Zoho Marketing Automation Reviews

& Product Details

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one cloud-based software designed for businesses seeking an effective marketing automation solution. It enables marketers to manage and orchestrate tailored campaigns across multiple channels, including email, web, social, mobile, and offline.

The software provides a 360-degree view of leads, allowing for enhanced collaboration and personalized content creation. Features such as drag-and-drop website creation, lead profiling, and powerful journey creators aid in attracting and converting leads into loyal customers.

With integrated data analytics and campaign tracking, businesses can optimize lead generation, monitor ROI, and plan and measure campaigns comprehensively.

It offers seamless integration with popular CRM platforms and business apps, along with the ability to send SMS messages directly. It caters to companies looking to grow through marketing automation, offering strong personalization capabilities and expertise in various verticals.

Best For

A Multichannel Marketing Automation software solution.

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
Zoho
Located In
United States
Website
zoho.com

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Zoho Marketing Automation Pricing

Starting from:

$19 /month

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

Zoho Marketing Automation pricing comprises three plans: Standard ($19/month), Professional ($29/month), and Enterprise ($59/month). The pricing is also tiered based on the number of contacts. A 14-day Free trial is available with some limitations: 10 users, 5,000 website visitors, and 2,000 marketing contacts. Also, choosing annual billing comes with a 25% discount on the monthly rates.

Zoho Marketing Automation Features

AB Testing
Campaign Management
Contact Management
Customizable Branding
Customizable CTAs
Customizable Forms
Data Import/ Export
Drag & Drop
Drip Campaigns
Email Marketing
Email Tracking
Landing Pages/Web Forms
Lead Generation
Lead Management
ROI Tracking
Real Time Data
SMS Marketing
Template Management
Website Visitors Tracking
Workflow Management

Additional Features

API
Activity Dashboard
Activity Tracking
Advertising Management
Alerts/Notifications
Audience Targeting
Auto-Responders
Campaign Analytics
Campaign Planning
Behavior Tracking
Campaign Scheduling
Campaign Segmentation
CAN SPAM Compliance
Campaign Tracking
Channel Management
Click Tracking
Contact Database
Content Management
Customer Activity Tracking
Customer Journey Mapping
Conversion Rate Optimization
Customer Segmentation
Customer Surveys
Conversion Tracking
Customizable Fields
Customizable Reports
Cross Channel Attribution
Customizable Templates
Customization
Dashboard
Email Campaign Management
Email Distribution
Dynamic Content
Editorial Calendar
Email Management
Email Templates
Engagement Tracking
Event-Triggered Actions
Filtering
Image Library
Lead Capture
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Marketing Calendar
Mobile Access
Multi-Campaign
Multi-Channel Attribution
Mobile Optimized Emails
Monitoring
Multi-Channel Campaigns
Multi-Channel Communication
Performance Metrics
Multi-Channel Marketing
Multi-Touch Attribution
Publish Scheduling
Multi-Channel Management
Multivariate Testing
Real-Time Analytics
Reporting & Statistics
Reporting/Analytics
Social Marketing
Social Media Integration
Search/Filter
Segmentation
Social Media Monitoring
Social Promotion
Spam Blocker
Subscription Management
Third-Party Integrations
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Analytics

Additional Features Show Less Features

Global Buzz: Zoho Marketing Automation at a glance

4.3

Global Average Score

Score4.32/5

Reviews1,107

Comprehensive Toolset

Users frequently commend Zoho Marketing Automation for its extensive range of features, which cover everything from email marketing to social media management and event marketing, providing a holistic marketing automation solution.
Integration with Zoho Ecosystem

Many appreciate the seamless integration with other Zoho products, which enhances data synchronization and workflow efficiency across different business functions.
User-friendly Interface

The platform is often noted for its intuitive and easy-to-navigate interface, making it accessible even to those with limited technical expertise.
Customization Capabilities

The software’s flexibility in terms of customization allows users to tailor their marketing efforts to fit their specific needs and industry requirements.
Effective Lead Management

Users highlight the effectiveness of Zoho Marketing Automation in managing and nurturing leads, with powerful segmentation and scoring tools that enhance targeted marketing campaigns.

Learning Curve

Despite its user-friendly interface, some users point out that the extensive features can be overwhelming at first, indicating a steep learning curve for new users.
Customer Support

There are reports of customer support being slow or less helpful than expected, which can be a significant hindrance for solving urgent issues.
Pricing Transparency

Some users find the pricing structure to be confusing and feel that certain features should be included in lower-tier plans without requiring an upgrade.
Technical Glitches

Users occasionally report bugs and technical glitches within the software, which can disrupt marketing campaigns and require timely fixes.
Integration with Non-Zoho Products

While integration within the Zoho ecosystem is strong, some users feel that integration capabilities with non-Zoho products and third-party apps need improvement.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.