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Leadfeeder Reviews

& Product Details

What is Leadfeeder?

Leadfeeder is B2B lead generation software that enhances businesses’ ability to track and analyze the companies visiting their websites. By turning anonymous traffic into identifiable company information, Leadfeeder offers deep insights into visitor behavior. This enables users to identify potential leads, qualify their interests based on web activity, and connect directly with decision-makers through integrated contact databases.

The software stands out by offering integration capabilities with major CRM systems, ensuring that the lead data seamlessly syncs with existing sales processes. Its utility extends across sales and marketing teams looking to optimize their lead generation strategies, improve sales pitches based on user engagement data, and outpace competitors by quickly contacting potential leads.

Leadfeeder’s robust toolset is particularly valuable for businesses focused on B2B sales and account-based marketing strategies, providing a comprehensive view of which companies are engaging with their site and the specific content that captures their interest.

Found in these Categories

Best For

B2B Lead Generation software
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In


  • Website


Starting from:

$165 /month

Pricing Model: Subscription

Pricing Details:

Leadfeeder offers a free plan and tiered paid plans starting at $99 per month when billed annually. Pricing scales based on the number of companies identified on your website, with the free plan offering data from the last 7 days for up to 100 identified companies. Paid plans provide unlimited data storage, unlimited users, and more comprehensive tracking and reporting features.

Leadfeeder Free


Leadfeeder Paid

  • Contact Database
  • Pipeline Management
  • Prospecting Tools
  • Lead Capture
  • Lead Distribution
  • Campaign Management
  • Lead Segmentation
  • Lead Management
  • Lead Nurturing
  • Reporting & Statistics
  • Audience Targeting
  • Website Visitor Tracking

Additional Features

  • Lead Database Integration
  • B2B Lead Generation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Dashboard
  • Lead Notifications
  • Customer Profiles
  • Intent Data
  • Lead Qualification
  • Goal Setting / Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Referral Tracking
  • Reporting/Analytics
  • Site Search Tracking
  • Source Tracking
  • Target Account Identification
  • Time on Site Tracking

Visual Visitor

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  • Pipedrive

    CRM Software

  • Salesforce CRM

    CRM Software

  • HubSpot Marketing Hub

    Marketing Automation Software

  • Zoho CRM

    CRM Software

  • Slack

    Team Collaboration Software

  • MailChimp

    Marketing Automation Software

Global Average Score
  • User Interface

    Users find the interface of Leadfeeder to be good and user-friendly, facilitating a smoother user experience.

  • Sales Insights

    It is highly praised for its ability to provide valuable insights for enterprise sales, making it easier for sales teams to identify and target larger companies that visit their website.

  • Customization and Integration

    The software allows for significant customization and integrates well with other tools, such as Google Analytics and LinkedIn, adding to its versatility.

  • Tracking and Reporting

    Leadfeeder is appreciated for its detailed tracking and reporting capabilities, which help users understand who is reading their content and optimize their marketing strategies accordingly.

  • Support for Multiple Users

    It supports multiple users across various departments, which means that customer success teams, sales, and marketing departments can all benefit from its features simultaneously.

  • Limited Individual Identification

    One of the major drawbacks noted by users is the software’s inability to identify individual visitors, which can limit its usefulness for connecting directly with potential leads at smaller companies.

  • Data Accuracy

    Concerns about the accuracy of the data provided, particularly regarding company contact information, could affect the reliability of sales and marketing campaigns.

  • Cost-Effectiveness for Non-profits

    For non-profit organizations, the cost of the service may not align well with the benefits, especially since usage limits can be reached quickly due to high traffic, reducing the overall value of the tool for these users.

  • Monthly Total Management

    Users find the process of managing and hiding contacts to avoid them counting towards the monthly total to be frustrating and cumbersome.

  • Limited Integration Options

    Some users feel that the options for integration with other products are not as extensive as they could be, which could limit the software’s functionality in a broader tech ecosystem.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

Tell us your opinion about Leadfeeder and help others.

Ana Maria Stanciuc

About Leadfeeder

Your visitors’ websites are the most valuable assets for your business, and that’s why most companies use lead-tracking software to deliver the right insights about their visitors. But, if you didn’t know until now that you can find valuable information about your visitors, let me shed some light on your thoughts.

You can boost your business with the right visitor tracking and convert users into actual leads. Leadfeeder is one of the tools on the market that will show you which companies are interested in your business. But let’s find from this review how you can generate leads from your website traffic and many other interesting things.

Leadfeeder is a website visitor tracker that will help you generate leads for your business. This cloud-based platform will show you which companies are visiting your website. This is great because the uninterested visitors will be filtered out. Thus, only accurate leads for your sales team.

So, Leadfeeder is a great asset for your company, as from now you will know who to contact and how to approach them to convert. Don’t worry. This is the beauty of this tool. Leadfeeder will automatically generate all these insights for you, and you can help your sales team.

