Improvely
Improvely Reviews
& Product DetailsWhat is Improvely?
Improvely is a marketing tool designed to optimize online advertising efforts by providing robust conversion tracking and click fraud monitoring. It allows users to track all marketing actions, including clicks, conversions, and revenue across different online campaigns from a centralized dashboard. This makes it easier for marketers to identify the most effective strategies and discontinue ones that do not perform well.
A standout feature of Improvely is its detailed fraud detection capabilities. The platform continuously scans all ad traffic for suspicious activity, helping to protect advertising budgets from fraudulent clicks. This includes identifying excessive non-converting clicks from specific regions or repetitive ad clicks by competitors, thereby enabling users to block these sources and prevent budget drain.
Additionally, Improvely supports advanced conversion tracking, allowing users to see detailed customer paths and conversion points on their website. This includes tracking custom conversion goals without prior setup and monitoring multiple steps in a user journey through custom-built funnel reports.
Overall, Improvely is valuable for marketers looking to safeguard their ad spend while maximizing the return on investment through detailed analytics and actionable insights.
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
Awio Web Services LLC
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Located In
United States
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Website
improvely.com
Starting from:
$29 /month
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
All Improvely Pricing Plans come with a 14-day free trial, + you can cancel anytime. The software has many pricing plans to satisfy any business spectrum, from a freelancer to a large agency. Each package comes with a similar set of features available. However, the difference is given by the number of visits tracked per month but not only. For example, the Freelancer plan costs $29/month and tracks 10,000 visits per month & 1 team member.
Improvely Freelancer
10.000 visits tracked per month
Improvely StartUp
50.000 visits tracked per month
Improvely Small Agency
100.000 visits tracked per month
- Action Tracking
- Analytics & Reporting
- Conversion Tracking
- Fraud Detection
- Affiliate Coupon Tracking
- Customer Value Tracking
- Audience Targeting
- Custom Links
Additional Features
- A/B Split Testing
- Affiliate Links Cloaking
- Affiliate Platform Integrations
- Agency & White-Label
- Custom-Built Funnel Reports
- Customer Profiles
- Customizable Dashboards
- Developer API for custom tracking
- Import/Export Reports
- Track Commission Sources
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Comprehensive Conversion Tracking
Users consistently praise Improvely’s ability to track conversions across multiple channels, including email, PPC (Pay-Per-Click), and social media. This feature helps businesses accurately monitor which campaigns are driving conversions, giving them better insights into the effectiveness of their marketing strategies.
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Click Fraud Detection and Prevention
One standout feature of Improvely is its robust click fraud detection. Users appreciate how the platform identifies and prevents fraudulent clicks from eating into their advertising budget. This feature provides peace of mind, especially for businesses running high-budget campaigns.
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User-Friendly Interface
Improvely is known for its clean and intuitive interface, which makes it accessible even for users who are not particularly tech-savvy. The dashboard is well-organized, allowing users to quickly access critical data, reports, and insights without feeling overwhelmed by complexity.
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Customizable Reports
Many users appreciate the customizable reporting feature. Improvely allows businesses to tailor reports according to their specific needs, such as highlighting key performance indicators (KPIs), conversion rates, or traffic sources. This flexibility helps users focus on the data that matters most to their business.
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Detailed Attribution Analysis
Improvely offers multi-channel attribution, helping businesses understand the customer journey across various touchpoints. This detailed attribution analysis enables marketers to see which channels contribute the most to conversions and make more informed decisions on where to allocate their resources.
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Lack of Integrations with Popular Platforms
Some users feel that Improvely could benefit from more integrations with third-party tools and platforms, such as CRMs, marketing automation tools, or social media management systems. The limited number of integrations restricts the platform’s ability to fully integrate into the wider marketing tech stack.
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Pricing Structure
While many users find value in the platform, there are frequent comments about its pricing being relatively high, especially for small businesses or startups. Users would like to see more affordable plans or discounts for businesses with lower budgets.
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Limited Features on Lower-Tier Plans
Users on lower-tier plans have mentioned that some advanced features, such as more in-depth reporting and fraud detection, are limited to the more expensive plans. This makes it harder for small businesses to take full advantage of Improvely’s capabilities without committing to higher pricing tiers.
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Mobile Experience Could Be Improved
Several users have pointed out that the mobile version of Improvely is not as robust as the desktop version. While the platform is primarily used on desktops, having a more responsive and fully functional mobile app would benefit users who need to check reports or track performance on the go.
