, you probably ask yourself why people leave your website without converting them. And what you can do to change this. We have a solution for that. Not we, but OptinMonster.

OptinMonster is one of the most powerful tools used in online conversion; it is a plugin for WordPress. Moreover, you can create pop-ups to capture emails, advertise an offer or discount. Even convince people, or build a loyal relationship with your customers.

Thus, the final destination for this product is to build for you an email list that can convert users into loyal consumers.

OptinMonster is one of the best lead-generation plugins for WordPress, and they have one goal: to convert abandoning visitors into subscribers and boost your sales!

The team behind OptinMonster realized some years ago, in 2013 precisely, that many businesses struggle to collect emails and convert visitors into customers. Thus, they set a new goal: to build the most powerful tool to help companies grow their base and revenue.

Since its launch, OptinMonster has managed to improve conversions from small businesses to Fortune 500 companies. How can you grow your company base and revenue? With leads, and this is what this tool is doing, generate leads.

OptinMonster differentiated itself from its competition by offering a user-friendly interface and a great list of features and options for your business. The developers of this plugin tried to include everything you will ever need to create powerful opt-in sign-up forms for your email list.

Details of OptinMonster Features

We understand that living in a digital world can be consumptive sometimes, and building your business with a marketing strategy and many optimizations can look complicated. Not when you have the proper tools to do your tasks and even better. The creators of OptinMonster’s goal was to take your pain away by creating personalized pop-ups form and making the conversion process much easier.

One of the main benefits of this software so awesome is its features. So please don’t go anywhere, and let’s discover together how this tool can help you.

  • Drag ‘n’ Drop Builder
  • Campaign Types
  • Campaign Triggers
  • Targeted Campaigns
  • Seamless Integrations
  • Actionable Insights

Since our launch in 2013, we’ve been boosting conversions for thousands of websites, from small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.

OptinMonster Team

  • Drag ‘n’ Drop Builder

OptinMonster came as the perfect solution to replace slow popup maker plugins. The tool is designed to adapt to your marketing workflow and allow you to create custom pop-ups, floating bars, and other high-converting lead generation forms at a glance. Using this drag ‘n’ drop pop-up maker will make your task much easier. This feature allows you to create more attractive and targeted pop-ups designed to deliver the highest conversion rates. In fact, it’s the easiest way to generate leads from your business website.

Therefore, now you easily grow your email list and get more leads with this lead form builder that OptinMonster offers. Do you know what the best part of it is? You don’t have to learn how to code or don’t need to be a good designer to obtain user-friendly pop-ups. Once you’ve decided what form you need, you can start creating them. OptinMonster offers more than 50 templates, and they are categorized based on goals, devices, and categories. Based on your marketing campaign, I’ve mentioned above the opt-in forms you can choose from the dashboard and customize.

“If you have more imagination and think you can do it better, no worries; you can build your own template from scratch without being a developer. Another great thing is that all pop-up templates are mobile responsive to look great on every device.

Yes/No form

Yes/No opt-in forms include two different buttons, simple, right? But these forms are designed based on a psychological phenomenon called The Zeigarnik EffectThis phenomenon was first noticed around the 1900s and described a tendency to remember interrupted or incomplete tasks more easily than those completed.

So, if you’re users put something in the shopping cart but don’t finish the process until the end, you can easily create a Yes/No form to inform them and ask if they want to continue shopping or a specific task. But, you also are offering them two solutions. Or other situations where you want to convert them into actual subscribers, and you aren’t asked for your email address until you begin the process by clicking one of the buttons.

Yes/No style multi-step forms let you get visitors’ attention and present them with a targeted offer at the right time.

  • Offering two different lead magnets
  • Offer content upgrades, product demos, and webinars
  • Show relevant discount offers.
  • Redirect user’s attention to popular blog posts and pages
  • Improve affiliate earnings by showing exclusive offers

Moreover, do you know those “thank you” pop-ups, confirmation messages, or any messages your visitors see after subscribing? Yes, you can build those, too, with OptinMonster; no need to code.

  • Campaign Types

This feature allows you to choose the perfect campaign type to display the most attention-grabbing offer or message to your visitors for maximum engagement. Finally, you can take back those abandoning visitors and turn them into real customers. Now let’s meet these types of displays.

