Omnisend Pricing Reviews for 2025
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Omnisend Pricing
Omnisend pricing is built for flexibility, with three tiers that scale by contact list size.
The Free plan includes 250 contacts, 500 monthly emails, signup forms, and basic automation. The Standard plan starts at $16/month for 500 contacts, adding SMS marketing, advanced segmentation, and ecommerce automations. The Pro plan begins at $59/month, offering unlimited emails, bonus SMS credits equal to your monthly fee, advanced reporting, and priority support. All plans include templates and integrations.
SMS usage beyond included credits is billed separately, and annual billing offers savings for growing businesses.
Omnisend Plans
Omnisend Free
- Unlimited contact list size
- Email sends per month - 500 emails/mo
- Up to 60 SMS
- Up to 500 web push
- Facebook custom audiences
- Google customer match
- MARKETING AUTOMATION
- Email Automation
- SMS Automation
- Push Notifications Automation
- Pre-built E-commerce Workflows
- Custom Workflows
- Custom Events
- Automation Splits
- A/B Split Testing
- Conditional Content Blocks
- Personalized Recommendations
- CAMPAIGNS:
- Omnisend Branding - Required
- Email Campaigns
- Email A/B Testing
- Campaign Booster
- SMS Campaigns
- Web Push Notification Campaigns
- Custom Domain Signature (SPF/DKIM)
- SEGMENTATION:
- Segmentation - Unlimited
- Contact Profiles
- Customer Lifecycle Stages
- Live View
- Web Tracking Data History
- FORMS:
- Omnisend Branding - Required
- Number of Active Signup Forms
- Number of Additional Fields
- Exit-Intent Forms
- Custom Targeting & Timing
- TCPA & GDPR Consent Collection
- SMS Opt-In Collection
- Popups
- Teasers
- Landing Pages
- Wheel of Fortune
- EMAIL BUILDER:
- Discount Coupon Code
- Product Content Block
- Email Templates
- Image Editor
- Product Recommender
- Product Listing
- Conditional Content Blocks
- Personalized Recommendations
- SALES & PERFORMANCE REPORTS:
- Sales Reporting
- Campaign Reports
- Campaign Click maps
- Audience Growth
- Signup Form Reports
- Automation Reports
- Segment Reports
Omnisend Standard
- Everything in Omnisend FREE plan, plus:
- Email sends per month - 12x List Size
- Up to 60 SMS - One-off $1 in free SMS sends | Monthly SMS plans available.
- Unlimited web push
- Omnisend Branding - Optional
Omnisend Pro
- Everything in Omnisend Standard, plus:
- Unlimited emails
- Up to 3,933 SMS/mo - Free monthly SMS worth the price of the plan.
- Advanced Reporting
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Table of Contents
Omnisend Pricing Review 2025: Plans, Costs, and Best Value
Choosing the right email and SMS marketing platform often comes down to pricing transparency and feature balance. Omnisend, a popular choice for ecommerce brands, offers a mix of free and paid plans designed to scale with business growth.
This review breaks down Omnisend pricing, features across its Free, Standard, and Pro plans, and guidance on which tier delivers the best value for different user types.
π Quick Summary
- Pricing starts at: Free forever plan
- Paid plans start at: $16/month (Standard, for up to 500 contacts)
- Free trial: Yes, Free forever plan
- Number of plans: 3 (Free, Standard, Pro)
- Best for: Ecommerce businesses, online stores, and marketers who need integrated email + SMS campaigns
Omnisend pricing is based on contact list size. Standard and Pro plans scale as your contact base grows, making it flexible for startups and enterprises alike.
π§Ύ Omnisend Pricing Overview
| Plan | Monthly Price* | Annual Price | Best For | Key Features |
|---|---|---|---|---|
| Free | $0 (forever) | N/A | Small shops testing email marketing | 250 contacts, 500 emails/month, signup forms, basic automations |
| Standard | From $16/month (500 contacts) | Scales with contacts | Growing ecommerce businesses | SMS campaigns, advanced segmentation, pre-built automations, reporting |
| Pro | From $59/month (500 contacts) | Scales with contacts | High-volume senders & enterprise | Unlimited emails, bonus SMS credits, advanced reporting, priority support |
*Pricing increases with contact list size. For example, 1,000 contacts costs ~$20/month on Standard and ~$59/month on Pro.
