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Act-On Reviews

& Product Details

What is Act-On?

Act-On is a marketing automation platform designed to increase customer engagement and support businesses in delivering exceptional value throughout the customer journey. It offers a variety of tools, such as multichannel marketing, marketing analytics, lead scoring, lead generation, and MarTech integrations.

Firstly, its marketing automation tools help businesses plan, launch, measure, adapt, and optimize marketing programs, giving one marketer the power of ten. Then, the automated marketing journey tools guide target audiences from consideration to purchase to loyalty. Also, the lifecycle marketing automation tools help businesses anticipate and meet their buyers along their preferred channels, turning leads into buyers and buyers into lifelong brand champions.

To summarize, the platform is built by marketers for marketers, and it offers a variety of tools and features without making things overly complicated or requiring an entire product suite. It aims to provide businesses with the tools they need to achieve their growth and revenue goals, develop a strong digital presence, and provide a unique digital experience and engagement levels for prospects and customers.

Best For

Marketing Automation Software For The Full Customer Lifecycle.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Act-On Software

  • Located In

    United States

  • Website


Starting from:

$900 /month

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Act-On offers a pricing model based on the number of active contacts, with plans starting at $900/month for Professional and customizable pricing for Enterprises. Discounts are available for 501(c)(3) non-profits and add-ons are available for a fee. Also, annual contracts are required for long-term success.

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Drag & Drop
  • Data Import/ Export
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • Real Time Data
  • ROI Tracking
  • Sales Analytics
  • Template Management
  • Website Visitors Tracking
  • Workflow Management

Additional Features

  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Personalization
  • CRM
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Conversion Rate Optimization
  • Customer Segmentation
  • Customer Surveys
  • Customizable Fields
  • Customizable Templates
  • Conversion Tracking
  • Customization
  • Dashboard
  • Data Extraction
  • Email Campaign Management
  • Email Distribution
  • Data Visualization
  • Dynamic Content
  • Email Management
  • Email Templates
  • Event-Triggered Actions
  • Form Builder
  • Forms Management
  • Lead Capture
  • Lead Database Integration
  • Image Library
  • Lead Distribution
  • Lead Engagement
  • Interaction Tracking
  • Lead Notifications
  • Lead Nurturing
  • List Management
  • Lead Qualification
  • Lead Segmentation
  • Mailing List Management
  • Lead Verification/Validation
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Online Forms
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Real-Time Analytics
  • Real-Time Notifications
  • Prospecting Tools
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Social Marketing
  • Social Media Integration
  • Segmentation
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Target Account Identification
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics

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