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ActiveTrail Reviews for 2025

Email marketing and marketing automation platform
User Score:
4.3/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

See our Methodology.
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What is ActiveTrail?

ActiveTrail is a comprehensive email marketing platform and marketing automation software designed to cater to modern marketing needs. It empowers businesses to build automated customer journeys across various channels, including Email, SMS, WhatsApp, and Push notifications.

Beyond traditional email campaigns, ActiveTrail offers features like marketing automation, e-commerce integrations, landing page creation, SMS software, and online surveys. The platform emphasizes real-time analytics, allowing users to track, test, and optimize their campaigns effectively.

With its user-friendly interface and drag-and-drop editor, creating visually appealing and mobile-responsive email campaigns becomes a breeze. ActiveTrail also boasts advanced features like predictive delivery and a mobile application for on-the-go access.

In essence, ActiveTrail is a one-stop solution for businesses aiming to strengthen customer relationships and enhance their marketing strategies.

Found in these Categories

Best For

  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise

ActiveTrail Pricing

Starting From:
$ 9 /month
Pricing Model: Subscription
This tool has a tiered plan based on the number of contacts, as well as three standard plans. Basic for 9 USD, Plus for 14 USD, and premium for 351 USD.
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ActiveTrail Features

  • AB Testing
  • Campaign Management
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Landing Pages/Web Forms
  • ROI Tracking
  • Template Management
  • Customizable Fields
  • API
  • Real Time Analytics
  • Image Library
  • Real Time Reporting
  • Campaign Segmentation
  • Campaign Analytics
  • Auto-Responders
  • Event Triggered Actions
  • Spam Blocker
  • Third Party Integrations
  • Reporting & Statistics
  • Search/Filter
  • Multi-Channel Marketing
  • List Management
  • Email Templates
  • Customer Surveys
  • Whitelisting/Blacklisting
  • CAN SPAM Compliance
  • Dynamic Content
  • Email Management
  • Chat/Messaging
  • Customer Segmentation
  • Click Tracking
  • Customization
  • WYSIWYG Editor
  • Segmentation
  • Reporting/Analytics
  • Marketing Automation
  • Social Media Integration

User Sentiment - ActiveTrail Reviews

4.3/5
Based on 106 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • User-Friendly Interface

    Customers appreciate the platform’s easy navigation and intuitive design.

  • Advanced Features

    The automation features, particularly for email marketing campaigns, are highly valued.

  • Responsive Customer Support

    Users report quick and helpful responses from customer service.

  • Integration Capabilities

    ActiveTrail integrates smoothly with various other tools, enhancing its utility.

  • Robust Reporting

    The detailed analytics and reporting tools help users track the effectiveness of their campaigns.

Areas for Improvement
  • Pricing Transparency

    Some users feel that pricing could be more transparent, especially concerning the features included in different tiers.

  • Template Variety

    There is a desire for more varied and modern template designs.

  • Learning Curve

    New users occasionally mention a steep learning curve for mastering advanced features.

  • Mobile Optimization

    Improvements could be made in how campaigns display on mobile devices.

  • Language Support

    Expanding multi-language support would be beneficial for international users.

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ActiveTrail Company Details

Company Name

ActiveTrail

Headquarters

Istrael

Website

activetrail.com

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