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Dealfront (formerly Echobot & Leadfeeder)

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Dealfront (formerly Echobot & Leadfeeder) Reviews

& Product Details

What is Dealfront (formerly Echobot & Leadfeeder)?

Dealfront is a powerful Go-to-Market platform resulting from the merger of Germany’s Echobot and Finland’s Leadfeeder. It offers sales and marketing teams the data, applications, and insights they need to excel in lead generation and deal closing.

The platform leverages advanced algorithms and access to exclusive data, complying with Europe’s strict regulations. It combines the stages of the sales and marketing process into one cohesive platform, optimizing the go-to-market operation in a perpetual loop.

With its EU-native and AI-powered capabilities, Dealfront helps companies discover their market potential, qualify leads, convert them into deals, and optimize their strategies. The platform’s integrated suite of SaaS products enhances lead generation, B2B advertising, website visitor tracking, and data management.

Dealfront’s mission is to transform businesses into self-propelled revenue engines by constantly refining accuracy and performance.

Found in these Categories

Best For

Go-to-Market Platform: discover, qualify, convert, and optimize.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Echobot Media Technologies

  • Located In


  • Website

Starting from:

$199 /month

Pricing Model: Subscription

Pricing Details:

Dealfront pricing comprises three plans: Basic ($199/month), Pro ($999/month), and Premium ($2999/month). A Free plan is available with limitations like 5 Credits for contact reveals, 10 companies identified (last 7 days), and 1 seat. Additional seats, credits, and data comparison packages are available.

  • Contact Database
  • Import/Export
  • Lead Quality
  • Lead Validation
  • Pipeline Management
  • Prospecting Tools
  • Lead Analysis

Additional Features

  • Lead Capture
  • Lead Database Integration
  • B2B Lead Generation
  • Campaign Management
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Dashboard
  • Lead Distribution
  • Lead Notifications
  • Customer Profiles
  • Intent Data
  • Lead Qualification
  • Lead Segmentation
  • Goal Setting / Tracking
  • Lead Management
  • Lead Nurturing
  • Multi-Channel Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Referral Tracking
  • Reporting/Analytics
  • Site Search Tracking
  • Source Tracking
  • Target Account Identification
  • Time on Site Tracking

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Leadfeeder becomes Dealfront

As of April 3rd, 2023, Leadfeeder and Echobot have merged, resulting in the appearance of Dealfront – a Go-to-Market platform that offers sales and marketing teams comprehensive tools and insights to succeed while complying with regulations.

Dealfront’s EU-native platform enables companies to uncover their full market potential, qualify leads, convert them into deals, and optimize the go-to-market process. With offices in multiple European countries, Dealfront provides accurate and compliant data, website visitor identification, and integrations.

The merger, backed by Great Hill Partners, combines the strengths of both companies to create a leading go-to-market platform in Europe. Existing customers can access new features while retaining access to familiar products.

About Leadfeeder

Your visitors’ websites are the most valuable assets for your business, and that’s why most companies use lead-tracking software to deliver the right insights about their visitors. But, if you didn’t know until now that you can find valuable information about your visitors, let me shed some light on your thoughts.

You can boost your business with the right visitor tracking and convert users into actual leads. Leadfeeder is one of the tools on the market that will show you which companies are interested in your business. But let’s find from this review how you can generate leads from your website traffic and many other interesting things.

Leadfeeder is a website visitor tracker that will help you generate leads for your business. This cloud-based platform will show you which companies are visiting your website. This is great because the uninterested visitors will be filtered out. Thus, only accurate leads for your sales team.

So, Leadfeeder is a great asset for your company, as from now you will know who to contact and how to approach them to convert. Don’t worry. This is the beauty of this tool. Leadfeeder will automatically generate all these insights for you, and you can help your sales team.

We know it is frustrating when you’re building a business and a great website for your product, and still, not all your visitors subscribe or give you their data. That’s why the people behind this tool are ready to help other businesses with a great B2B instrument that will provide you with some valuable information about your visitors. Now, your sales team will have real assets to work with.

Leadfeeder Visitor Tracking Software

Having a great website for your company is not that hard to achieve. But knowing exactly who is visiting your website is not that easy peasy. Not if you have visitor tracking software that will tell you what you don’t know. Precise statics say that only 2% of visitors leave their contact information.

How can you change that and find out about the other 98% of your visitors? For you, like business, this 98% are missed opportunities. Can you imagine how many of them you can transform into leads if only you use the right software?

Thus, I hope this Leadfeeder review will answer all your questions. And also to understand that you can boost your business with the right instrument. No matter the industry. And, yes, you can even find out which companies are visiting your website with a lead tracker system like Leadfeeder.

How do you use Leadfeeder? 

Leadfeeder is a cloud-based tool that makes it easy to understand how it works. As with any cloud-based software or app, you must create an account. Then you can start generating leads with this one! Wait, but how does it work with Leadfeeder? How can a software product identify your visitors or tell which companies are interested in your business?

Some could say it’s magic, and I say it’s just brilliant minds and technology. Thus, this identification can be made by tracking cookies, reverse IP address lookups or analytic programs. Leadfeeder uses some of them but has its tracking script and machine learning. This Leadfeeder Tracking Script is the one that does mostly the entire job. But let’s see how simple it is exactly to work with this visitor tracker:

  • Install the Leadfeeder Tracker script on your site
  • The tool identifies companies that have visited your website
  • You’ll receive an employee contact database
  • You send qualified leads directly to your CRM and email

Moreover, Leadfeeder will identify and send only visitors engaging with your content and campaigns as I said above, no uninterested visitors, only the ones that have the potential to become your customers.

