MailerLite Reviews for 2025
Save 40% on your SaaS stack with expert guidance
Free Consultation
What is MailerLite?
MailerLite is a cloud-based marketing automation tool best known for its email marketing features. It also has a website-building function to assist users in creating their own e-commerce websites. The most popular features are its email automation, transactional email, landing page generator, and email verifier. These functions are intended to save time while increasing conversions.
Users can set up campaigns and then forget about them thanks to its automation and transactional email features. These campaigns can help customers navigate the purchasing process and provide a consistent experience. Users can also check on campaigns while on the go with the mobile app.
The software includes over 130 integrations with other tools to help users better engage with their customers.
Overall, the marketing automation tool is a one-stop shop for email marketing and e-commerce needs for businesses of all sizes.
Found in these Categories
Best For
- StartUps
- Small Business
- Medium Business
- Large Enterprise
MailerLite Pricing
Advanced
Growing Business
Free
Looking to Save Time & Money
Audit, consolidate, and save—powered by our internal buying team. Let our experts analyze your current software stack and identify opportunities for cost savings and efficiency improvements.
- Stack Audit
- Cost Reduction
- Expert Team
MailerLite Features
- AB Testing
- Campaign Management
- Sales Analytics
- Contact Management
- Customizable Branding
- Customizable Forms
- Customizable CTAs
- Drag & Drop
- Data Import/ Export
- Drip Campaigns
- Email Marketing
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Generation
- Lead Management
- Real Time Data
- ROI Tracking
- SMS Marketing
- Template Management
- Website Visitors Tracking
- Workflow Management
User Sentiment - MailerLite Reviews
-
Ease of Use
Many users appreciate the simplicity and intuitive design of MailerLite, which makes it easy for beginners to start email marketing campaigns.
-
Affordability
The platform offers a competitive pricing structure, including a popular ‘Free Forever’ plan which is highlighted as being very generous compared to industry standards.
-
Customer Support
The support team receives high praise for being responsive and helpful, providing support in multiple languages which enhances user experience globally.
-
Integration Capabilities
MailerLite integrates well with other platforms like WordPress, Shopify, and through Zapier, enhancing its functionality and usability for comprehensive digital marketing strategies.
-
Features
It includes a range of features such as advanced email automation, A/B testing, and the ability to create professional newsletters and landing pages which are easily customizable.
-
Reporting Tools
Some users find the reporting and marketing automation options limited, which could be a drawback for users needing detailed analytics.
-
Transition to New Versions
The updates and transition to new versions of the software have not always been smooth, with some users facing challenges adjusting to changes or experiencing loss of data.
-
Design Flexibility
While MailerLite’s design is generally praised for its simplicity, some users would prefer more flexibility and options in design customization to fully match their branding needs.
-
Integration with Images and Files
Users have suggested improvements in how the platform handles image files, such as automatic resizing to optimize for email deliverability and aesthetics.
-
Technical Glitches
Occasionally, users report minor bugs, such as issues with the editor or delays in responsiveness, which could disrupt the user experience.
Leave a Review
MailerLite Company Details
Company Name
MailerLite
Headquarters
United States
Website
mailerlite.com
Own this Software?
MailerLite vs. Similar Products
Select up to 3 Software, to enable Comparison
Compare Selected Software
