Propensity Reviews for 2025
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What is Propensity?
Propensity is an account-based marketing (ABM) platform focused on contact-level attribution. Unlike traditional ABM tools that only highlight accounts, it identifies specific buyers engaging with campaigns and content. By providing double-verified contact data and real-time intent signals, the platform helps marketing and sales teams target the right people, run omnichannel campaigns, and directly connect activity to revenue outcomes.
The platform supports campaign execution across more than 20 channels, including LinkedIn, Meta, programmatic display, email, and direct mail. All engagement data is synced to connected CRMs such as Salesforce and HubSpot, giving sales and revenue teams access to detailed buyer activity without leaving their existing systems. This enables personalized outreach and accelerates pipeline development.
Propensity is built for B2B organizations at different stages of ABM maturity, from startups to enterprise teams. Marketing teams use it to build precise audiences and measure revenue impact, while sales teams gain verified contacts and engagement visibility. Revenue operations leaders benefit from a single source of truth, aligning go-to-market teams around accurate data and repeatable revenue processes.
Found in these Categories
Best For
- StartUps
- Small Business
- Medium Business
- Large Enterprise
Propensity Pricing
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Propensity Features
- Contact Database
- Audience Targeting
- Lead Segmentation
- Campaign Management
- Personalization
- Email Campaign Management
- Social Promotion
- Social Media Integration
- Lead Engagement
- Website Visitor Tracking
- Sales Analytics
- Pipeline Management
- CRM
- Data Import/Export
- Lead Management
- Conversion Rate Optimization
- Performance Management
- Contact-level attribution
- Verified contact data
- Real-time intent signals
- Audience segmentation tools
- Omnichannel campaign management
- Personalized ad targeting
- Cross-channel activation
- Direct mail campaigns
- Programmatic ad delivery
- Email campaign execution
- Social media campaigns
- Contact engagement tracking
- Click tracking reports
- Impression tracking tools
- Revenue attribution insights
- Sales alignment features
- Pipeline acceleration support
- CRM data syncing
- Lead prioritization system
- Buyer journey mapping
- Predictive audience building
- Engagement scoring models
- Funnel stage visibility
- Conversion rate analysis
- Campaign performance dashboards
- Contact activity history
- Data accuracy assurance
- Scalable outbound motions
- Revenue impact measurement
- Account-to-contact mapping
Propensity Integrations
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Salesforce CRM
CRM Software
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HubSpot CRM
CRM Software
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Salesloft
Sales Acceleration Software
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Apollo.io
Cold Email Software
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Slack
Team Collaboration Software
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Microsoft Outlook
Email Management Software
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Gmail
Email Management Software
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Editor
Alina Maria Stan
COO & Co-Founder @ Tekpon
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