Moosend Reviews

Email advertising remains fundamental to reaching customers online, even as marketing changes. Moosend may not be one of the best-known email marketing solutions, but our Moosend reviews team found it worth checking out. Thanks to robust custom tools, fantastic usability, and slick features, Moosend is a top-notch email automation software.

Moosend Email Marketing

Marketing is a constantly moving landscape, where adopting new technology is essential if you want to reach consumers. However, through constant evolution, email advertising remains one of the most effective ways of nurturing leads. While it may seem an email platform like Gmail or Outlook can get the job done, the reality is enterprise users need more to market their emails. Several email marketing solutions are available, providing you with direct access to your customers through a rich suite of tools. Moosend is one of those solutions, and we have been using the software to see if it is worth your consideration.

With so many options on the market, choosing the right provider for your next email campaign can be challenging. Moosend delivers most of the tools you would expect while basing it on a user-friendly UI with plenty of features. Below we will explore one of the easiest-to-use email marketing platforms, which allows you to expand your lead capture strategy effectively.

What is Moosend used for?

Moosend is designed to make email marketing easy. Because of a stunning UI, your marketing team will be up and running in no time. We think it is the best email marketing solution for small to medium-business beginners. It allows you to easily create, edit, and manage email chains, but it lacks some pro-level features that would benefit larger organizations. It is worth noting there is a free plan available, and we recommend testing Moosend before you commit to the platform with a purchase.

How do you use Moosend?

Usability is perhaps our favorite thing about Moosend. Handling email campaigns efficiently and quickly should be at the heart of any email marketing tool. Moosend excels in this area with its fantastic interface that is easy to understand and navigate. This starts on the home page, stylishly laid out with a list of tools on the left-hand side.

Here you will find all the tools you need just one click away. Templates, adding email addresses, and more tools are available here. Speaking of templates, choosing the perfect design for your campaign is easy, thanks to an intuitive filter system that allows you to narrow down your search.

You can see lists of customers and how current email campaigns are performing on the dashboard. Entering a specific campaign provides direct access to helpful analytics feedback and the ability to create A/B testing.

Details of Moosend Features

From the Moosend Dashboard, you can see all the key features and access all parts of your email campaigns. Through this easy-to-use interface, you get the following features:

Naturally, at the core of any email marketing tool is its ability to make your email-driven campaigns more efficient. The success of any email marketing solution rests on how it handles this crucial aspect. Business owners or marketing teams do not want to waste time and resources sending emails manually, so proper automation is critical.

As you might expect, email automation in Moosend is defined by how quick and simple the software makes it to create automation workflows. Once an email campaign is set up, you tap into the flow builder to add custom sequences and triggers. For example, you can request Moosend to wait a specific time before sending action reminders to contacts.

Like the whole Moosend experience, automating emails rests on being extremely efficient and usable. Even beginners can start on the platform and feel like seasoned email campaigners in no time. You can automate tasks such as adding a cap for the number of emails sent per day, triggers for campaigns spanning more than one website and getting automatic lead scoring.

For instance, the platform will automatically assign importance to contacts based on their engagement. So, if one contact places an order on a product, their lead score will be higher than one that clicks a link in an email. This is a vital component of any email marketing campaign and allows you to adjust campaigns to target more essential leads.

Before doing anything else in Moosend, you will need to build the email you want to send as part of your campaign. While a blank slate email may be suitable for reaching out to a friend or business associate, it will not do the job of attracting customers. Instead, you need an email that grabs the attention of leads.

If you have the know-how in HTML coding, you can build your email design and have a truly custom experience. However, Moosend has many templates to help you construct an attractive email for users without that knowledge.

There are dozens of templates available, and Moosend’s commitment to clean UI and usability means finding the ideal design for your needs is easy. In addition, you can sort through industry type, marketing type, and other filter options.

Custom Templates

Once you have a template, you can add a personal touch with custom options. For example, you can drag and drop elements of the template you want to add or discard. This is an intuitive system that removes the complexity of building an email.

It is also worth noting that Moosend has templates for online engagement types, such as landing pages and forms. We especially like Moosend’s landing pages, which come with many exciting additions like integrating Google Analytics pixel tracking, SSL encryption, labels, WordPress support, page versioning, anti-bot protection, custom fonts, Facebook Pixel tracking, and GDPR compliance.

Subscription forms are also excellent on Moosend, allowing you to use templates and manage elements like pop-ups, total pages, boxes, floating bars, and more.

We are massive fans of Moosend templates and value what they provide. However, other email marketing solutions do better if you genuinely crave full customization. Moosend focuses on simplicity and efficiency, with a sprinkling of custom options on top.

As well as providing email automation tools, Moosend also helps you gather insight into customers and leads. With this data, you can personalize email content, use segmentation, or create trigger emails for specific customers.

Contact Data

Moosend gathers contact information from customers who engage with your emails. All this data is organized into fields you can leverage to segment email lists and create better campaigns targeting specific customers and groups. Customers have three default data fields: name, email, and phone number. You can also manually input customer data and customize data fields with the following options:

Importing Data

There are several ways to import data into Moosend, and below we will show you the best methods:

Being able to separate customers into segments is essential for any marketing campaign. It allows you to manage customer groups and target more relevant emails to them. In Moosend, segmentation tools allow you to customize the conditions for segments, with up to 20 requirements available for each segment.

Moosend Integrations detailed

Moosend has deep integration with a wide range of third-party solutions, and you can also create your tools via an API. Additionally, users can integrate directly with Moosend competitors such as MailChimp and Constant Contact. In the integrations list, you will see a host of email solutions and eCommerce platforms to leverage in your campaigns.

We would like to see more integration added natively, but Moosend makes up for it with Zapier support. This allows you to access integrations across the enterprise world like Zoho CRM, Salesforce, Facebook Marketing, HubSpot, Microsoft Exchange, and Google Contacts.

Furthermore, Moosend has a built-in API that helps you create the kinds of integrations you want. You will find a lot of documentation for the API to help you work your way through building integrations. However, there is no dedicated customer support team to help developers.

Moosend Review Conclusion

It is hard to find too much wrong with Moosend. It does everything you expect from an email marketing solution and is excellent in most departments. Amazingly easy to use, slick automation options, beautiful email designs, and solid customization options make Moosend one of the best email campaign tools on the market.