π₯ Who Each Plan Is For
π Free Plan
Ideal for solopreneurs or micro-stores starting with email marketing. Best suited for testing campaigns and learning the platform before scaling.
π© Standard Plan
Designed for small to medium businesses ready to grow with email + SMS. Best for ecommerce brands that want automation, segmentation, and higher volume without committing to enterprise costs.
π Pro Plan
Suited for larger businesses or high-volume senders who need unlimited emails, premium reporting, and bonus SMS credits. Prioritized support makes it attractive for enterprise teams needing reliability.
π§ Feature Breakdown by Plan
Free
β 250 contacts
β 500 monthly emails
β Signup forms & pop-ups
β Basic automation (welcome, cart abandonment)
β Email campaigns & templates
β SMS credits not included
β Advanced reporting
Standard
β Starts at $16/month (scales with contacts)
β Includes SMS marketing (pay-as-you-go or add credits)
β Pre-built automations for ecommerce workflows
β Advanced segmentation
β Email campaigns with higher volume
β Unlimited emails (cap scales with contacts)
Pro
β From $59/month (for 500 contacts)
β Unlimited emails
β Bonus SMS credits equal to monthly subscription fee
β Advanced reporting & analytics
β Priority support
β All Standard features included
Key takeaway: The Free plan is good for testing, Standard is best for growing stores, and Pro unlocks full scalability with unlimited email and advanced analytics.
π Free Trial & Discount Info
Omnisend offers a free forever plan, not just a limited trial. This makes it easy to test before committing. The Free plan includes basic automation, signup forms, and a small contact allowance.
- Annual billing discount: Omnisend offers savings for users who commit annually. For instance, paying yearly for the Standard or Pro plan can reduce monthly costs compared to paying month-to-month.
- SMS credits: In the Pro plan, you receive bonus SMS credits equal to your monthly payment, which is a valuable addition for high-volume messaging. Standard plan users can buy SMS credits separately.
- Startup-friendly: The Free plan allows small shops to start without risk, while scaling up is smooth since plans are contact-based.
This flexible pricing structure ensures that even small businesses can start with zero upfront cost, while larger organizations benefit from bundled SMS and enterprise features.
π§ Recommendation Box
β Best value for money: Standard Plan β balances pricing, automation, and segmentation for SMBs.
π Best for enterprise: Pro Plan β unlimited emails, bonus SMS credits, advanced reporting, and priority support make it the right choice for larger ecommerce stores.
π Final Takeaway
Omnisend pricing is structured to be flexible and scalable. The Free plan gives small shops risk-free entry into email marketing. The Standard plan is the sweet spot for SMBs, combining automation, segmentation, and SMS marketing at a reasonable cost.
For larger ecommerce brands, the Pro plan is worth the investment, offering unlimited emails, bundled SMS credits, and enterprise-level reporting.
If you are wondering how much does Omnisend cost, the answer depends on your contact size, but starting at $16/month, itβs competitive against similar platforms. Overall, Omnisendβs pricing plans make it a strong option for businesses wanting an integrated email and SMS marketing platform that grows with them.
Omnisend Pricing Frequently Asked Questions
Omnisend pricing starts at $16/month for the Standard plan and $59/month for the Pro plan, with a free plan available. Prices scale with contact list size.
Yes, Omnisend has a free forever plan with 250 contacts and 500 emails per month.
Standard users buy SMS credits separately. Pro users receive free bonus credits equal to their monthly subscription.
Your monthly fee increases as your list grows. Omnisend automatically adjusts billing based on the contact tier.
Yes, the Pro plan offers unlimited email sends regardless of contact size.
Yes, paying annually offers a lower effective monthly cost compared to monthly billing.
No, integrations with Shopify, WooCommerce, BigCommerce, and other platforms are included in all plans.
Most Shopify stores start with the Standard plan, which includes automation and SMS. Larger stores often move to Pro for unlimited emails and advanced analytics.
Yes, many ecommerce brands switch to Omnisend for its combined email + SMS marketing and ecommerce-focused automation.
Yes, the Free plan is excellent for testing, and the Standard plan provides a strong balance of affordability and features.
About the Authors
Editor
Ana Maria Stanciuc
Head of Content & Editor-in-Chief @ Tekpon
Writer