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Zoho Marketing Automation Reviews for 2025

A Multichannel Marketing Automation software solution.
User Score:
4.3/5

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What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one cloud-based software designed for businesses seeking an effective marketing automation solution. It enables marketers to manage and orchestrate tailored campaigns across multiple channels, including email, web, social, mobile, and offline.

The software provides a 360-degree view of leads, allowing for enhanced collaboration and personalized content creation. Features such as drag-and-drop website creation, lead profiling, and powerful journey creators aid in attracting and converting leads into loyal customers.

With integrated data analytics and campaign tracking, businesses can optimize lead generation, monitor ROI, and plan and measure campaigns comprehensively.

It offers seamless integration with popular CRM platforms and business apps, along with the ability to send SMS messages directly. It caters to companies looking to grow through marketing automation, offering strong personalization capabilities and expertise in various verticals.

Found in these Categories

Best For

  • StartUps
  • Small Business
  • Medium Business
  • Large Enterprise

Zoho Marketing Automation Pricing

Starting From:
$ 19 /month
Pricing Model: Subscription
Zoho Marketing Automation pricing comprises three plans: Standard ($19/month), Professional ($29/month), and Enterprise ($59/month). The pricing is also tiered based on the number of contacts. A 14-day Free trial is available with some limitations: 10 users, 5,000 website visitors, and 2,000 marketing contacts. Also, choosing annual billing comes with a 25% discount on the monthly rates.
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Free Version

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Zoho Marketing Automation Features

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Data Import/ Export
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • ROI Tracking
  • Real Time Data
  • SMS Marketing
  • Template Management
  • Website Visitors Tracking
  • Workflow Management
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Audience Targeting
  • Auto-Responders
  • Campaign Analytics
  • Campaign Planning
  • Behavior Tracking
  • Campaign Scheduling
  • Campaign Segmentation
  • CAN SPAM Compliance
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Content Management
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Conversion Rate Optimization
  • Customer Segmentation
  • Customer Surveys
  • Conversion Tracking
  • Customizable Fields
  • Customizable Reports
  • Cross Channel Attribution
  • Customizable Templates
  • Customization
  • Dashboard
  • Email Campaign Management
  • Email Distribution
  • Dynamic Content
  • Editorial Calendar
  • Email Management
  • Email Templates
  • Engagement Tracking
  • Event-Triggered Actions
  • Filtering
  • Image Library
  • Lead Capture
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Attribution
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Performance Metrics
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Publish Scheduling
  • Multi-Channel Management
  • Multivariate Testing
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Marketing
  • Social Media Integration
  • Search/Filter
  • Segmentation
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Third-Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics

User Sentiment - Zoho Marketing Automation Reviews

4.3/5
Based on 1,107 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Comprehensive Toolset

    Users frequently commend Zoho Marketing Automation for its extensive range of features, which cover everything from email marketing to social media management and event marketing, providing a holistic marketing automation solution.

  • Integration with Zoho Ecosystem

    Many appreciate the seamless integration with other Zoho products, which enhances data synchronization and workflow efficiency across different business functions.

  • User-friendly Interface

    The platform is often noted for its intuitive and easy-to-navigate interface, making it accessible even to those with limited technical expertise.

  • Customization Capabilities

    The software’s flexibility in terms of customization allows users to tailor their marketing efforts to fit their specific needs and industry requirements.

  • Effective Lead Management

    Users highlight the effectiveness of Zoho Marketing Automation in managing and nurturing leads, with powerful segmentation and scoring tools that enhance targeted marketing campaigns.

Areas for Improvement
  • Learning Curve

    Despite its user-friendly interface, some users point out that the extensive features can be overwhelming at first, indicating a steep learning curve for new users.

  • Customer Support

    There are reports of customer support being slow or less helpful than expected, which can be a significant hindrance for solving urgent issues.

  • Pricing Transparency

    Some users find the pricing structure to be confusing and feel that certain features should be included in lower-tier plans without requiring an upgrade.

  • Technical Glitches

    Users occasionally report bugs and technical glitches within the software, which can disrupt marketing campaigns and require timely fixes.

  • Integration with Non-Zoho Products

    While integration within the Zoho ecosystem is strong, some users feel that integration capabilities with non-Zoho products and third-party apps need improvement.

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Zoho Marketing Automation Company Details

Company Name

Zoho

Headquarters

United States

Website

zoho.com

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