We know it is frustrating when you’re building a business and a great website for your product, and still, not all your visitors subscribe or give you their data. That’s why the people behind this tool are ready to help other businesses with a great B2B instrument that will provide you with some valuable information about your visitors. Now, your sales team will have real assets to work with.

Leadfeeder Visitor Tracking Software

Having a great website for your company is not that hard to achieve. But knowing exactly who is visiting your website is not that easy peasy. Not if you have visitor tracking software that will tell you what you don’t know. Precise statics say that only 2% of visitors leave their contact information.

How can you change that and find out about the other 98% of your visitors? For you, like business, this 98% are missed opportunities. Can you imagine how many of them you can transform into leads if only you use the right software?

Thus, I hope this Leadfeeder review will answer all your questions. And also to understand that you can boost your business with the right instrument. No matter the industry. And, yes, you can even find out which companies are visiting your website with a lead tracker system like Leadfeeder.

How do you use Leadfeeder? 

Leadfeeder is a cloud-based tool that makes it easy to understand how it works. As with any cloud-based software or app, you must create an account. Then you can start generating leads with this one! Wait, but how does it work with Leadfeeder? How can a software product identify your visitors or tell which companies are interested in your business?

Some could say it’s magic, and I say it’s just brilliant minds and technology. Thus, this identification can be made by tracking cookies, reverse IP address lookups or analytic programs. Leadfeeder uses some of them but has its tracking script and machine learning. This Leadfeeder Tracking Script is the one that does mostly the entire job. But let’s see how simple it is exactly to work with this visitor tracker:

  • Install the Leadfeeder Tracker script on your site
  • The tool identifies companies that have visited your website
  • You’ll receive an employee contact database
  • You send qualified leads directly to your CRM and email

Moreover, Leadfeeder will identify and send only visitors engaging with your content and campaigns as I said above, no uninterested visitors, only the ones that have the potential to become your customers.

Leadfeeder Tracking Script

This is an interesting system they have, and it’s worth developing to understand how this tool works for your business. As I said before, Leadfeeder, like other tracking and analytics products, can identify your visitors with some known instruments. Maybe for some people is a magic wonder that makes things happen for your business. But, in reality, users can translate this magic into technology.

Actually, this magic is a small yet powerful piece of JavaScript that you’ll place on your website once you install the tracking script. This is the simplest way of describing you. Yet, behind this simple code is a powerful technology that the team behind Leadfeeder has been working on. But let’s see exactly what will deliver this tracking script from Leadfeeder:

  • Time and Date of visit
  • Source and Medium
  • Number of pages visited
  • Pages visited (Title, URL, and Length of a page visit)
  • Visitor ID number
  • The total length of the visit

Details of Leadfeeder Features

Now that you know what this product can do for your business, let’s see what features. Because Leadfeeder can do more than track visitors, I’ll try and divide its features depending on the solutions offered.

Lead Generation

What Leadfeeder can do for your business is generate leads without too much effort. That’s why they’ve built their own tracking script that will extract from your website only the visitors that have the potential to become leads. And deliver to you the insights your sales team needs. Leadfeeder will show you the leads you didn’t think you had on your website traffic.

  • Turn anonymous website traffic into real company names
  • View enriched company and contact information
  • See exactly what each account browses on your website

  • Create feeds based on industry, employee number, web activity, custom properties, etc.
  • Follow specific industries or companies and get timely notifications when new leads come in.
  • Score leads automatically based on their web activity

Moreover, you can automate your process by sending companies to the tools you already use. Basically, you can integrate Leadfeeder into your CRM software, for example. Then, you can have an accurate list of your possible leads.

  • Automatically send qualified leads to your CRM or marketing automation system.
  • Populate your CRM with high-intent leads for your sales team
  • Integrate your lead generation process into your existing CRM and sales structure

  • Develop lists of high-intent sales leads from your website traffic
  • Segment lists based on industry, geography, employee number, web activity, custom properties, and more
  • Set up alerts and get notified when new companies are added to your lists

Account-Based Marketing

With Leadfeeder, you can ease this process and identify new lead opportunities. The tool will show you the companies visiting your website and improve your lead problem with a database of employee contacts. You have to sync lists of your accounts to Leadfeeder, assign an SDR, and get notified as soon as they visit your website. In addition, the tool is capable of automatically identifying anonymous accounts that are looking on your website.

