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ActiveTrail Reviews

& Product Details

What is ActiveTrail?

ActiveTrail is a comprehensive email marketing platform and marketing automation software designed to cater to modern marketing needs. It empowers businesses to build automated customer journeys across various channels, including Email, SMS, WhatsApp, and Push notifications.

Beyond traditional email campaigns, ActiveTrail offers features like marketing automation, e-commerce integrations, landing page creation, SMS software, and online surveys. The platform emphasizes real-time analytics, allowing users to track, test, and optimize their campaigns effectively.

With its user-friendly interface and drag-and-drop editor, creating visually appealing and mobile-responsive email campaigns becomes a breeze. ActiveTrail also boasts advanced features like predictive delivery and a mobile application for on-the-go access.

In essence, ActiveTrail is a one-stop solution for businesses aiming to strengthen customer relationships and enhance their marketing strategies.

Found in these Categories

Best For

Email marketing and marketing automation platform
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In


  • Website

Starting from:

$9 /month

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

This tool has a tiered plan based on the number of contacts, as well as three standard plans. Basic for 9 USD, Plus for 14 USD, and premium for 351 USD.

  • AB Testing
  • Campaign Management
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Landing Pages/Web Forms
  • ROI Tracking
  • Template Management

Additional Features

  • Customizable Fields
  • API
  • Real Time Analytics
  • Image Library
  • Real Time Reporting
  • Campaign Segmentation
  • Campaign Analytics
  • Auto-Responders
  • Event Triggered Actions
  • Spam Blocker
  • Third Party Integrations
  • Reporting & Statistics
  • Search/Filter
  • Multi-Channel Marketing
  • List Management
  • Email Templates
  • Customer Surveys
  • Whitelisting/Blacklisting
  • CAN SPAM Compliance
  • Dynamic Content
  • Email Management
  • Chat/Messaging
  • Customer Segmentation
  • Click Tracking
  • Customization
  • WYSIWYG Editor
  • Segmentation
  • Reporting/Analytics
  • Marketing Automation
  • Social Media Integration


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Marketing 360

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Global Average Score
  • User-Friendly Interface

    Customers appreciate the platform’s easy navigation and intuitive design.

  • Advanced Features

    The automation features, particularly for email marketing campaigns, are highly valued.

  • Responsive Customer Support

    Users report quick and helpful responses from customer service.

  • Integration Capabilities

    ActiveTrail integrates smoothly with various other tools, enhancing its utility.

  • Robust Reporting

    The detailed analytics and reporting tools help users track the effectiveness of their campaigns.

  • Pricing Transparency

    Some users feel that pricing could be more transparent, especially concerning the features included in different tiers.

  • Template Variety

    There is a desire for more varied and modern template designs.

  • Learning Curve

    New users occasionally mention a steep learning curve for mastering advanced features.

  • Mobile Optimization

    Improvements could be made in how campaigns display on mobile devices.

  • Language Support

    Expanding multi-language support would be beneficial for international users.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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