Omnisend
Omnisend Pricing
As mentioned earlier, Omnisend is an automation tool that adopts an omnichannel approach. Initially, we were expecting an email automation tool when we started exploring the software. However, we were pleasantly surprised to discover a tool that offers so much more. In this review, we will be examining the pricing packages offered by Omnisend.
At first glance, the prices seem high, but once we delved into the details and the features offered in terms of automation and integrations, we realized that the prices were justifiable. Before we discuss the pricing packages, let’s take a closer look at each one and the benefits they offer.
Omnisend Plans
Omnisend Free
- Unlimited contact list size
- Email sends per month - 500 emails/mo
- Up to 60 SMS
- Up to 500 web push
- Facebook custom audiences
- Google customer match
- MARKETING AUTOMATION
- Email Automation
- SMS Automation
- Push Notifications Automation
- Pre-built E-commerce Workflows
- Custom Workflows
- Custom Events
- Automation Splits
- A/B Split Testing
- Conditional Content Blocks
- Personalized Recommendations
- CAMPAIGNS:
- Omnisend Branding - Required
- Email Campaigns
- Email A/B Testing
- Campaign Booster
- SMS Campaigns
- Web Push Notification Campaigns
- Custom Domain Signature (SPF/DKIM)
- SEGMENTATION:
- Segmentation - Unlimited
- Contact Profiles
- Customer Lifecycle Stages
- Live View
- Web Tracking Data History
- FORMS:
- Omnisend Branding - Required
- Number of Active Signup Forms
- Number of Additional Fields
- Exit-Intent Forms
- Custom Targeting & Timing
- TCPA & GDPR Consent Collection
- SMS Opt-In Collection
- Popups
- Teasers
- Landing Pages
- Wheel of Fortune
- EMAIL BUILDER:
- Discount Coupon Code
- Product Content Block
- Email Templates
- Image Editor
- Product Recommender
- Product Listing
- Conditional Content Blocks
- Personalized Recommendations
- SALES & PERFORMANCE REPORTS:
- Sales Reporting
- Campaign Reports
- Campaign Click maps
- Audience Growth
- Signup Form Reports
- Automation Reports
- Segment Reports
Omnisend Standard
- Everything in Omnisend FREE plan, plus:
- Email sends per month - 12x List Size
- Up to 60 SMS - One-off $1 in free SMS sends | Monthly SMS plans available.
- Unlimited web push
- Omnisend Branding - Optional
Omnisend Pro
- Everything in Omnisend Standard, plus:
- Unlimited emails
- Up to 3,933 SMS/mo - Free monthly SMS worth the price of the plan.
- Advanced Reporting
Omnisend Deals
Omnisend Free Deals
Klaviyo
Brevo (formerly Sendinblue)
MailChimp
Moosend
HubSpot Marketing Hub
Userlist
AWeber
Constant Contact
Campaign Monitor
MaroPost
Does Omnisend have a free plan?
Yes, there is an Omnisend free plan. However, the free package offers have little to offer regarding features. No surprise there; it’s common sense in this case, taking into account only the amount of time the tool saves you.
The Omnisend pricing offer, from what we’ve seen above, has a lot to offer everybody pretty much, depending on the level of automatization you are looking in.
Moving on to the paid plans, if we had to choose between the Standard license and the Pro one, we would go for the last one strictly for the extra features it gives you and the $99 worth of SMS it offers you, which pretty much cover the price of the license on end.
Still, depending on the size of your database, 15,000 emails can be a small amount. But, looking into some of its competitors in the e-commerce integrations side, they are among the generous ones in the pricing/features ratio.
Is Omnisend worth it?
Now, more in terms of the Omnisend pricing, there isn’t much to say. Ultimately, choosing the right omnichannel automation is personal and needs to suit your business. However, we highly recommend Omnisend for its ability to make your life easier, intelligent automation, analytics, intuitive forms, segmentation, and automation modules for conversions.
We believe Omnisend should not be discussed in terms of pricing but rather value for money, where we believe they are a nine on a scale from 1 to 10. So, go ahead and take advantage of their 14-day free trial and see if Omnisend is what you have been looking for.