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Learning Curve for Advanced Features
Although the platform is generally user-friendly, users have noted that the more advanced features, such as in-depth funnel analysis or multi-channel attribution, can have a steep learning curve. More comprehensive tutorials or guides would help users unlock the full potential of the tool without getting stuck on advanced features.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
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Table of Contents
About Improvely
Improvely is a tracking software and fraud-detecting tool. The tool helps you detect fraud and monitor any activities related to your online marketing activities and promotional campaigns. Furthermore, the tool works with: Google Ads, Facebook Ads, Twitter Ads, Linkedin, Bing Ads, Taboola, and any other paid to advertise.
Last, the solution is suitable for many users, from freelancers and startups to large agencies. It helps them optimize their campaigns, control their budgets, create attractive landing pages and fight against fraud.
The company started back in 2012 in Pennsylvania. Today it employs around 50 employees and aims to help you avoid fraud and improve conversion. But, first, let us review Improvely and see all about its features, integrations, pricing, and alternatives.
How to set up and use Improvely?
First, create an account with Improvely, and then we move to review the setup of a campaign in the tool. Second, once your account is set up go to the general project settings and set up a new project.
After you set the currency and select what you would like tracked, create a new project. Third, copy the generated Improvely tracking code. Moreover, add it to every page or landing page on your website that you would like to track.
Furthermore, after you set up the tracking code, copy the conversion code and set it up on your confirmation page to signify that the “goal” has been achieved.
Fourth, go to Tool and create your New Tracking Link.
After, set up all the information for the tracking link, such as the: landing page, the traffic source, customize link name, and many more. All to reach the final step of having a unique tracking link meant to track that specific activity.
The fifth step is picking up the tracking link suitable for the campaign you are running and getting things started.
Last, once you set up the link to the location chosen, you can start to monitor the activity coming from that link.
Details of Improvely Features
With our Improvely review, let us look at all the features this tool has and analyze how it can benefit your business. The tool’s features are fairly basic but straight to the point, and as you will be able to see, come with a real capacity of increasing your conversion rate.
Conversion Tracking
The feature will systemize how you view conversion and the revenue you make from your many advertising channels.
Above all, this feature, through detailed reporting, will help you identify the problems in your campaign and increase your conversion rate.
Furthermore, the Conversion tracking feature covers several aspects related to the conversion aspects, such as:
Traffic Reports
The traffic reports will show you where your conversions and income are coming from to clarify which channel brings the most value and which one you should focus on.
Custom-Built Funnel Reports
The funnel reports can help you identify where you are losing customers, from the beginning of their purchase journey to the conversion point.
Furthermore, the report shows how your users navigate the website and identify your best segments. Last, to set up this process, you have to tick a few boxes:
- Predefine the funnel before the data collection
- Segment traffic
- Save multiple funnels and view them in parallel over time for a better overview
- Segment your traffic
Customer Profiles
Improvely reviews customers’ behavior on your websites and creates an automatic profile for each customer with all their history of past visits and conversions. Thus, this will allow you to learn about the time they prefer to purchase, lifetime value, location, etc.
Last, the software can also come with:
- A/B testing tools built-in
- Click fraud monitoring
- Real-time updates for the reports
- Import reports from Google, Bing, and more
- Email alerts
- Automatic duplicates detection and IP exclusions
- IP addresses
- Device information refers to and more
- Developer API
Click Fraud Monitoring
Now, this feature will help you save money by helping you detect click fraud in real time, recovering lost money from PPC ads, and blocking fraudulent clicks. First, the monitoring system inspects the quality of the clicks coming through 24/7. It monitors suspicious activity, such as excessive non-converting clicks or competitors repeatedly clicking on your ads.
Affiliate Marketing
This Improvely feature is helpful for tracking your commission sources and lets you know in a compact and easy-to-understand manner. The report will contain information such as the keywords generating the traffic, conversion, and cost. Furthermore, the software protects your ads from theft and snooping, and cloaks your affiliate links. As a result, cloaking your affiliates’ links will appeal more to your customers.
Agency and White-Label
Improvely offers their software also as a white label. Thus you can enjoy their services also under your own brand name and give your customers access to certain reports by purchasing an agency or white label license for the software.
Integrations
Improvely comes with a developer API that enables you to effectively integrate with most of the applications you use to run your business. Amongst this software would be:
- WooCommerce
- BigCommerce
- MailChimp
- Shopify
Lastly, the API also enables you to integrate with several affiliate programs and networks, such as:
- PeerFly
- ClickBank
- ShareASale
- LinkShare
- ClickBooth
- Commission Junction
- MaxBounty
Improvely Review Conclusion
In conclusion to the Improvely review, we can determine that the product is easy to use and fairly basic in terms of the number of features it has to offer to its users. However, its smart feature and competitive pricing plans are worth trying for the simple fact that they have the potential of saving you lots of money from fraudulent behavior and protecting your paid ad campaigns from competitors. Last, as a bonus, you also have the option if you run an agency to opt for a white-label solution.