Lightbox Popups

Even though we know how annoying sometimes pop-ups can be, OptinMonster somehow manages to help you build them without being like this; on the contrary, the pop-ups are user-friendly. And still, these are the best ways to grab your visitor’s attention, build your email list and engage them in different actions. Features like this one can be useful for eCommerce website owners, publishers, or even bloggers. In this way, you will be able to convert those abandoning visitors into customers.

Fullscreen Welcome Mat

The right time to engage with your audience is when they land on your website, and you have the possibility to grab their attention with a targeted call to action before they have a chance to get distracted and leave. You can choose other targeting rules to affect when the Fullscreen Welcome Mat appears. These include Page-Level Targeting, Device-Based Targeting, Geo-Location Targeting, and Scroll Trigger, so you have complete control over who sees your popups on what pages.

Scroll Boxes

Timing is everything when it comes to getting new leads. With OptinMonster, you can get your visitor’s attention without being too invasive and in a polite way. OptinMonster Slide-ins appear at the bottom right corner of the web page as the visitors scroll down to not interrupt users from what they are doing. You can use Scroll Boxes to highlight related products, collect feedback, reduce cart abandonment with discounts and coupons and engage with your visitors to move deeper into your website.

Floating bar

The Floating Bar is a sticky and highly noticeable campaign that attaches to the top or bottom of the web page and remains visible as your visitors scroll. It’s a great way to get visitors’ attention without disturbing or annoying them.

Floating Bar Feature

Countdown Timer

If you are looking for a way to create a sense of urgency to boost sales and conversion rates, OptinMonster and its Countdown Timer is the perfect solution. Give them a reason to buy now instead of later. Nothing will make your users buy quickly more than a timer showing that they must move fast to buy that product.

Sidebar Forms

Please don’t waste your website’s sidebar; use it to generate leads and extract more emails. The more places you have a campaign, the more opportunities for someone to subscribe or take your offer.

Gamified Wheels

Gamification is a psychological trick that many marketers use to attract more customers or build their email lists. With OptinMonster, you can turn your onsite campaigns into engaging and interactive spin-a-wheel games. Let’s be honest! Everyone loves rewards, and they will do what you ask to obtain that reward, even give them their email address.

Gamification - Coupon Wheel

Inline forms

Strike while the iron is hot. Take your most engaged readers and convert them into real buyers or make them subscribe, but do it while surfing on your website. Inline forms are usually placed within the content your users are reading, so it’s effective in turning your most engaged visitors into leads and customers. They are also used as before and after opt-in forms placed before or after the blog posts’ content area across the site.

Content Locker

OptinMonster content locking lets you block part of your content and make it available to subscribers only, encouraging more email signups and attracting high-quality leads. This feature is ideal for bloggers and publishers. This content locker will blur or remove content below a set point on the page, so visitors have to opt in to see the whole article.

  • Campaign Triggers

OptinMonster will help you detect your audience’s behavior and deliver the right campaign to the right person using smart triggers. This feature will also help you with the matter of visitors who abandon your website without converting them. Let’s see what smart triggers you can use:

  • Exit Intent – is a behavioral technology that monitors your visitor’s activity on your website and detects when they leave without converting them or having their email address. These triggers are used to reduce cart abandonment and generate more leads. Basically, you can show your audience the moment they intend to leave your website a pop-up with a targeted marketing message.

Exit-Intent® technology

  • Scroll Trigger – show your visitors a pop-up with a special offer after they have scrolled down a specific percentage of a page to reduce bounce rate and abandonment and improve conversions.
  • MonsterLinks™ 2-Step Optins If you are not generating enough leads or the percent of conversion is smaller than you predict, then you need a 2-step opt-in technology to turn your website into a lead generation monster. This tool turns any image or link into a 2-step opt-in campaign. When visitors click on the image or link, a popup asks them to subscribe or buy.
  • InactivitySensor you can use this benefit on your inactive visitors; they can be converted into leads. Basically, OptinMonster detects inactivity on your website and tracks these users, and shows them a pop-up to encourage them to re-engage with your content.
  • Timed Display Control
  • Campaign Scheduling
  • HTML Elements
  • JavaScript Variables

  • Targeted Campaigns

Are you still not believing that OptinMonster is the monster of optimization? You don’t even have to worry that your audience is from different parts of the world; this tool will help you engage and convert those people by showing them targeted pop-ups. Of course, this feature also has a toolkit that you can take advantage of.

