Marin Software
Marin Software Reviews
& Product DetailsWhat is Marin Software?
Marin Software empowers digital advertisers and agencies to become masters of their paid media campaigns. This cloud-based platform functions as a central hub, allowing you to manage search, social, and eCommerce advertising across various channels effortlessly.
But Marin Software goes beyond automation. It provides the tools to collect valuable marketing data, giving you a clear understanding of your campaign performance. Integrate offline conversion data for a holistic view of campaign effectiveness. Leverage Marin Software’s AI-powered analytics to uncover hidden trends, optimize strategies, and make data-driven decisions for better results. And for maximum flexibility, effortlessly export your data to any platform you use.
Marin Software understands the importance of support. Their managed services offer access to experienced professionals who can handle everything from setting up publisher accounts to overseeing campaign management during busy periods.
Found in these Categories
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
Marin
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Located In
United States
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Website
marinsoftware.com
Starting from:
Custom
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
This tool has three plans. Connect, Ascend, and One.
- AB Testing
- Campaign Management
- Email Marketing
- Lead Generation
- Lead Management
- ROI Tracking
- Workflow Management
Additional Features
- Customizable Fields
- Data Source Connectors
- Scheduled/Automated Reports
- Customizable Reports
- Social Performance Management
- Third-Party Integrations
- Tagging
- API
- Multi-Channel Marketing
- Budget Management
- Activity Tracking
- Alerts/Notifications
- Search/Filter
- Campaign Tracking
- Multi-Account Management
- Dashboard Creation
- Conversion Rate Optimization
- Customizable Templates
- Trend Analysis
- Data Import/Export
- Dashboard
- For PPC Campaigns
- KPI Monitoring
- Social Media Monitoring
- Referral Tracking
- Goal Setting/Tracking
- Click Tracking
- Campaign Analytics
- Data Visualization
- Activity Dashboard
- Social Promotion
- Multi-Campaign
- Performance Metrics
- Visual Analytics
- Multi-Channel Management
- Tag Management
- Channel Management
- Status Tracking
- Campaign Segmentation
- Performance Management
- Contact Database
- Monitoring
- Reporting & Statistics
- Bid Management
- Automated Scheduling
- Predictive Analytics
- Campaign Scheduling
- Social Advertising
- Geotargeting
- Ad hoc Reporting
- Advertising Management
- Account Alerts
- Reporting/Analytics
- Conversion Tracking
- Social Media Integration
- Event Triggered Actions
- Multi-Channel Data Collection
- Access Controls/Permissions
- Keyword Tracking
- Keyword Research Tools
- URL Builder
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Ease of Use
Many users find the interface user-friendly and straightforward, which simplifies the management of digital media advertising.
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Bulk Operations
The ability to perform bulk uploads and make campaign optimizations efficiently is highly valued, especially when managing large volumes of data.
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Comprehensive Dashboard
The software provides a unified dashboard that allows users to manage and review all campaign data in one place, enhancing the ease of monitoring and decision-making.
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Custom Reporting
Marin Software offers detailed and recurring reporting capabilities, which save time and provide deeper insights into campaign performance.
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Customer Support
The customer service is frequently praised for being helpful and responsive, which is crucial for troubleshooting and optimizing use of the software.
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Interface and Usability
Some users find the interface needs further improvements for a more intuitive user experience. This includes making it easier to navigate and customize reports.
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Integration Issues
There are occasional challenges with integrating Marin Software with backend systems or other CRMs, which can delay setup and complicate user workflows.
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Feature Limitations and Bugs
Users have reported that some features are not as functional as expected, particularly in newer versions of the software like Marin One, which has been described as buggy and incomplete.
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Complexity in Bid Rules
The software’s bid management rules can be complex and intimidating for new users, which might require better simplifications or user training.
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Cost Efficiency
There is also feedback that the software may not be cost-effective for smaller clients or those with lower ad spend, limiting its suitability to larger enterprises or high-spend advertisers.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
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