Leadfeeder Tracking Script

This is an interesting system they have, and it’s worth developing to understand how this tool works for your business. As I said before, Leadfeeder, like other tracking and analytics products, can identify your visitors with some known instruments. Maybe for some people is a magic wonder that makes things happen for your business. But, in reality, users can translate this magic into technology.

Actually, this magic is a small yet powerful piece of JavaScript that you’ll place on your website once you install the tracking script. This is the simplest way of describing you. Yet, behind this simple code is a powerful technology that the team behind Leadfeeder has been working on. But let’s see exactly what will deliver this tracking script from Leadfeeder:

  • Time and Date of visit
  • Source and Medium
  • Number of pages visited
  • Pages visited (Title, URL, and Length of a page visit)
  • Visitor ID number
  • The total length of the visit

Details of Leadfeeder Features

Now that you know what this product can do for your business, let’s see what features. Because Leadfeeder can do more than track visitors, I’ll try and divide its features depending on the solutions offered.

Lead Generation

What Leadfeeder can do for your business is generate leads without too much effort. That’s why they’ve built their own tracking script that will extract from your website only the visitors that have the potential to become leads. And deliver to you the insights your sales team needs. Leadfeeder will show you the leads you didn’t think you had on your website traffic.

  • Turn anonymous website traffic into real company names
  • View enriched company and contact information
  • See exactly what each account browses on your website

  • Create feeds based on industry, employee number, web activity, custom properties, etc.
  • Follow specific industries or companies and get timely notifications when new leads come in.
  • Score leads automatically based on their web activity

Moreover, you can automate your process by sending companies to the tools you already use. Basically, you can integrate Leadfeeder into your CRM software, for example. Then, you can have an accurate list of your possible leads.

  • Automatically send qualified leads to your CRM or marketing automation system.
  • Populate your CRM with high-intent leads for your sales team
  • Integrate your lead generation process into your existing CRM and sales structure

  • Develop lists of high-intent sales leads from your website traffic
  • Segment lists based on industry, geography, employee number, web activity, custom properties, and more
  • Set up alerts and get notified when new companies are added to your lists

Account-Based Marketing

With Leadfeeder, you can ease this process and identify new lead opportunities. The tool will show you the companies visiting your website and improve your lead problem with a database of employee contacts. You have to sync lists of your accounts to Leadfeeder, assign an SDR, and get notified as soon as they visit your website. In addition, the tool is capable of automatically identifying anonymous accounts that are looking on your website.

  • Import lists of target accounts to monitor
  • Get alerts via email or Slack as soon as they visit your website
  • React in real-time to build a rapport quicker than ever

  • Create custom feeds of accounts you would like to retarget
  • Export a CSV file of your target accounts
  • Upload to LinkedIn-matched audiences and use in your ad campaigns

Visitor Tracking

You can grow in the digital ocean without data. Accurate data. Thus, without this data, you can’t scale your business and start growing. And here comes Leadfeeder. This product offers you the data you need about your website visitors. The companies that are already interested in your product. Yet, it would be best to have the context to approach them. And this is what Leadfeeder can do for you – generate leads by creating the context for your sales team to approach your visitors. And this is how it is doing:

  • Search a robust database of company employees
  • Filter contacts based on job role, seniority, or location
  • Find emails and reach out to the companies already interested in you

  • Create feeds based on industry, employee number, web activity, custom properties, etc.
  • Send your team notifications via email or Slack when companies visit your website.
  • React in real-time to build a rapport quicker than ever

Sales Prospecting

We all know that is a tough task to accomplish. And sometimes, it may take some time until you find those leads. But, Leadfeeder is designed to ease your job and stop you from losing time searching for those leads. So, more time for your sales team to focus on the selling strategy rather than looking for prospects.

  • Turn anonymous website traffic into real company names
  • See exactly what each company browses on your website
  • Know what marketing channels are driving high-value traffic
  • Find emails and social profiles of decision-makers
  • Create feeds for your sales team based on industry, employee number, web activity

Leadfeeder Integrations Details

You can integrate Leadfeeder with your favorite sales and marketing tools to make the most of this lead generation software. These integrations will boost your business and convert your visitors into customers. Thus, let’s see with what other great software products you can integrate Leadfeeder:

  • Pipedrive
  • MailChimp
  • Salesforce
  • Zoho CRM
  • webCRM
  • LinkedIn Sales Navigator

  • Hubspot CRM
  • Zapier
  • Microsoft Dynamics
  • Slack
  • Google Hangout Chat
  • Google Data Studio

Pipedrive Integration

First  Pipedrive is a great CRM software designed to help sales teams manage their processes and pipeline. With this integration, you can send companies, deals, and other activity details from Leadfeeder to Pipedrive. Moreover, you can send the insights and details from Leadfeeder into Pipedrive to help your team build a context for your potential customers. In addition, our tracking software offers an automation feature ideal for Pipedrive. For example, users can set some parameters and define how a visiting company is a sales-qualified lead.

Leadfeeder Review Conclusions

To sum up, Leadfeeder is a powerful tool for your company. With this one, you’ll be able to generate leads from your website traffic and discover which companies are interested in your business. I promise you’re sales team will be happy. Leadfeeder will create a context for them and know how to convert those visitors into real customers. Another great thing that Leadfeeder offers compared to other tools is its tracking technology called Tracking Script. With this solution, the tool will deliver accurate information about your website visitors. Plus, it offers a free version and a free trial to try the premium plan.

Thus, from now on, nothing will stay between your visitors and your business growth. Leadfeeder offers the missing piece to generate real leads and boost your business.