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Dotdigital Reviews

& Product Details

What is Dotdigital?

Dotdigital is a customer engagement platform that helps businesses of all sizes to connect, engage, and grow their customer base through email marketing, SMS, social media, and more. The platform provides a range of features and tools to help businesses create personalized and targeted campaigns, automate customer journeys, and analyze and optimize their marketing performance.

Moreover, its user-friendly interface and drag-and-drop editor makes it easy for businesses to create and execute campaigns. At the same time, its integration capabilities with popular e-commerce and CRM platforms ensure seamless data flow between systems.

Overall, it is a powerful platform for businesses looking to improve their customer engagement and marketing results.

Found in these Categories

Best For

Customer Engagement Platform.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website

Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Dotdigital offers flexible pricing options that are tailored to meet your specific needs. To receive an offer that is personalized for you, complete the form located on the website.

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Drag & Drop
  • Data Import/ Export
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • ROI Tracking
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Template Management
  • Website Visitors Tracking
  • Workflow Management

Additional Features

  • Customer Accounts
  • Customer Segmentation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Scheduling
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Email Campaign Management
  • Email Management
  • Content Management
  • Dynamic Content
  • Email Templates
  • Customer Surveys
  • Multi-Channel Communication
  • Multi-Channel Management
  • Customizable Fields
  • Social Media Integration
  • Social Media Monitoring
  • Customizable Templates
  • Customization
  • Design Management
  • Event Triggered Actions
  • Image Library
  • Lead Capture
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Real Time Analytics
  • Multi-Channel Marketing
  • Multivariate Testing
  • Order Management
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Third Party Integrations
  • WYSIWYG Editor
  • eCommerce Management


Tekpon Score

HubSpot Marketing Hub

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Global Average Score
  • Integration Capabilities

    Users appreciate dotdigital’s seamless integration with other platforms, which facilitates efficient workflows and data synchronization.

  • Ease of Use

    The platform is often praised for its user-friendly interface, which allows users to navigate its features without significant technical knowledge.

  • Customer Support

    Many reviews highlight the responsive and helpful customer support team that assists with queries and problems effectively.

  • Automation Features

    Dotdigital’s automation tools are a standout feature, enabling users to set up marketing campaigns that operate effectively without constant oversight.

  • Reporting and Analytics

    The detailed analytics provide valuable insights into campaign performance, helping businesses make informed marketing decisions.

  • Learning Curve

    New users sometimes find the platform’s array of features overwhelming, suggesting a need for more comprehensive onboarding materials.

  • Pricing

    Some reviewers consider the pricing to be on the higher side, particularly small businesses or those just scaling their operations.

  • Email Template Designs

    Although there are many options, some users feel that the design capabilities for email templates could be more flexible and modern.

  • Integration Glitches

    While generally reliable, some users have experienced occasional issues with integrations not functioning smoothly.

  • Mobile Optimization

    Feedback indicates that the mobile version of the platform could be improved for better on-the-go access and usability.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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