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Propensity Reviews for 2025

B2B teams needing contact-level attribution in ABM
Verified
Tekpon Score:
4.3/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

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What is Propensity?

Propensity is an account-based marketing (ABM) platform focused on contact-level attribution. Unlike traditional ABM tools that only highlight accounts, it identifies specific buyers engaging with campaigns and content. By providing double-verified contact data and real-time intent signals, the platform helps marketing and sales teams target the right people, run omnichannel campaigns, and directly connect activity to revenue outcomes.

The platform supports campaign execution across more than 20 channels, including LinkedIn, Meta, programmatic display, email, and direct mail. All engagement data is synced to connected CRMs such as Salesforce and HubSpot, giving sales and revenue teams access to detailed buyer activity without leaving their existing systems. This enables personalized outreach and accelerates pipeline development.

Propensity is built for B2B organizations at different stages of ABM maturity, from startups to enterprise teams. Marketing teams use it to build precise audiences and measure revenue impact, while sales teams gain verified contacts and engagement visibility. Revenue operations leaders benefit from a single source of truth, aligning go-to-market teams around accurate data and repeatable revenue processes.

Found in these Categories

Best For

  • StartUps
  • Small Business
  • Medium Business
  • Large Enterprise

Propensity Pricing

Starting From:
$ 1000 /month
Pricing Model: Subscription
Propensity offers a free trial with weekly top 100 in-market accounts and intent data. Paid plans start with Essential ABM at $1,000/month including unlimited campaigns, ads, enrichment, and CRM integrations, while Strategic ABM costs $2,000/month adding custom scoring, premium support, and advanced ad channels like video, audio, CTV, Google, and Reddit.
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Propensity Features

  • Contact Database
  • Audience Targeting
  • Lead Segmentation
  • Campaign Management
  • Personalization
  • Email Campaign Management
  • Social Promotion
  • Social Media Integration
  • Lead Engagement
  • Website Visitor Tracking
  • Sales Analytics
  • Pipeline Management
  • CRM
  • Data Import/Export
  • Lead Management
  • Conversion Rate Optimization
  • Performance Management
  • Contact-level attribution
  • Verified contact data
  • Real-time intent signals
  • Audience segmentation tools
  • Omnichannel campaign management
  • Personalized ad targeting
  • Cross-channel activation
  • Direct mail campaigns
  • Programmatic ad delivery
  • Email campaign execution
  • Social media campaigns
  • Contact engagement tracking
  • Click tracking reports
  • Impression tracking tools
  • Revenue attribution insights
  • Sales alignment features
  • Pipeline acceleration support
  • CRM data syncing
  • Lead prioritization system
  • Buyer journey mapping
  • Predictive audience building
  • Engagement scoring models
  • Funnel stage visibility
  • Conversion rate analysis
  • Campaign performance dashboards
  • Contact activity history
  • Data accuracy assurance
  • Scalable outbound motions
  • Revenue impact measurement
  • Account-to-contact mapping

Propensity Integrations

  • Salesforce CRM

    CRM Software

  • HubSpot CRM

    CRM Software

  • Salesloft

    Sales Acceleration Software

  • Apollo.io

    Cold Email Software

  • Slack

    Team Collaboration Software

  • Microsoft Outlook

    Email Management Software

  • Gmail

    Email Management Software

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Propensity Company Details

Company Name

Addapptation Inc.

Headquarters

United States

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About the Authors

Alina Maria Stan

Editor

Alina Maria Stan

COO & Co-Founder @ Tekpon

Lead Generation Master & Affiliation Strategist
Alina Maria Stan is the COO and Co-Founder of Tekpon, where she has utilized her expertise in SaaS, software promotion, and lead generation since July 2020. Her role involves media buying and extensive software branding, contributing significantly to Tekpon's market presence.
Ana Maria Constantin

Writer

Ana Maria Constantin

CMO @ Tekpon

Chief Marketing Officer
Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.

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