  • Import lists of target accounts to monitor
  • Get alerts via email or Slack as soon as they visit your website
  • React in real-time to build a rapport quicker than ever

  • Create custom feeds of accounts you would like to retarget
  • Export a CSV file of your target accounts
  • Upload to LinkedIn-matched audiences and use in your ad campaigns

Visitor Tracking

You can grow in the digital ocean without data. Accurate data. Thus, without this data, you can’t scale your business and start growing. And here comes Leadfeeder. This product offers you the data you need about your website visitors. The companies that are already interested in your product. Yet, it would be best to have the context to approach them. And this is what Leadfeeder can do for you – generate leads by creating the context for your sales team to approach your visitors. And this is how it is doing:

  • Search a robust database of company employees
  • Filter contacts based on job role, seniority, or location
  • Find emails and reach out to the companies already interested in you

  • Create feeds based on industry, employee number, web activity, custom properties, etc.
  • Send your team notifications via email or Slack when companies visit your website.
  • React in real-time to build a rapport quicker than ever

Sales Prospecting

We all know that is a tough task to accomplish. And sometimes, it may take some time until you find those leads. But, Leadfeeder is designed to ease your job and stop you from losing time searching for those leads. So, more time for your sales team to focus on the selling strategy rather than looking for prospects.

  • Turn anonymous website traffic into real company names
  • See exactly what each company browses on your website
  • Know what marketing channels are driving high-value traffic
  • Find emails and social profiles of decision-makers
  • Create feeds for your sales team based on industry, employee number, web activity

Leadfeeder Frequently Asked Questions

Leadfeeder uses tracking scripts to identify companies visiting your website and collects data about their activities. This information is then processed to generate leads by evaluating the potential interest of the visitors based on their actions on the site. This data can be integrated into CRM systems for efficient lead management.

Yes, Leadfeeder is a legitimate tool used by over 60,000 salespeople, marketers, and agencies worldwide. It integrates with major CRM systems and is highly regarded for its ability to identify and track website visitors effectively.

Leadfeeder offers a free version called Leadfeeder Lite, which includes limited features such as data from the last 7 days and a maximum of 100 identified companies. For more extensive features, Leadfeeder provides a premium plan.

While Google Analytics provides broad insights about website traffic, Leadfeeder focuses more on B2B lead generation by identifying companies visiting your site and providing detailed information about their interactions. This makes Leadfeeder more suitable for targeted marketing and sales efforts.

Leadfeeder collects data such as the pages visited by a company, the duration of the visit, and the source of the visit. This information is used to score leads and understand visitor behavior, helping businesses tailor their marketing efforts more effectively.

Installing Leadfeeder involves adding a tracking script to your website. This can be done directly or through integration with platforms like Google Tag Manager. The setup process is straightforward and designed to be user-friendly.

Leadfeeder identifies companies primarily through reverse IP lookup, combined with a proprietary database and tracking technologies that match website visitors to company profiles.

To use Leadfeeder, you install the tracking code on your website, which then identifies companies visiting your site. Users can set up notifications, create custom filters, and integrate with CRM systems to manage and follow up with leads efficiently.

The Leadfeeder Tracker is a JavaScript code that you place on your website, which collects data about your visitors. This script enables the identification of companies and provides insights into their behavior on your site, facilitating targeted lead generation.

Leadfeeder Integrations Details

You can integrate Leadfeeder with your favorite sales and marketing tools to make the most of this lead generation software. These integrations will boost your business and convert your visitors into customers. Thus, let’s see with what other great software products you can integrate Leadfeeder:

  • Pipedrive
  • MailChimp
  • Salesforce
  • Zoho CRM
  • webCRM
  • LinkedIn Sales Navigator

  • Hubspot CRM
  • Zapier
  • Microsoft Dynamics
  • Slack
  • Google Hangout Chat
  • Google Data Studio

Pipedrive Integration

First  Pipedrive is a great CRM software designed to help sales teams manage their processes and pipelines. With this integration, you can send companies, deals, and other activity details from Leadfeeder to Pipedrive. Moreover, you can send the insights and details from Leadfeeder into Pipedrive to help your team build a context for your potential customers. In addition, our tracking software offers an automation feature ideal for Pipedrive. For example, users can set some parameters and define how a visiting company is a sales-qualified lead.

Leadfeeder Review Conclusions

To sum up, Leadfeeder is a powerful tool for your company. With this one, you’ll be able to generate leads from your website traffic and discover which companies are interested in your business. I promise you’re sales team will be happy. Leadfeeder will create a context for them and know how to convert those visitors into real customers. Another great thing that Leadfeeder offers compared to other tools is its tracking technology called Tracking Script. With this solution, the tool will deliver accurate information about your website visitors. Plus, it offers a free version and a free trial to try the premium plan.

Thus, from now on, nothing will stay between your visitors and your business growth. Leadfeeder offers the missing piece to generate real leads and boost your business.


Ana Maria Stanciuc


Ana Maria Stanciuc

Head of Content & Editor-in-Chief @ Tekpon
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Creative Content Chief

Ana Maria Stanciuc is a highly skilled writer and content strategist with 10+ years of experience. She has experience in technical and creative writing across a variety of industries. She also has a background in journalism.
Ana Maria Constantin


Ana Maria Constantin

CMO @ Tekpon
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Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.


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