Salesforce Marketing Cloud Reviews

& Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud Suite is a marketing platform built on the world’s number one CRM. It allows businesses to automate engagement across every channel, save time and spend, and deliver relevant content across email, mobile, web, and advertising through AI, data, and CRM.

The platform enables marketers to optimize performance with intelligent insights, drive ROI, and maximize spend with unified, AI-driven analytics. Furthermore, the solution offers a customer data platform that builds a real-time single source of truth to personalize every moment.

The Marketing Cloud Suite delivers success with real-time moments for every customer through automated engagement, intelligent segmentation, and real-time activation. The platform also offers personalization, engagement, account engagement, intelligence, loyalty management, and Data Cloud for Marketing.

Customers can unify their messaging and provide consistent, relevant, and timely communications across web, app, email, and human channels. Finally, testing and analysis help businesses understand what resonates with their customers, optimizing experiences.

Best For

Innovative Marketing Intelligence Analytics from Salesforce.

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
Salesforce
Located In
United States
Website
salesforce.com

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Salesforce Marketing Cloud Pricing

Starting from:

Custom

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

Salesforce Marketing Cloud offers Loyalty Management, Account Engagement, Email, Mobile, Web Marketing, and Advertising solutions. The Data Cloud platform unifies real-time data to create a customer profile. Data Cloud pricing is consumption-based, with starter packages from $108,000/org/year. Pricing for Loyalty Management ranges from $20,000 to $45,000/org/month* and includes Tableau CRM for Loyalty Management from $150/user/month. Pricing for Account Engagement ranges from $1,250 to $15,000/month. Email, Mobile, and Web Marketing pricing range from $400 to custom-priced Enterprise options. Advertising solutions cost from custom pricing to $1,500/month.

Salesforce Marketing Cloud Features

AB Testing
Campaign Management
Contact Management
Customizable Branding
Customizable CTAs
Customizable Forms
Drag & Drop
Data Import/ Export
Drip Campaigns
Email Marketing
Email Tracking
Engagement Tracking
Landing Pages/Web Forms
Lead Generation
Lead Management
Real Time Data
ROI Tracking
Sales Analytics
SMS Marketing
Template Management
Website Visitors Tracking
Workflow Management

Additional Features

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad Network Integration
Ad hoc Reporting
Alerts/Notifications
Archiving & Retention
Asset Lifecycle Management
Audience Targeting
Audio File Management
Auto-Responders
Automated Publishing
Behavior Tracking
Behavioral Analytics
Brand Management
Brand Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Planning
Calendar Management
Campaign Scheduling
Campaign Segmentation
Calendar/Reminder System
Campaign Tracking
Canned Responses
Categorization/Grouping
Channel Management
Click Tracking
Collaboration Tools
Commenting/Notes
Competitive Analysis
Content Library
Content Management
Configurable Workflow
Content Publishing Options
Conversion Rate Optimization
Conversion Tracking
Customer Engagement
Customer Experience Management
Dashboard
Customer History
Customer Journey Mapping
Data Capture and Transfer
Customer Segmentation
Customer Surveys
Data Recovery
Customizable Fields
Customizable Reports
Data Visualization
Customizable Templates
Customization
Document Classification
Document Management
Dynamic Content
Document Storage
Electronic Forms
Email Campaign Management
Email Distribution
Event-Triggered Actions
Email Management
Email Monitoring
File Management
Email Templates
Filtering
For iPad Devices
Forms Management
Full-Text Search
Image Editing
Image Library
Interaction Tracking
Lead Nurturing
Lead Qualification
Keyword Filtering
Lead Segmentation
List Management
Loyalty Program
Marketing Automation
Marketing Calendar
Metadata Management
Multi-Account Management
Multi-Campaign
Mobile Optimized Emails
Multi-Channel Attribution
Multi-Channel Campaigns
Monitoring
Multi-Channel Communication
Multi-Channel Data Collection
Performance Metrics
Multi-Channel Marketing
Multi-Language
Post Scheduling
Multivariate Testing
Predictive Analytics
Prioritization
Prospecting Tools
Publish Scheduling
Queue Management
Real-Time Analytics
Real-Time Reporting
Reporting & Statistics
Reporting/Analytics
Response Management
Rewards Management
Role-Based Permissions
Routing
SEO Management
Sales Activity Management
Sales Pipeline Management
Search Marketing
Search/Filter
Segmentation
Social Advertising
Social Marketing
Shared Inboxes
Signature Management
Social Media Integration
Social Promotion
Spam Blocker
Subscription Management
Tagging
Text Editing
Third-Party Integrations
Transaction History
User Management
Version Control
Video Support
Visual Analytics
WYSIWYG Editor
Website Analytics
Website Management
Whitelisting/Blacklisting
eCommerce Management

Additional Features Show Less Features

Global Buzz: Salesforce Marketing Cloud at a glance

4.1

Global Average Score

Score4.14/5

Reviews12,234

Comprehensive Features

Users often praise Salesforce Marketing Cloud for its extensive range of features that cover almost every aspect of digital marketing from email campaigns to social media management and beyond.
Integration Capabilities

The ability to integrate seamlessly with other Salesforce products and a wide range of third-party applications is frequently highlighted as a major benefit.
Advanced Analytics and Reporting

The platform provides powerful analytics tools that help users track and optimize their marketing campaigns effectively.
Customization and Scalability

Many users appreciate the customization options available which allow them to tailor the platform to their specific needs, and its scalability to grow with their business.
User Engagement Tools

The interactive tools for managing customer journeys and engagement are highly rated for their effectiveness in improving customer interactions.

Complexity and Usability

New users often find the platform overwhelming due to its complexity and steep learning curve, suggesting a need for better onboarding and training materials.
Cost

The high cost of Salesforce Marketing Cloud can be a barrier for small to medium businesses, with many users noting that it can be expensive to get the full range of necessary features.
Customer Support

While some users find the support satisfactory, others believe there is room for improvement, especially in terms of response time and the quality of assistance.
Technical Glitches

Users occasionally report bugs and technical issues that can disrupt their marketing efforts, indicating a need for more robust testing and quicker resolution of issues.
Email Deliverability Issues

There are occasional concerns about email deliverability, which is critical for marketing campaigns, pointing to the need for ongoing improvements in this area.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.