  • Referrer Detection
  • Page-Level Targeting
  • OnSite Follow Up Campaigns
  • Onsite Retargeting

  • Geo-Location Targeting
  • Cookie Retargeting
  • Device-Based Targeting
  • AdBlock Detection

  • Seamless Integrations

Once your pop-ups go live, you can start collecting email addresses and sending email campaigns by connecting OptinMonster with email marketing integrations. Of course, not all your visitors are the same, so you need something to understand each one’s behavior and adapt the marketing solutions. These integrations will allow you to grow your email list and design targeted email campaigns.

OptinMonster Integrations

  • Lead Sharing – Simplify your workflow and improve collaboration by integrating with external marketing tools and products and sharing leads across these services.
  • List Segmentation – Group subscribers in your mailing list to enable you to personalize pop-ups, display campaigns that are relevant to individuals, and send emails that will engage.
  • Smart Tags – Add tags to users on your mailing list, enabling you to personalize your campaigns and display dynamic smart content in your pop-ups.
  • Success Tracking – This instrument solves one of the main problems, visitors who are leaving and not coming back, by helping you remind visitors about your products and services long after they’ve left your site.

  • Actionable Insights

Besides offering you various instruments to optimize your website and improve your conversion rates, OptinMonster allows you to analyze and track your opt-in form and the pop-ups you’ve created and see how they are working in real-time. This feature is great for scaling the business to analyze behaviors and your marketing strategies.

And also what improvements you need to make. Even with the best tools from the market, you still need to see real-time numbers and how the software is working to generate leads. OptinMonster will offer the stats you need.

Realtime Stats & Analytics

  • Real-Time Behavior Automation
  • A/B Testing
  • Smart Success
  • Conversion Analytics
  • TruLead

OptinMonster Price

After reading almost all of its features, you’re probably asking yourself how much you will pay for OptinMonster. Because they want every website to have better optimization, OptinMonster is offering flexible prices and plans. You can choose from four different plans, depending on what you need for your website, the features you want, the size of your audience, or the number of sites. And, in the end, your budget.

Moreover, you have to know that they are not offering a free trial but let’s be serious, their Basic plan starts from $16, the coffee price. But if it’s worthy, it will be a damn good coffee for your business.

Let’s see the plans that they are offering:

  • Basic
  • Plus
  • Pro
  • Growth


Do you want to save time and money but still generate more leads than ever? OptinMonster can be integrated with many email marketing services and website platforms.

OptinMonster Integrations with Website & E-Commerce tools

OptinMonster Integrations with E-mail Marketing tools

Alternatives to OptinMonster

I hope that until this point, you have understood how magic OptinMonster can be for your website, from generating leads, and converting abandoning visitors to behavioral techniques that will help create personalized pop-ups and marketing campaigns. This monster of optimizations offers solutions for ECommerce shops, Agencies, and Publishers, but some people are not convinced by its benefits and features or maybe the price.

That’s why I wish for everyone to find their soulmate tool to help their business grow and achieve their goals. Maybe it’s hard to believe, but even OptinMonster has competitors. And I think that the main reason people are looking for alternatives is that OptinMonster doesn’t offer a free trial or a free version. Again, as I said, the price for a Basic plan is almost the coffee price.

Here is the line-up:

  • Thrive Leads
  • ConvertBox
  • OptiMonk
  • Sumo

OptinMonster Review Conclusions

Here we are at the end of the journey. I’ve tried in this review to show you that nothing is impossible if you trust technology and get involved in this process. Now, about our monster of optimizations. I’ve mentioned in another review how annoying pop-ups can be for users, but this is exactly what OptinMonster is doing: changing them from being intrusive into user-friendly forms, personalized based on each one behavior, location, and so on.

This tool is helping you generate more leads and boost your sales. Still, it is also a great solution for those who abandoned their cart shopping without finishing the process for many reasons, those who enter your website but somehow become inactive, and many other things. It’s worth trying OptinMonster and seeing everything that I am saying in real-time on your website.

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