The company started back in 2012 in Pennsylvania. Today it employs around 50 employees and made it its goal to help you avoid fraud and improve conversion. Let us review Improvely and see all about its features, integrations, pricing, and alternatives.
Ease of use
Value for Money
Starting from: $29
Pricing Model: user/month
Yes, has free trial
No free version
- Easy to Use
- Suitable for any size business
- Anti-fraud feature
- Potentially can improve your conversion rate substantially
- Just the right amount of features to be easy to use
- Outdated UI/UX
- Minimalistic Customer Service
- Hard to find information
- No video tutorials
- Medium business
- Small business
- Large enterprises
- Cloud, SaaS, Web-Based
What is Improvely?
Improvely is a tracking software and fraud detecting tool. The tool helps you detect fraud and monitor any activities related to your online marketing activities and promotional campaigns. Furthermore, the tool works with: Google Ads, Facebook Ads, Twitter Ads, Linkedin, Bing Ads, Taboola, and any other paid to advertise.
Last, the solution is suitable for many users, from freelancers and startups to large agencies. It helps them optimize their campaigns, control their budgets, create attractive landing pages and fight against fraud.
How to set up and use Improvely?
First, create an account with Improvely, and then we move to review the setup of a campaign in the tool. Second, once you have your account set up go to the general project settings and set up a new project.
After you set the currency and select what you would like tracked, create a new project. Third, copy the generated Improvely tracking code. Moreover, add it to every page or landing page on your website which you would like to track.
Furthermore, after you set up the tracking code, copy the conversion code and set it up on your confirmation page to signify that the “goal” has been achieved.
Fourth, go to Tool and create your New Tracking Link.
After, set up all the information for the tracking link, such as the: landing page, the traffic source, customize link name, and many more. All to reach the final step of having a unique tracking link meant to track that specific activity.
The fifth step is picking up the tracking link suitable for the campaign you are running and getting things started.
Last, once you set up the link to the location chosen, you can start to monitor the activity coming from that link.
With our Improvely review, let us look at all the features this tool comes with and analyze how it can benefit your business. The tool’s features are fairly basic but straight to the point, and as you will be able to see, come with a real capacity of increasing your conversion rate.
The feature will systemize how you look at conversion and the revenue you make out of your many advertising channels.
Furthermore, the Conversion tracking feature covers several aspects relates to the conversion aspects such as:
The traffic reports will show you where your conversions and income are coming from to make it clearer which channel brings the most value and which one you should focus on.
Custom-Built Funnel Reports
The funnel reports can help you identify where you are losing customers starting from the begging of their purchase journey to the conversion point.
Furthermore, the report shows you how your users navigate through the website and identify your best segments. Last, to set up this process, you have to tick a few boxes:
- Predefine the funnel before the data collection
- Segment traffic
- Save multiple funnels and view in parallel over time for a better overview
- Segment your traffic
Improvely reviews customers’ behavior on your websites and creates an automatic profile for each customer with all their history of past visits and conversions. Thus, this will allow you to learn about the time they prefer to purchase, lifetime value, location, etc.
Last, the software can also come with:
- A/B testing tools built-in
- Click fraud monitoring
- Real-time updates for the reports
- Import reports from Google, bing, and more
- Email alerts
- Automatic duplicates detection and IP exclusions
- IP addresses
- Device information refers to and more
- Developer API
Click Fraud Monitoring
Now, this feature essentially will help you save money by helping you detect click fraud in real-time, recover lost money from PPC ads and block fraudulent clicks. First, the monitoring system inspects the quality of the clicks coming through 24/7. It does this by monitoring suspicious activity such as excessive non-converting clicks or competitors repeatedly clicking on your ads.
This Improvely feature is helpful to track your commission sources and let you know in a compact and easy-to-understand manner. The report will contain information such as the keywords generating the traffic, conversion, and cost. Furthermore, the software protects your ads from theft and snooping and cloak your affiliate links. As a result, cloaking your affiliates’ links will be more appealing for your customers.
Agency and White-Label
Improvely offers their software also as a white label. Thus you can enjoy their services also under your own brand name and give your customers access to certain reports by purchasing an agency or white label license for the software.
Improvely comes with a developer API that enables you to effectively integrate with most of the applications you use to run your business. Amongst this software would be:
Lastly, the API also enables you to integrate with several affiliate programs and networks such as:
- Commission Junction
The software comes with many pricing plans meant to satisfy any business spectrum, from a freelancer to a large agency. Each package comes with a similar set of features available. However, the difference is given by the number of visits tracked per month but not only.
Starting From: $29/user/month
Pricing Model: Subscription
Free Trial: 14 days
All Improvely Pricing Plans come with a 14-day free trial + you can cancel anytime.
For more alternatives visit our dedicated page for Improvely competitors.
Improvely Review Conclusion
In conclusion to the Improvely review, we can determine that the product is easy to use and fairly basic in terms of the number of features it has to offer to its users. However, its smart feature and competitive pricing plans are worth trying for the simple fact that they have the potential of saving you lots of money from fraudulent behavior and protecting your paid ad campaigns from competitors. Last, as a bonus, you also have the option if you run an agency to opt for a white label solution.