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Pictory Reviews for 2025

Easy Video Creation for Content Marketers
User Score:
4.5/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

See our Methodology.
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What is Pictory?

Pictory is an AI-driven platform designed for easy video creation, tailored for content marketers that transform content into shareable videos quickly, affordably, and at scale.

It automatically extracts vital segments from long-form videos, such as Zoom and webinar recordings, making them ideal for social media sharing. Pictory uses AI to turn scripts into high-conversion Video Sales Letters with stock footage, music, and voiceovers in minutes.

Convert blog posts into engaging videos to enhance search engine rankings and readership. The platform auto-generates subtitles to videos, amplifying reach and potential sales. Users can include branded intros, outros, and watermarks and customize colors and fonts.

Pictory supports both the conversion of text to video and the editing of recorded videos using transcription. Users can customize branding settings, preview and share videos as MP4 files. Overall, Pictory positions itself as a leading AI video editing solution, saving time and making video creation more efficient for users.

Found in these Categories

Best For

  • Small Business
  • Medium Business
  • Large Enterprise

Pictory Pricing

Starting From:
$ 24 /month
Pricing Model: Subscription
This tool has three pricing plans. Standard for 23 USD, Premium for 47 USD, and Teams for 119 USD. For more info, check on their website.
Free Version

Standard

$23
Monthly

Premium

$47
Monthly

Teams

$199
Monthly

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Pictory Features

  • Animation
  • Customizable Branding
  • Drag & Drop
  • Media Library
  • Social Sharing
  • Templates
  • Text Overlay
  • Text to Video
  • Video Editing
  • Preview Functionality
  • Multiple Format Support
  • Text Editing
  • Voice-Over/Audio
  • Content Library
  • Watermarking
  • Video Creation
  • Activity Dashboard
  • Multimedia Support
  • Image Library

User Sentiment - Pictory Reviews

4.5/5
Based on 2,598 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Ease of Use

    Users frequently praise Pictory for its user-friendly interface, with many noting that it has a minimal learning curve. The software automates much of the video creation process, from script to video, making it accessible for beginners.

  • Time-Saving Features

    Pictory allows users to quickly generate videos using AI by selecting appropriate images, videos, and music. This saves a lot of time, particularly for creators managing bulk content.

  • Comprehensive Media Library

    Pictory includes an extensive library of royalty-free music and videos from platforms like Shutterstock, which users find a great asset when creating high-quality content.

  • AI Voice and Text-to-Speech

    Users appreciate the AI-generated voices and text-to-speech options, which add professionalism to videos without manual voiceovers.

  • Affordable Pricing

    Pictory is considered more affordable than competitors like InVideo, and users highlight its value for money, especially for its comprehensive features.

Areas for Improvement
  • Image and Video Matching

    Some users feel that the AI’s automatic selection of stock images and videos doesn’t always align perfectly with the script, which can result in mismatched visuals.

  • Customization Limits

    While Pictory offers a wide array of templates, some users wish they could be more flexible in customizing video elements or creating unique content.

  • Resizing Issues

    Pictory’s resizing tools for different platforms (like converting a 16:9 YouTube video to a 9:16 TikTok format) can sometimes result in poor image fitting, which frustrates users.

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Pictory Company Details

Company Name

Pictory Corp

Headquarters

2019

Website

pictory.ai

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